The Ad Council and American Heart Association today launched a national multimedia public service advertising (PSA) campaign that encourages bystanders to use Hands-Only CPR (cardiopulmonary resuscitation) when an adult collapses and is unresponsive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40053/
Set to begin airing on Thursday, May 12, Mitsubishi Motors North America, Inc.’s, (MMNA) dynamic CUV duo of the popular Outlander Sport and Outlander — featuring the world’s most advanced All-Wheel Control (S-AWC) system — will follow up their remarkable five world record-setting achievements performed on a frozen Canadian lake with an even bolder, death-defying trek. To demonstrate the superior traction and maneuverability that Mitsubishi’s renowned all-wheel drive system has to offer, the Japanese auto manufacturer dispatched the pair of vehicles to the Southern Hemisphere to navigate what is considered to be the most hazardous stretch of road in the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49383/
(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day\'s worth of life transforming antiretroviral medication./nTo view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/red/43843/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1·DAY Contest,” which will bring five winners to Los Angeles to meet and be mentored by one of five top teen icons, including musician Joe Jonas, all-American actress Meaghan Martin, singing phenom Charice, world champion runner Allyson Felix and actor Sterling Knight.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/50390/
Countless women have said “Thank You Curél®” for relieving their dry skin. Now the Curél® Skincare team is giving people a whole new reason to say “Thanks”. This Thanksgiving, the experts behind Curél® Skincare are joining forces with lifestyle expert Katie Brown and Meals On Wheels Association of America to help care for friends, family, and those in need. From teaming up with Katie, to sharing smart holiday survival tips, Curél® Skincare is going beyond providing therapeutic skincare to supporting Meals On Wheels’ mission, which is to ensure that everyone has the comfort and care they deserve during the holidays. At a time when we all think about what we have to be thankful for, Curél® Skincare is giving everyone a reason to be thankful.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53289-katie-brown-teams-up-with-curel-skincare-support-meals-on-wheels
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
NUTRILITE®, the world’s largest-selling brand of vitamins and dietary supplements, exclusively from Amway, has launched a new product in North America, NUTRILITE MEMORY BUILDER™ Supplement. While most memory-supporting supplements contain Ginkgo biloba, NUTRILITE MEMORY BUILDER contains a unique and complementary combination of standardized extracts of Ginkgo biloba and the herb Cistanche tubulosa.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nutrilite-memory-builder/49526/
Celebrity judges, showbiz-inspired design challenges and an impressive exhibition of creativity await viewers of the returning HGTV Design Star. Premiering on Tuesday, May 29, at 9 p.m. ET/PT, the series’ seventh season highlights talented interior designers, stylists and artists as they compete to win their own HGTV show. David Bromstad, the network’s charismatic and original winner of the popular reality competition, is back for a second season as mentor—this time also assuming the host role. Each week, HGTV designers Genevieve Gorder and Vern Yip are joined by special guest judges including Kardashian mom Kris Jenner; entrepreneur and TV personality Daisy Fuentes; CSI: Crime Scene Investigation star and Emmy award-winning actress Marg Helgenberger; Entertainment Tonight host Mark Steines; and multi-platinum recording artist and home remodeling expert, DIY Network’s Vanilla Ice. The series also features appearances by other HGTV hosts, including Sabrina Soto (The High Low Project), John Colaneri and Anthony Carrino (Kitchen Cousins), and reigning HGTV Design Star, Meg Caswell (Great Rooms).
To view Multimedia News Release, go to http://www.multivu.com/players/English/53970-hgtv-design-star-2012/
Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54944-everyday-health-trium-youtube-joy-bauer-dr-laura-berman-jillian-michaels
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
Leviton, a leading global manufacturer of electrical devices, today introduced state-of-the-art Universal Dimmers, engineered to provide homeowners optimal control of current and emerging incandescent, dimmable CFL and dimmable LED bulbs without sacrificing performance. Recognizing that newer, energy-efficient bulbs have specific needs for effective dimming, Leviton worked with bulb manufacturers to develop dimmers that are tested and proven effective to function in harmony with the latest bulb innovations. The new devices give retailers, distributors and contractors the ability to offer a single lighting control capable of properly dimming next-generation lighting sources while remaining backwards compatible with current bulbs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53188-leviton-universal-dimmers-compatible-with-led-cfl-incandescent-bulbs
