Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors.
Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/
Briggs & Stratton Power Products Group (NYSE: BGG), a leading manufacturer of outdoor power cleaning products, is taking its show on the road during the spring cleaning season. The Briggs & Stratton Grime To Shine Power Tour will make stops at 47 Lowe’s stores in 11 states to give customers the opportunity to demo the company’s pressure washer products.
“Whether you’re a new homeowner with little outdoor cleaning experience, a DIYer who takes pride in maintaining your home and property, or a professional contractor looking for a reliable commercial pressure washer, Briggs & Stratton has a cleaning system to accomplish your goals,” said Dan Roche, marketing director for Briggs & Stratton’s Portable Power and Cleaning Systems division. “At the Briggs & Stratton Grime To Shine Power Tour events, we’ll have pressure washers available for customers to test and get a first-hand feel for how easy it is to get some serious cleaning done.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786151-briggs-stratton-grime-to-shine-power-tour/
Holland America Line has broken ground on a new “Base Camp” complex at the company’s McKinley Chalet Resort near the entrance to Alaska’s Denali National Park. Expected to be complete for the 2016 Alaska cruise season, Base Camp is part of Holland America Line’s ongoing enhancement program at the property that also includes room updates, upgrades to soft goods and hotel decor and additional modifications.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7363851-holland-america-denali-base-camp/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
Nucletron, an Elekta company, and the world leader in brachytherapy, has launched Esteya®, a new approach for treating patients with skin cancer.
Over the last 30 years, more people were diagnosed with skin cancer worldwide than all other cancers combined, making it the most common type of cancer1. This represents a challenge for health care providers in the years to come. With a cure rate of more than 95 percent2, electronic brachytherapy offers a refined treatment modality with excellent cosmesis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62823-elekta-nucletron-esteya-electronic-brachytherapy-treating-skin-cancer
TruGreen, the nation’s leading professional lawn care company helping people live life outside, is expanding its expert service offerings with the launch of TruGreen Mosquito Defense to help homeowners combat mosquitoes and help protect their families.
As the weather gets warmer, these backyard invaders can prevent homeowners from reaping the benefits of living life outside. According to a recent online survey conducted by Harris Poll on behalf of TruGreen, among over 2,000 U.S. adults, 85 percent of Americans say that mosquitoes limit their or their family’s outdoor activities during the months they’re most active. The same survey also found that nearly two thirds of Americans (64 percent) are concerned about protecting themselves and their family from Zika or other mosquito-borne illnesses. Furthermore, 65 percent of Americans use bug spray on themselves/their family to combat mosquitoes outdoors at home and though it’s the top response for preventative measures, still only half (51 percent) say it is most effective at preventing mosquitoes from biting outdoors at home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8090051-trugreen-mosquito-defense-lawn-yard-care/
Connectivity and content demands are escalating among cruise passengers and crew. To ensure that cruise operators stay ahead of that demand, MTN Satellite Communications announces the launch of MTN Nexus™.
MTN Nexus is the company’s next–generation communications network – a hybrid network that builds on a 30–year legacy of satellite connectivity leadership and innovation. This new network will deliver sophisticated computing, caching and security infrastructure to deliver connectivity and communications to a degree never realized before at sea and in port.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59055-mtn-satellite-communications-launches-mtn-nexus-next-generation-network
At Munich’s real estate exhibition last week, Russia’s leading e-commerce company, Ulmart, hosted a “working breakfast” to discuss the nuances and intricacies of investing in Russia today during times of heightened international tension.
The topic, “Making the Case for Star Investment Projects in Russia”, featured Ulmart’s chairman and majority shareholder Dmitry Kostygin; Andrew Kaye, Managing Director and Co-Head of Technology Banking, William Blair International; Calin Anton Business Development Director Russia & CIS, Astron; and, Tim Millard, Regional Director, Head of Consulting Services at Jones Lang LaSalle, Russia.
A lively discussion kicked off about how some in the investment community tend to focus—even obsess—on macro realties at a state-to-state level ignoring many truly interesting project; precisely the types of projects that keep most of the world’s economies developing positively from cycle to cycle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660751-ulmart-russian-investment-update/
Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, has been named a Regional Supporter of the 2018 FIFA World Cup™. As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED board exposure during the event, access to tickets and brand association rights for its region.
The cooperation with FIFA is a new benchmark for Yadea; it affirms its status as a world class brand as it executes is strategy for global expansion. Founded in 2001, the company produces high-end electric-powered motorcycles, bicycles and scooters, conducts advanced research and development, and maintains an international sales network that supports exports of its products to 66 countries around the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8272551-yadea-2018-fifa-world-cup/
https://www.pestexterminatorsessex.co.uk/rodent-control/pest-control-rats
Severe pest control issues should be handled by an expert pest control company for the pest problem to be handled safely and professionally. There are good reasons experienced pest services should be used. Rodents are among the best known hard pests to get rid of. They present a health and safety risk where edible items are located or prepared in your house or any sort of business food company. Since having contacted multiple pest control experts in Essex and all over Britain, this one sounds especially reliable.
DEWALT, a leading manufacturer of industrial power tools, hand tools, and accessories, announces the expansion of its initiative to make products in the USA. With this expansion, an additional 60 corded and cordless power tools are being made domestically with global materials. An expansion of production into an existing company-owned plant in Greenfield, Indiana brings the total number of DEWALT plants in the United States to seven, with facilities in Connecticut, Maryland, Kentucky, North Carolina, South Carolina, and Tennessee, making some of the brand’s most popular tools.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253254-dewalt-expands-made-in-usa-initiative/
