Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45023/
Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.
“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime. Download the free game for you and your cat at YouvsCat.com and iTunes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55151-friskies-launches-you-vs-cat-tablet-game-buddy-challenges-college-mascots
In response to the destruction and devastation caused by the earthquake in Haiti, The Advertising Council and the American Red Cross today launched a national television public service advertisement (PSA) featuring Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/42040/
Listen to the latest fantasy football and NFL news on the Stinkball.com Video Podcast. Stinkball.com is one of the newest fantasy football web sites on the market offering a unique challenge to sports enthusiasts and fantasy football diehards. Find out more about the quarterbacks, wide receivers and other players you are counting on this season.
The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council today to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed today to kick off National Lead Poisoning Prevention Week (NLPPW). Additionally, the campaign’s social media presence through Facebook and Twitter will reinforce to parents, caregivers and pregnant women that if their home was built before 1978, they should have their child tested for lead poisoning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52687-ad-council-lead-poisoning-prevention-week-english-psa
Today Walgreens (NYSE, NASDAQ: WAG), announced the Walgreens Way to Well Health Tour with AARP, a program dedicated to providing free prevention and early detection health services to some of the nation’s most underserved communities. Now through December 2012, the tour will provide free tests, assessments, education and consulting services to communities located predominantly in cities with the highest prevalence for leading diseases, and highest uninsured and unemployed populations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54970-walgreens-way-to-well-health-tour-with-aarp
Four leading green fashion designers made news today – “yesterday’s news’’ that is – by turning recycled newspaper into eco-friendly fashions. The unique, trend-setting designs were unveiled at the Yesterday’s News® Green Catwalk Event and Workshop in New York City. Made with recycled newspaper, Yesterday’s News® brand cat litter served as inspiration for eco-friendly designers Anthony Lilore of RESTORE CLOTHING™, Bahar Shahpar, Lara Miller and Samantha Pleet, who debuted their original fashions made from newspaper at the New York City event. The designs will all be auctioned off for charity from Sept. 22-29, 2010 (www.DoGooderChallenge.com), with proceeds going to each designer’s green charity of choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yesterdaysnews/45957/
Haiti’s Francis mango is back for a short six to eight weeks at Whole Foods Market. Starting now and for a limited time, shoppers will find this exclusive Fair Trade™ Certified fruit under the grocer’s Whole Trade program, which drives meaningful dollars into the struggling Haitian economy. Whole Foods Market is the sole buyer of Fair Trade Certified mangos and purchases the fruit from small Haitian growers, sometimes buying from a family with just one tree. The Whole Trade Guarantee ensures growers receive equitable pay – a key point since this mango crop is often the only source of cash income for many of these farmers. Additionally, many stores will offer organic Haitian mangos. This is the third year the company has brought Whole Trade Haitian mangos to stores, and Whole Foods Market is working to expand the number of growers it works with, providing more mangos to shoppers and more money in Haitian grower’s pockets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49714-whole-foods-market-haitian-mangos-fair-trade-certified-fruit
Starting today, anyone with an iPhone, iPod touch, iPad, Mac or PC can text message with people around the world for free, and chat on the largest social networks. HeyWire™, created by MediaFriends, is the first and only Multi-Screen Texting and Chat Service that delivers free international messaging with a real phone number.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/heywire/46202/
Apple Vacations annual SuperSale starts Nov. 3rd and features drastically discounted prices on January and additional Winter 2011 nationwide departures to Mexico, the Caribbean and Hawaii. The sale runs through November 25th and is the company’s biggest sale of the year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/applevacations/46877/
Esurance, the direct-to-consumer personal car insurance company, today announced that the company donated $50,000 to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth.
Esurance recently launched the charitable giving campaign on its Facebook page. For each new “Like,” the company donated $10 to The Trevor Project to help support the Trevor Lifeline, a 24/7 crisis intervention phone hotline offering free and confidential suicide prevention counseling to youth nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/48128/
