Volvo Cars’ design team have completely re-imagined how children could travel safely in cars in the future.
The move follows the Shanghai reveal of the XC90 Excellence and the Lounge Console Concept, which marked a bold and luxurious step forward for the Swedish car brand.
“We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience. We focused on three key benefits – making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye-contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on,” said Tisha Johnson, Chief Designer Interiors at Volvo Cars Concept and Monitoring Centre.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7559451-excellence-child-seat-concept/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Welcome to the ad:tech London multimedia platform. This is a place for brands, agencies, publishers and technology professionals to access video content, news releases, blogs, case studies and reports relating to the UK’s largest digital marketing and media show. We have built this platform to complement the ad:tech exhibition and conference visitor experience so whether you are a brand or agency marketer, media owner advertising professional, technology supplier or member of the press, you will find the site packed with useful content and insight to support your digital marketing and media strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51358-adtech-london-multimedia-platform/
Today Aerosoles, a global leader in women’s footwear, announced the launch of its new online interactive catalog, creating an exciting multimedia shopping experience for consumers wherever and whenever they want.
“With consumers ever-changing lifestyles, we are extremely excited to offer our new Fall 2016 styles in an innovative and unique way for consumers to better experience our brand,” said Chief Executive Officer, R. Shawn Neville. “Our passion is to enable women to look and feel great and to engage her in fun dynamic ways that inspire her. Our exciting new products, which utilize our proprietary performance technologies and our new digital on-line platform, will hopefully inspire her as much as it does us!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7914151-aerosoles-footwear-digital-catalog/
In-Block Ceramic Sharpeners Automatically Sharpen So Knives Stay Sharp for a Lifetime
“Calphalon Self-Sharpening Cutlery gives home cooks great cutting results time after time,” said Justin Bluth, Director of Brand Marketing for Calphalon. “Sharp knives cleanly and neatly slice through food, making perfect cuts and helping you finish quickly, safely and effortlessly. With SharpIN™ technology, home cooks will never have to worry about how to sharpen their knives correctly, or how often.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
InterContinental Hotels Group (IHG) today announces the newest evolution of the Holiday Inn® brand’s Journey to Extraordinary campaign. This campaign, now in its third year, celebrates the unique journeys of the many guests who walk through the doors of Holiday Inn hotels each day. In this new year of the campaign, the Holiday Inn brand will highlight the extraordinary journeys of two small businesses – Sword & Plough and Perfect 10 Foods – and how Holiday Inn hotels can be a valuable partner in helping them succeed.
Eric Lent, Vice President, Holiday Inn Brand, Americas said: “The Holiday Inn brand carefully researched nearly 300 businesses before deciding to partner with Sword & Plough and Perfect 10. Both of these inspiring companies have a purpose-led mission to change the way business is done in their respective fields, and therefore have an incredibly unique story to tell. Sword & Plough and Perfect 10 embody the entrepreneurial spirit that is the foundation of the Holiday Inn brand. Founder Kemmons Wilson grew the brand from a small, family-owned business into a global brand that offers a consistent and affordable hotel experience that makes travel more enjoyable for all, and in doing so, changed the way people travel.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824951-holiday-inn-journey-to-extraordinary/
The votes are in for the inaugural FrogTape® Paintover Challenge™ room makeover contest and the brand is pleased to announce blogger KariAnne Wood of Thistlewood Farms as the winner. Competing against five other talented home décor bloggers, KariAnne wowed the public with her room transformation to win $5,000 for her charity of choice – the Humane Society – as well as a spot in an upcoming national FrogTape® brand painter’s tape magazine advertisement.
“When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint, and our goal with the Paintover Challenge™ was to inspire DIYers to push their creative limits,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “All of the bloggers showcased immense creativity and talent, and we were extremely impressed with each project.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
In anticipation of the 2014 holiday season, POND’S®, the classic beauty brand trusted by generations of loyal followers, is teaming up with the Rockettes, the legendary precision dance company, to encourage women to kick off an effective, Rockettes-approved skincare routine and enter for a chance to go behind the curtain at Radio City Music Hall this December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335551-pond-s-skincare-makeup-removers-rockettes-tested-approved/
The SPAM® brand is bringing big flavor to America’s backyards and kitchens this summer with the SPAM® Brand Tiny House of Sizzle Tour. Measuring 185.37 square feet, the Tiny House aims to bring communities together around food, with the Tiny SPAM® kitchen serving as the heart of the home. The Tiny House will travel coast to coast, sharing delightful dishes and simple recipes served right from the Tiny SPAM® kitchen, proving what SPAM® lovers already know – nothing beats the sound, smell and taste of SPAM® brand products sizzling in the frying pan.
Highlighting the brand’s versatility to be paired in many different ways, the Tiny House’s menu will feature unique, on-trend recipes created by locally-recognized chefs and influencers alongside SPAM® brand favorites such as SPAM® Musubi and SPAM® sliders. The tour’s signature dish will be a Spicy SPAM® Breakfast Burrito recipe created by standout celebrity Chef Jordan Andino. Additional local chef and influencer partners include Hawaii native Chef Bradley Lum and noted Detroit influencer Lori Yates from Foxes Love Lemons.
To view the multimedia release go to:
https://www.multivu.com/players/English/8097451-spam-tiny-house-of-sizzle-tour/
Highlighting more than $100 million in renovations at its hotels across North America, Super 8®, the world’s largest economy hotel brand and trusted roadside companion, today rolled into the 2018 New York International Auto Show with ROADM8, the first-ever concept car inspired by a hotel brand’s guestroom redesign.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Outside, the vehicle boasts the red and yellow of the iconic Super 8 sign while inside are innovative amenities like a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289351-super-8-roadm8-new-york-international-auto-show/
