Triumph is excited to announce the launch of a new global Spring Summer '17 campaign, ‘Find The One For Every You’. Starring international model and entrepreneur Jessica Hart and shot by legendary fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand, launching across the world from January 2017.
Triumph’s Spring/Summer ‘17 ATL campaign celebrates ‘Every You’, a story of modern women and their multifaceted lives: she is an athlete, she is a business woman, she is a mother, she is sexy, she is confident. The new creative concept shows just how Triumph bras support women, whatever they do, highlighting the breadth of Triumph lingerie, to help women ‘Find the One’ for every age, shape, size and occasion.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7968351-jessica-hart-triumph-lingerie-campaign/
David Kieselstein, CEO of Penton, announced today at the Business Information Management Summit (c-level event for business information ecosystem), the launch of the Company’s new branding and website (penton.com), which marks the evolution of Penton into an information services business.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7362351-penton-rebranding-inform-engage-advance-business-tools-data-analytics-marketing-solutions/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
Ibotta, the mobile shopping app whose users have earned more than $110 million in rewards on in-store purchases, today launched a brand-new way for consumers to discover great brands and earn rewards on mobile, in-app purchases. Through partnerships with mobile commerce leaders such as Boxed, Groupon, Hotels.com, and Jet, Ibotta will offer rewards to shoppers for ordering goods and services directly from their smartphones and tablets.
As part of this app-to-app marketplace, Ibotta, which already features an array of offers from leading brands and retailers for rewards on groceries, clothing, electronics, and other in-store items, will now feature a Mobile Apps category. Launch partners include leading mobile innovators Boxed, delivery.com, DoorDash, Drizly, Groupon, Hotels.com, Jet, and Spring.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914451-ibotta-mobile-shopping-app-rewards/
What should William Shatner shout for you? The award-winning actor, director, producer, writer, recording artist and horseman can now add “greeting card personality” to his long list of impressive professional accomplishments with the launch of the newest American Greetings customizable ecard. Set to the classic song “Shout,” William Shatner brings his incomparable and hilarious style of spoken-word singing – complete with backup singers and flashing lights – to this unforgettable way to connect with all your favorite people.
“What a unique and fun way to say something nice to a friend or even an enemy,” said Shatner. “You send this ecard and you’ll laugh.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7826151-american-greetings-william-shatner-ecard/
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for the Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children. The new PSAs debut today at the American Dental Association (ADA) annual meeting and are now available for nationwide distribution.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7343051-kids-healthy-mouths-and-ad-council-launch-new-public-service-announcements/
Ball Aerospace successfully delivered the Joint Polar Satellite System-1 (JPSS-1), NOAA’s next-generation polar orbiting weather satellite, to Vandenberg Air Force Base in California on Aug. 31, where it is scheduled to launch Nov. 10, 2017. This follows a successful pre-ship review with NASA at Ball’s Boulder, Colorado, manufacturing complex.
“The arrival of the spacecraft at Vandenberg is a tremendous milestone for the program and the culmination of excellent collaboration and hard work by the JPSS-1 team – NOAA, NASA, Ball, Harris, Raytheon and Northrop Grumman,” said Rob Strain, president, Ball Aerospace. “This advanced weather satellite will play a significant role in providing actionable environmental intelligence to decision makers in government and business, and to the general public.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7703951-ball-aerospace-noaa-jpss-1-weather-satellite/
Cole Haan, the iconic American lifestyle footwear and accessories brand, unveils GrandRevølution – a dual gender collection that brings the innovation associated with performance footwear to dress shoes.
“With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear,” says Jack Boys, Chief Executive Officer at Cole Haan. “We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7908951-cole-haan-grandrevolution-collection/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to launch Made in Maine, USA – a limited-edition collection blending quality American craftsmanship with timeless designs.
“Creating a shoe that will last a lifetime is an exceedingly personal, painstakingly accurate process from start to finish and is the very definition of American craftsmanship. This quality has allowed Cole Haan to build a legacy that lives on today,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923751-cole-haan-made-in-maine-usa/
Hunova, the first robotic gym for the rehabilitation and functional motor sense evaluation of lower limbs and trunk, has been officially launched in Genoa, Italy. The first 30 robots will be available from June in Europe and the USA. The technology was developed and patented at the IIT laboratories and has been launched on the market thanks to a 10 million euro investment from entrepreneur Sergio Dompè.
Hunova is a programmable robotic medical device that allows professionals in the geriatrics, neurology and sport rehabilitation field to cure and predict many neurological and orthopedic conditions. There are two main competitive advantages of this technology: Hunova is able to collect a significant amount of data on biomechanics, constantly monitoring the patient’s progress. Secondly, it provides direct support to the patient through a guiding robotic system, offering a wide range of rehabilitation protocols in the form of video games. It consists of two electromechanical platforms equipped with sensors, characterized by two degrees of freedom (feet and seat level). The device integrates the force sensors to adjust the interaction with the patient and a wireless sensor, which is placed on the patient’s trunk, allowing the physiotherapist to check the movement of the torso.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8108951-iit-movendo-launch-robot-hunova/
