Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
Every spring, allergies take control of the lives of millions of Americans, affecting their work, their family time and even how well they sleep at night. Something else affects those millions of allergy sufferers, according to a new survey: big misconceptions about allergies that may keep people from getting needed relief.
To help put those misconceptions about allergies to rest, Sanofi is teaming up with science educator and television personality Adam Savage, along with allergist Dr. Neeta Ogden, to dispel them with credible information. The goal: help the 50 million allergy sufferers in America get the facts they need to understand and treat their allergies and take back control of their lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255452-sanofi-allergy-misconceptions-facts-adam-savage/
Pilot Corporation of America (Pilot Pen) is encouraging parents and students to help erase bullying this school year through their ‘Erase Bullying for Good’ campaign. This campaign was developed in partnership with STOMP Out Bullying, the leading bullying prevention organization in the U.S. The ‘Erase Bullying for Good’ campaign is funded with proceeds from sales of Pilot’s FriXion Clicker erasable gel ink pen, a revolutionary kind of erasable pen that enables students to enjoy mistake-free writing. A total of $125,000 will be donated to STOMP Out Bullying for the educational and support programs they offer parents, students and educators designed to transform and prevent negative bullying behaviors in U.S. schools.
Bullying has become a real problem in U.S. schools and Pilot Pen wanted to help be part of the solution. “There are a lot of parents that work at Pilot, and we are well aware of the challenges facing kids today. We wanted to help address the issue of bullying at a national level by supporting STOMP Out Bullying. They are the ideal resource & partner, with their educational programs and confidential help chat line for teens,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7564451-pilot-pen-erase-bullying/
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create simple, clean and pro-looking videos for your website. Then, by
including your keywords in the video and then in the information on
YouTube when you upload, you've now created content that links back to
your site from a respected source--YouTube. Having content with your
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improves your ranking for your keyword.
Let’s get ready to rumble! Auction specialists Billy “The Dealer” Leroy,” Mark “The Hustler” Meyer, and Laurence & Sally Martin – “The Wild Cards,” are back for a new season of Travel Channel’s original series “Baggage Battles” premiering with back-to-back episodes on Tuesday, October 15 at 9:00 p.m. and 9:30 p.m. ET/PT. In season three, the popular weekly half-hour series continues to give viewers a glimpse into the very profitable business of bidding, buying and reselling of unclaimed items from auctions around the world including airport, freight and shipping, estate, police and seizure, and specialty auctions. The stakes are higher for the expert teams of savvy buyers who still don’t know if it’s junk or jackpot until they win the bid.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63403-travel-channel-baggage-battles-season-3
Today, 99 Cents Only Stores celebrates their latest feat of becoming the GUINNESS WORLD RECORDS title holder for the Largest packaged product number. In a fast-moving production that took less than 24 hours, 100 people and over 12,000 products on the field of the Rose Bowl Stadium in Pasadena, Calif., the retailer created a gigantic 18,200 square foot “99” display in celebration of their inaugural #99Day customer appreciation event. As the sun rose above the world-famous stadium in the most picturesque scene, a GUINNESS WORLD RECORDS adjudicator verified the GUINNESS WORLD RECORDS title and presented the 99 Cents Only Stores with the official certification for the Largest packaged product number.
“We wanted to showcase the types of brand names, fresh produce, and seasonal products available at the 99 in a big way - and what bigger way is there than setting a GUINNESS WORLD RECORDS title,” said Jack Sinclair, CEO of 99 Cents Only Stores. “Everyone deserves extreme value and we're thrilled to be part of this unique occasion, giving back to the community, and celebrating our customers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391651-99-cents-only-stores-99day/
Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon’s Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She’s teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules leading up Nickelodeon’s 10th annual Worldwide Day of Play this fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62540-birds-eye-and-nickelodeon-star-jennette-mccurdy-help-kids-eat-healthier
Food Network’s long-running competition series Food Network Star is back for a tenth season in June, with culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the next promising face in food television. The twelve new contenders are put to the test in a season filled with unique competitions challenging their kitchen and on-camera chops, to find out who has the talent and charisma to follow in Alton, Giada and Bobby’s footsteps and helm their own show. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the on-air competition, which culminates in an audience vote to determine who wins the ultimate prize - their own show on Food Network.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045233-food-network-star-season-10/
Sick of deeply personal accounts written in the first person? Seeking an exciting, interactive read that puts the “u” back in “aUtobiography”? Then look no further than Neil Patrick Harris: Choose Your Own Autobiography! In this revolutionary, Joycean experiment in light celebrity narrative, actor/personality/carbon-based-life-form Neil Patrick Harris lets you, the reader, live his life. NEIL PATRICK HARRIS
CHOOSE YOUR OWN AUTOBIOGRAPHY
www.nphbook.com Humor, entertainment, biography, memoir, comedy
Star Micronics is happy to invite you to visit our newest microsite for NRF 2018 Retail’s Big Show. The microsite will be updated frequently throughout NRF and the rest of the 2018 year.
Here you will find information about all of Star’s new products that are to be displayed at the tradeshow. Read the newest spec sheets when they come out as well as the release dates for all the products.
Be sure to keeping coming back, because the Star Micronics team will be updating the page as we roll out more news during the year. Videos from Retail’s Big Show will also be added to the page in the months following.
To view the multimedia release go to:
https://www.multivu.com/players/English/8005031-star-micronics-nrf-microsite/
