The American Lung Association has released an edgy public service advertising (PSA) campaign featuring provocative television, online and out-of-home components to encourage people to download the charity’s new State of the Air® smartphone application, a valuable resource for people living with lung disease like asthma and chronic obstructive pulmonary disease (COPD), people with heart disease or diabetes, as well as older adults and children. This is the first time that a charity has included an app download as the call to action in a nationally distributed PSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55128-american-lung-association-breathe-smarter-psa-air-quality-smartphone-app
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
Researchers have discovered that a subtype of leukemia characterized by a poor prognosis is fueled by mutations in pathways distinctly different from a seemingly similar leukemia associated with a much better outcome. The findings from the St. Jude Children’s Research Hospital — Washington University Pediatric Cancer Genome Project (PCGP) highlight a possible new strategy for treating patients with this more aggressive cancer.
The work provides the first details of the genetic alterations fueling a subtype of acute lymphoblastic leukemia (ALL) known as early T-cell precursor ALL (ETP-ALL). The results suggest ETP-ALL has more in common with acute myeloid leukemia (AML) than with other subtypes of ALL. The study appears in the January 12 edition of the journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46768-st-jude-cancer-genome-sequencing-project-combat-aggressive-leukemia
Today, Zippo celebrated manufacturing excellence with the production of its 500 Millionth windproof pocket lighter. A historic milestone for the renowned Pennsylvania company, the celebration was made even more meaningful as it also fell on the birthday of the company’s late founder, George G. Blaisdell. George Duke, Blaisdell’s grandson and current Zippo owner and chairman of the board, presented the 500 Millionth lighter to employees at an exclusive ceremony and placed it in a new exhibit at the company’s museum, where it joined other historical lighters, including the first Zippo lighter ever made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54743-zippo-celebrates-production-of-its-500-million-th-windproof-pocket-lighter
Hotel prices have experienced pronounced volatility as a result of political turmoil and natural disasters in the first half of 2011, according to the latest Hotels.com® Hotel Price Index™ (HPI®).
The average price of a room around the world rose by just 3% in the first six months of the year but this masked some steep rises and falls in regions affected by the historic events.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hotels/50554/
How is it that America’s most popular new religion is still its least understood? Janet Reitman sheds some long awaited light on the ever elusive faith organization, the Church of Scientology. Based on five years of research, access to confidential documents, and extensive interviews with current and former Scientologists, this is the first objective modern history of the notoriously secretive faith. Learn more about this book here, www.hmhbooks.com/insidescientology Non Fiction
Today Gordon Ramsay brought his unique style and culinary flair to Las Vegas with the opening Gordon Ramsay Steak at Paris Las Vegas, marking the award-winning chef’s first restaurant in Las Vegas. The two-level steakhouse welcomes guests through a “chunnel” entrance and then immediately captures their attention with an eye-catching, restaurant wide Union Jack ceiling mural and custom neon sculpture, handsomely tailored servers and a menu which incorporates a modern approach to the classic steakhouse selections.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55995-gordon-ramsay-steak-restaurant-paris-las-vegas-opens-friday-may-11
From ancient Greek temples to glittering mausoleums, from the slums of India to the toxic ruins of Russia, two men must race against time to solve a mystery that dates back to the first famous oracle of history, the Greek Oracle of Delphi. Learn about the book here http://bit.ly/LastOracle Learn about the author here http://bit.ly/JamesRollins4 Thriller, Suspense, Mystery
The Hertz Corporation (NYSE:HTZ), the world’s largest general use airport car rental brand, continues its legacy of innovation with the introduction of high-quality programs that positively impact the customer experience. Innovations include ExpressRent™ kiosks, which is the first large scale kiosk deployment in the U.S. using a live agent assistant via video chat, and express return (eReturn) service options.
To view Multimedia News Relase, go to http://www.multivu.com/mnr/51466-hertz-car-rental-expressrent-live-agent-kiosk-ereturn-express-return
