Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and Share. The new campaign will see the colors used in numerous creative ways from unexpected events to artistic interventions in bars and supermarkets.
The center of the launch of the new campaign is a film that aims to inspire people to live more colorful. A story that begins with the question “What happens when 3 friends tell their boss about last night”. In the story that has been dubbed “Last Night”, we follow the 3 friends through a thrilling and unexpected fun journey into the night, culminating in the ending scene on a beautiful beach the morning after. “Last Night” is a celebration of young people having fun together. Coming to live in an explosion of colors, fun and humor. The story demonstrates how Tuborg always aspire to bring colors of fun to people.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500551-tuborg-colors-of-fun/
It won’t cure the common cold, but Appvion, Inc.’s new eco-friendly receipt paper, Alpha Free, proves vitamin C works wonders at the cash register.
Alpha Free is the first and only thermal receipt paper to use a vitamin C formulation in place of phenols like BPA or BPS. Whole Foods Market is now the first major national grocery retailer in America to use the new, natural and sustainable choice in receipt paper that shoppers can feel good about at checkout.
”In the last few years, multiple studies concluded that BPA found in receipts can be absorbed into the skin. If you are someone who handles receipts daily, like a cashier, that can be scary,“ said Dave Pauly, Alpha Free Product Manager for Appvion. ”A growing number of shoppers and employees are looking for more natural product options. That movement encouraged us to develop our vitamin C-based receipt paper, Alpha Free.“
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541551-appvion-alpha-free-receipts/
The Breitling Jet Team, Breitling Wingwalkers and Yves “Jetman” Rossy are flying East for winter, to bring Breitling’s passions for aviation to new audiences in what is being collectively called “The Breitling Dragon Tour”.
All three teams are heading to Asia to participate in Airshow China 2012, held in Zhuhai, Guangdong province. Although the 1940’s Stearmans of the wingwalking team and Yves Rossy’s Jetwings can all be shipped there in containers, the Breitling Jet Team will have to get there with their own wings. Leaving from Dijon this Tuesday, they will fly through Eastern Europe, into Russia passing through Siberia, then on to Mongolia and down through China to reach their destination by mid-October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56624-the-breitling-dragon-tour-2012
Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Her wedding day turned into a nightmare. She followed Gary to a remote and dangerous monastery. But what they find there will test their bond and their fate. From #1 NY Times bestselling author Christine Feehan comes a tale of vampire hunters, adventure and romance. http://www.ChristineFeehan.com Paranormal Romance
STOUFFER’S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City’s Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives.
STOUFFER’S FIT KITCHEN took over Phoenix elevating one of America’s favorite pastimes, recreational softball, surprising Arizona State University students with guest coaches for the day – Kris Bryant and Mike Moustakas. Two intramural teams took their game a step closer to the big leagues as Bryant and Moustakas went head to head in a friendly rivalry, sharing advice with the collegiate teams and showing fans everyone has a different way of staying fit.
The Fit City takeover, also included a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. After exhausting all of their energy during the softball game and taking on the Fit City Course, fans had the opportunity to try the different fit feats and fuel up on free STOUFFER’S FIT KITCHEN samples to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7812251-stouffers-fit-kitchen-bryant-moustakas/
The Ministry of Communications and Mass Media of the Russian Federation has announced that the Federal Law “On the preparation and holding in the Russian Federation the FIFA World Cup 2018™ and the FIFA Confederations Cup 2017 and introduction of the amendments to some Russian Federation legislative acts” was published on the official website of the President of Russia (http://kremlin.ru/acts/news/57003).
The changes to the legislation have concerned the duration of possible entry into the Russian Federation for tourists who plan to cross the Russian federal border using FAN ID. Foreign spectators and stateless persons can enter Russia with their within the time period that starts 10 days prior to the date of the first match and ends on the date of the last match, i.e. it will be possible to enter Russia with a FAN ID from June 4 to July 15, 2018. The FAN ID holders must leave the country no later than July 25, 2018. Foreign spectators and stateless persons can also exit Russia using a FAN ID either in the laminated form or in electronic format if they have valid documents of identification.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8290951-fan-id-2018-fifa-world-cup-exit-russia/
When hearing the word Bundesliga most people think of Bayern Munich or Borussia Dortmund. In the shadow of these two giants no other club has developed into an international top team, able to secure the services of superstars like Luiz Gustavo, Kevin de Bruyne and Niklas Bendtner. It is no surprise then that it was Vfl Wolfsburg who last managed the feat of breaking Bayern's and Dortmund's dominance by winning the league in 2009. After finishing fifth in last season's Bundesliga, Wolfsburg is now competing in the Europa League. And now they face Everton FC.
The Smithsonian's National Museum of American History will open a unique hands-on learning space, the Patrick F. Taylor Foundation Object Project, July 1. Made possible by philanthropist Phyllis Taylor, the 4,000-square-foot space in the museum's new Innovation Wing will focus on “everyday things that changed everything.”
Anchored by an array of individual cases–some overhead, others with visitor-activated sound, light and motion effects–“Object Project” will invite visitors to interact with approximately 250 objects within the 9-by-40-foot sculpture that forms the learning space. The space is divided into four sections: Bicycles, Refrigerators, Ready-to-Wear Clothes and Household Hits, which includes a customized interactive version of “The Price Is Right” game show format licensed from FremantleMedia North America Inc.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7433931-national-museum-of-american-history/
On Saturday, May 30, 2015, four space shuttle astronauts will be inducted into the United States Astronaut Hall of Fame® during a public ceremony held at Kennedy Space Center Visitor Complex’s Space Shuttle AtlantisSM attraction: John Grunsfeld, Ph. D., Steven Lindsey, Kent Rominger, and M. Rhea Seddon, M.D.
These astronaut heroes will join the ranks of well-known space explorers including Alan Shepard, Neil Armstrong and Buzz Aldrin. This year marks the historic 25th anniversary of the Hall of Fame, which was conceived in the 1980s by the six remaining Mercury astronauts as a place where space explorers could be remembered. Past Hall of Fame inductees include Mercury, Gemini, Apollo, Skylab and Space Shuttle astronauts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444151-us-astronaut-hall-of-fame/
Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
