Captain Underpants faces his foulest foe yet in the all new epic adventure from Dav Pilkey. Find our more at http://www.scholastic.com/captainunderpants/ or http://www.pilkey.com/book-series/captain_underpants. Captain Underpants and the Sensational Saga of Sir Stinks-A-Lot Book Trailer #CaptainUnderpants Children
Today, Futures Without Violence, in partnership with the Department of Justice, announced the launch of the first national campaign that will raise awareness, teach skills, and inspire public action to address children’s exposure to violence and childhood trauma. The multi-year “Changing Minds” campaign will motivate teachers, coaches, counselors, health professionals, law enforcement officers, and others who regularly interact with children to take meaningful action in supporting children who may be affected.
“Violence is far too prominent in our children’s lives, but it does not have to define their futures,” said former Attorney General Eric H. Holder, Jr. “We can curb the effects of trauma and restore our young people to wholeness and health, giving them the chance they all deserve to pursue their dreams.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925451-ad-council-futures-without-violence/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
COMING SEPTEMBER 10th: YEAR OF THE JUNGLE, a new picture book for young readers from the Hunger Games bestselling author Suzanne Collins, illustrated by James Proimos. Children’s
Buckling precious cargo into a late-model vehicle has gotten a bit easier in the past year, the Institute’s LATCH ease-of-use ratings show.
IIHS launched its ratings of child seat installation hardware in vehicles in June 2015. Out of 102 vehicles rated at that time, the majority were poor or marginal. Today, a total of 170 current models have been evaluated, and most are good or acceptable. Three models — the Audi Q7, Lexus RX and Toyota Prius — earn the top rating of good+, a distinction that no vehicle achieved last year.
A properly installed, age-appropriate child restraint can protect a child much better in a crash than a safety belt alone. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier for caregivers to install child restraints properly. Child restraints installed with LATCH are more likely to be put in correctly than restraints installed using the vehicle safety belt, IIHS research has shown.
Even with LATCH, installation errors are common. The Institute’s ratings are based on key ease-of-use criteria that have been shown to minimize mistakes.
Kiddie Academy® Educational Child Care, a nationally recognized provider of comprehensive educational child care programs, today launched its new national advertising campaign titled Learn OnSM. Fueled by the notion that learning extends far beyond the classroom, the campaign showcases how a child’s curiosity, sparked while at Kiddie Academy, carries into every aspect of their day.
“Our new Learn On campaign underscores our fundamental belief that opportunities to teach and expand young minds present themselves every day and everywhere,” said Greg Helwig, Kiddie Academy president. “Kiddie Academy empowers children with valuable tools to help make the most of those opportunities. Given the right environment, they become more curious and collaborative, with the ability to discover and accomplish more. We hope to communicate the potential and fascination for learning that exists in every minute—in the classroom, at home and throughout the community.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8455851-kiddie-academy-debuts-learn-on-ad-campaign/
St. Jude Children’s Research Hospital®, uno de los principales centros de investigación y tratamiento del cáncer pediátrico se unió a Univision Radio, la mayor difusora de radio Hispana en los Estados Unidos, para realizar su evento radial anual Promesa y Esperanza®. Los radioyentes alrededor del país sintonizaron su estación favorita de Univision Radio el 7 y 8 de febrero y recaudaron más de $5.3 millones en efectivo y promesas monetarias. Los fondos recaudados ayudarán a cubrir los gastos de investigación y tratamiento del cáncer pediátrico y otras enfermedades terminales en los Estados Unidos, Puerto Rico y alrededor del mundo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58260-st-jude-childrens-research-hospital-univision-radio-promesa-y-esperanza
Potty Training the animals is a top quality interactive book app for toddlers and -kids from 1 to 4. It is perfect for potty training time with sweet and relaxing music and stunning 2D interactive illustration that will delight both parents and children. Potty Training the animals allows children to take an active role in taking them to potty thus getting them ready for their own potty time … Brilliant!
All around the farm the animals are interested to go to the potty, the animals make those funny potty dancing movements and even feel butterfly's in their stomach. But who takes them to the potty? Who Flushes? That is the task for small children. Watching all the animals go to the potty is a lovely way to set the mood for potty training.
set the mood for potty training:
You've conquered so many challenges in your parenting life, but there is still a bit of unfinished business that can bring you and your toddler to tears. Potty training the animals!! Luckily, there's an app for that—turn frustrating into fun with these potty training app.
turn frustration into fun:
You've conquered so many challenges in your parenting life, but there is still a bit of unfinished business that can bring you and your toddler to tears. Potty training the animals!! Luckily, there's an app for that—turn frustrating into fun with these potty training app.
When shy Olinguito, the newest mammal in the Ecuadorian cloud forest, realizes that Tomás, an ancient Galapagos tortoise known for his tall tales, is becoming forgetful, Olinguito decides he must speak up and help Tomás. Children
Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
Magic Wonderland, a 3D animation movie that is the result of three years of effort by Zoland Animation, will be released in cinemas across mainland China on 30 May. As the first movie released by Zoland Animation, Magic Wonderland is expected to quickly become a hit leading up to and on the upcoming Children’s Day due to its fantasy, story of mother-daughter love, aesthetic and exquisite Chinese elements, Asian-style animation characters as well as uncanny magic effects and grand war scenes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7232651-zoland-animation-3d-movie-magic-wonderland-china-may-30
