Children who have disabilities will be able to express their unique experiences like never before thanks to a first-of-its-kind app developed by Gillette Children’s Specialty Healthcare in St. Paul, Minnesota.
The app, an ability-themed emoji keyboard called Emojability, will allow families, patients, caregivers and advocates in the special needs community to communicate, support one another and feel empowered to celebrate the goals and successes they’ve achieved. From adaptive equipment and therapy emojis to words of encouragement, Emojability brings to life symbols and phrases that don’t exist on other emoji keyboards. The free app is now available for download on smartphones.
To view the multimedia release go to:
http://www.multivu.com/players/English/7823251-gillette-childrens-emojability/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Just like people, dogs have their good days and bad days but for the 4.7 million dog bite victims each year, a dogs’ bad day can result in serious injury or even death. In 2012, State Farm® had 3,670 dog bite claims and paid more than $108 million as a result of dog bites. This is a slight decrease compared to the number of dog bite claims in 2011 (3,750 claims) and a slight decrease in the amount paid as a result of dog bite claims in 2011 ($109 million).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56916-state-farm-usps-avma-national-dog-bite-prevention-week
Today LeapFrog® Enterprises, Inc., the leader in innovative learning toys for children, announced the availability of its successful infant and preschool toy collection. These new products join an extensive range of toys that actively teach important early learning skills, such as counting, shapes, colors and the alphabet, while introducing the problem-solving, creativity and social skills children will need to thrive as they grow.
“LeapFrog understands the importance of fostering fun learning experiences that empower and inspire children to leap ahead,” said William To, President, VTech Electronics North America. “We believe the new introductions reflect the high-quality learning products children love and parents have come to expect from LeapFrog.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140754-leapfrog-infant-preschool-learning-toys/
Captain Underpants faces his foulest foe yet in the all new epic adventure from Dav Pilkey. Find our more at http://www.scholastic.com/captainunderpants/ or http://www.pilkey.com/book-series/captain_underpants. Captain Underpants and the Sensational Saga of Sir Stinks-A-Lot Book Trailer #CaptainUnderpants Children
Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. This weekend, Northwestern Mutual financial professionals and employees will support the fight against childhood cancer through its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), by holding nearly 200 lemonade stands as part of the Foundation’s national fundraising initiative, Alex’s Lemonade Days (June 12-14).
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days is a three-day national event that grew out of Alex’s front yard lemonade stand. During Alex’s Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country, raising more than $1 million for childhood cancer research. June 2015 will mark the 12th Annual Lemonade Days, and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422153-northwestern-mutual-lemonade-days/
Pilot Corporation of America (Pilot Pen) is encouraging parents and students to help erase bullying this school year through their ‘Erase Bullying for Good’ campaign. This campaign was developed in partnership with STOMP Out Bullying, the leading bullying prevention organization in the U.S. The ‘Erase Bullying for Good’ campaign is funded with proceeds from sales of Pilot’s FriXion Clicker erasable gel ink pen, a revolutionary kind of erasable pen that enables students to enjoy mistake-free writing. A total of $125,000 will be donated to STOMP Out Bullying for the educational and support programs they offer parents, students and educators designed to transform and prevent negative bullying behaviors in U.S. schools.
Bullying has become a real problem in U.S. schools and Pilot Pen wanted to help be part of the solution. “There are a lot of parents that work at Pilot, and we are well aware of the challenges facing kids today. We wanted to help address the issue of bullying at a national level by supporting STOMP Out Bullying. They are the ideal resource & partner, with their educational programs and confidential help chat line for teens,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7564451-pilot-pen-erase-bullying/
Sesame Workshop, the nonprofit educational organization that produces Sesame Street, and IBM (NYSE:IBM) today announced a collaboration to use IBM Watson’s cognitive computing technology and Sesame’s early childhood expertise to help advance preschool education around the world.
As part of a three-year agreement, Sesame Workshop and IBM will collaborate to develop educational platforms and products that will be designed to adapt to the learning preferences and aptitude levels of individual preschoolers. Research shows that a significant extent of brain development occurs in the first five years of a child’s life1, making this window critical for learning and development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7724251-sesame-workshop-ibm-watson-early-childhood-education/
ATLANTA (January 29, 2019) – Leading early education and care provider Primrose Schools and its nearly 400 independently owned schools across the country joined forces for the most successful fundraising and volunteering year in the company's 36-year history. Through its Primrose PromiseSM CSR program, more than 63,000 Primrose children and their families engaged in giving efforts that generated more than $914,000 for local and national charities in 2018. These efforts represent a 16.8 percent increase over the company's 2017 impact.
Primrose Promise gives Primrose team members, children and their families meaningful opportunities to make a difference in their communities. Primrose Promise efforts focus on three key impact areas – people, the planet and philanthropy – and help Primrose fulfill its mission to forge a path that leads to a brighter future for all children.
To view the multimedia release go to:
https://www.multivu.com/players/English/8257755-primrose-schools-fundraising-record-csr/
NASA Federal Credit Union announced today the launch of its new Zero Down, No PMI Family Mortgage. The Family Mortgage allows a member to be a non-occupant co-borrower to assist their adult children or elderly parents with mortgage qualifying.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7159651-nasa-federal-credit-union-zero-down-no-pmi-family-mortgage
National Dog Bite Prevention Week®, led by the American Veterinary Medical Association (AVMA), is May 17-23, 2015. State Farm and other members of the National Dog Bite Prevention Coalition have joined forces to educate adults and children about ways to reduce dog-related injuries. While an overwhelming majority of interactions with dogs don’t result in injury, most dog bites to children could be prevented.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72928517-state-farm-dog-bite-prevention/
Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, continues its enduring support of HIV/AIDS charities with its seventh annual Kiehl’s LifeRide for amfAR, an 11-day charity motorcycle ride.
On August 3rd, LifeRide commenced with contemporary artist José Parlá, in partnership with RxArt, with an unveiling of original work by Parlá at Incarnation Children’s Center (ICC). ICC is New York City’s only skilled nursing facility providing specialized care for youth living with HIV/AIDS.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896051-kiehls-liferide-amfar/
