As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.
Newsroom.Lowes.com is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.
“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7906452-lowes-new-digital-newsroom-open-house/
Lithium Technologies today announced the winners of the fifth annual Lithium Digital Customer Excellence Awards, affectionately known as the Lithys. This year’s awards set a new record for submissions with 66 entries from 17 countries across four continents and representing 47 brands. The 2015 Lithys also had a big impact on Lithium’s own community, generating more than 21,000 page views and 9,000 visits—and adding 4,000 community members during the voting period. Winners were determined by community votes, outside judges Nate Elliott from Forrester Research and Jim Storer of The Community Roundtable, and Lithium executives.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7522751-lithy-2015-winners/
From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life.
After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727651-belvita-learn-to-speak-fake-british/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
The 2017 Chevrolet Bolt electric car, Honda Ridgeline pickup and Chrysler Pacifica minivan were named 2017 North American Car, Truck and Utility Vehicle of the Year, respectively, Monday.
The announcement was made at the North American International Auto Show Monday in Detroit.
The Bolt electric car received 364 points from the jury of automotive journalists across the United States and Canada. The Genesis G90 sedan from Hyundai’s new luxury brand was second with 105, followed by the Volvo S90 sedan with 101.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003351-north-american-car-truck-utility-vehicle-2017/
Clayton, one of the leading builders of prefabricated and site built homes, has partnered with Family Promise, a leading national nonprofit addressing the family homelessness crisis in America, to present a New Braunfels family with a brand-new prefabricated home.
The owners of a mobile roadside assistance company, Mona Lisa and Oscar De Paz of New Braunfels tried to live their dream of owning a business and providing for their family of five, but when receiving payments from clients proved to be a challenge, they suddenly found themselves without a place to live. With nowhere to turn, the family slept in their car or at a storage facility with their belongings. The storage facility manager suggested they contact Family Promise of Greater New Braunfels. In three months, the family successfully completed the program’s requirements, secured steady employment and housing and achieved sustainable independence.
To view the multimedia release go to:
https://www.multivu.com/players/English/8335051-clayton-homes-family-promise-homelessness/
The newest instalment in the Star Wars™ franchise has brought a positive female role model to the forefront for fans and families around the world. True to herself, Rey is uncompromising and represents strength and power without limitations or apologies. This season, we introduce a unique Star Wars™ | Clarks collaboration for women and girls, designed to celebrate the force of female power, just in time for the release of one of this year’s most anticipated films, Star Wars: The Last Jedi, on 14th December.
Rey’s strength became a deep source of inspiration for the collaboration and is a vital embodiment of the brand’s ethos – a platform for free thinking people who are true to themselves, comfortable in their own skin and inspired by authenticity.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8232251-clarks-star-wars-shoe-collection-women/
Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers.
The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz
Cole Haan, the iconic American lifestyle footwear and accessories brand, unveils GrandRevølution – a dual gender collection that brings the innovation associated with performance footwear to dress shoes.
“With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear,” says Jack Boys, Chief Executive Officer at Cole Haan. “We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7908951-cole-haan-grandrevolution-collection/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to launch Made in Maine, USA – a limited-edition collection blending quality American craftsmanship with timeless designs.
“Creating a shoe that will last a lifetime is an exceedingly personal, painstakingly accurate process from start to finish and is the very definition of American craftsmanship. This quality has allowed Cole Haan to build a legacy that lives on today,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923751-cole-haan-made-in-maine-usa/
The new extended version of the E-Lites Electronic Cigarette TV advert. Visit http://www.e-lites.co.uk/ for more info!
E-Lites is the number 1 brand of electronic cigarette in the UK.
