The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today announces the winners of the 2015 Kelley Blue Book Best Buy Awards, honoring the top new model year vehicle choices available in the U.S. market. The 2015 Ford F-150 is named Kelley Blue Book's Overall Best Buy of 2015, alongside Best Buy Award winners in 12 major vehicle categories.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7297831-kelley-blue-book-2015-best-buy-awards/
Kichler®, a leader in innovative lighting and ceiling fans, loves the “living” that happens outside. In fact, recent studies reveal that more than 70 percent of U.S. households have outdoor living spaces and 71 percent of those homeowners would like to enhance these areas, noting their top priority is to make it more relaxing. Whether enjoying a quiet evening or hosting a dinner party, Kichler offers an assortment of decorative collections to update, personalize and make the most of your outdoors. With visually impressive and intricately designed wall lanterns, outdoor-rated ceiling fans, landscape lighting, deck lighting and more, you’ll find everything your outdoor setting needs.
When planning for outdoor lighting, finish durability and product functionality are equally as important as design. Kichler’s outdoor solutions are engineered specifically for wet and damp locations. If you live on the coast with consistent salt spray, in the arid, sun drenched southwest or in the wide temperature and weather variances experienced in the northern states, long-lasting and durable finishes are vital. Select Kichler collections feature the Climates™ material to withstand the harsh elements – salt air, intense heat and cold or constant ultraviolet (UV) exposure.
To view the multimedia release go to:
https://www.multivu.com/players/English/8330456-kichler-lighting-solutions/
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
The STIHL® TIMBERSPORTS® Series announced today that the premier U.S. lumberjack sporting event will be held outside one of the biggest cities in the United States – Chicago. The Series’ U.S. Pro and Collegiate Championships will be held at the Tinley Park Convention Center, located in Chicago Southland, on July 15 and 16.
The STIHL® TIMBERSPORTS® Series – The Original Extreme Sport – pits the top lumberjack athletes from across the country in thrilling and grueling wood chopping, cutting, and sawing competitions. For the third straight year, the Championships will air on the ABC network in the fall. The Professional Series will also re-air on ESPN and ESPN2.
To view the multimedia release go to:
http://www.multivu.com/players/English/7760851-stihl-timbersports-2016-announcement/
Abbott announced today that the U.S. Food and Drug Administration has approved the company’s Absorb bioresorbable heart stent, making the first-of-its-kind medical device commercially available to treat people with coronary artery disease in the United States.
Absorb is the only fully dissolving stent approved for the treatment of coronary artery disease, which affects 15 million people in the United States and remains a leading cause of death worldwide, despite decades of therapeutic advances. While stents are traditionally made of metal, Abbott’s Absorb stent is made of a naturally dissolving material, similar to dissolving sutures. Absorb disappears completely in approximately three years, after it has done its job of keeping a clogged artery open and promoting healing of the treated artery segment. By contrast, metal stents are permanent implants that restrict vessel motion for the life of the person treated.
To view the multimedia release go to:
http://www.multivu.com/players/English/7826651-abbott-fda-approval-stent/
To help kids make healthful dietary choices, the U.S. Food and Drug Administration encourages kids to Read the Label!
The Nutrition Facts Label is a simple tool available on food and beverage packages. It lets kids know exactly what they’re eating and helps them choose and compare snacks and other foods. The earlier they start using the Nutrition Facts Label, the sooner they’ll be making choices that keep them feeling great and promote long-term good health!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7106353-fda-national-childhood-obesity-month/
Hennessy, the world’s best-selling Cognac, is proud to announce the debut of the brand’s first-ever game day commercial airing this Sunday, February 3rd. Narrated by hip-hop legend Nas, the TVC, titled “Major,” brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of cycling champion Marshall “Major” Taylor.
In the late 1890s, Marshall “Major” Taylor became the best cyclist of his time, and throughout his career he dominated his competition in the U.S. and abroad. He held seven world records by 1898, and in 1899, became one of the first African Americans to win a world championship. Marshall “Major” Taylor’s global fame established him as one of the world’s first international sports champions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8487951-hennessy-never-stop-settle-game-day-commercial/
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
KitchenAid has exciting news for Stand Mixer lovers everywhere. The power, iconic design, color choices and endless possibilities synonymous with this culinary workhorse will soon be available in a size ideally suited for limited counter space and “smaller batch” lifestyles.
The new Artisan® Mini Stand Mixer is scheduled to initially launch in the U.S. this summer, with a global launch slated for later in the year. Offering the same power and performance as the brand’s Classic™ Stand Mixer, the Mini Artisan mixer features a 3.5-quart capacity and is 20% smaller and 25% lighter. It joins a collection that includes 4.5-, 5-, 6- 7-, and 8-quart models, and represents the first downsizing of the Stand Mixer since 1962. Manufacturer’s suggested retail price is $399.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766751-kitchenaid-artisan-mini-stand-mixer/
