Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
For the next six weeks, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This first week highlights floods. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking easy steps to prepare for floods and other disasters.
America’s PrepareAthon!℠ is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for floods and other emergencies.
According to the National Weather Service, flooding, which can occur anywhere in America, proved to be the most costly hazard in 2015, exceeding $2.7 billion in damages.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/#release
Cancer Treatment Centers of America® (CTCA), a national network of comprehensive cancer care hospitals and outpatient care centers, and Foundation Medicine, a leading molecular insights company that recently received FDA approval for its FoundationOne CDx™ genomic test, today announced the launch of a collaborative educational campaign designed to heighten awareness of the promise of precision medicine and the role that advanced genomic testing plays in helping identify treatments best suited for individual patients.
To view the multimedia release go to:
https://www.multivu.com/players/English/8295651-cancer-treatment-centers-of-america-foundation-medicine-precision-cancer-treatment/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Wheels Up, the revolutionary membership-based private aviation company, officially unveiled the first-ever pink Beechcraft King Air 350i aircraft yesterday evening at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month. The event hosted by Kenny Dichter, Founder and CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the Company’s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7628751-wheels-up-pink-plane/
Fight for the hungry, fight for the homeless and fight for the hopeless. Newly appointed Commissioner David Hudson, National Commander of The Salvation Army, has issued a call for action as the holiday season approaches. As one of the largest nonprofit organizations in the country, with a presence in every ZIP code and a structure akin to the military, The Salvation Army is asking supporters to join the Fight for Good, the official theme of the 2017 Red Kettle Campaign.
“With the holiday season on the horizon, now more than ever we see the challenges of those faced with hardship,” said Commissioner Hudson. “There are families who don’t know where their next meal will come from, parents choosing between Christmas presents and the utility bill, and the recent natural disasters have displaced hundreds of thousands of people who don’t know where they will have a warm bed, if at all. It is more important than ever that we lift others up during the holidays.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8179631-salvation-army-red-kettle-fight-for-good/
Most people who live in our communities have little or no understanding of the important role that professional city, town, and county managers make in the quality of their lives. To address this issue, Life, Well Run, a national campaign to raise awareness of and appreciation for the role professional local government managers play in leading effective, efficient, and ethical local governments and the value they bring to building great communities has been launched by ICMA, the International City/County Management Association.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62783-icma-life-well-run
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
PVH Corp. [NYSE: PVH], owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.
“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7538851-warner-s-bra-blems-no-side-effects/
Modern technology is an amazing thing. We’ve been able to land a probe on Mars. We can clone animals. We have self-driving cars. There have been significant technological advancements in the past decade, but many people see workplace technology lagging behind.
Vonage’s new marketing campaign, “It’s About Time,” illustrates how Vonage is bridging this gap by providing modern, adaptive and intuitive communications solutions that enable businesses to communicate faster, better and smarter. To bring the campaign message to life, Vonage (NYSE: VG) executed a technology takeover at an office building in Atlanta.
To view the multimedia release go to:
http://www.multivu.com/players/English/7872651-vonage-business-tech-takeover/
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This second week highlights tornadoes. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for tornadoes and other disasters.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for tornadoes and other emergencies.
According to the National Weather Service, tornadoes caused $320 million in damages in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
