MGM Resorts International (NYSE:MGM) has unveiled expanded plans and the first look at programming for its dynamic park, dining and entertainment district taking shape on the west side of The Strip. Creating an interactive neighborhood environment, The Park will connect New York-New York and Monte Carlo resorts and the new 20,000–seat world–class Las Vegas arena currently in development by MGM and AEG. New York–New York and Monte Carlo both are undergoing significant transformations of their Strip–facing experiences into robust plaza environments featuring casual eateries, bars, restaurants and retail destinations that will ultimately lead to The Park.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7150251-mgm-unveils-expanded-plans-programming-the-park-neighborhood-vegas-strip
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Swissquote Bank Ltd., Switzerland’s leading online bank, announces the launch of a set of investor tools that help anticipate the impact of the French presidential election on financial markets. A key element is the Social Media Opinion Index, created in cooperation with the Social Media Lab at École polytechnique fédérale de Lausanne (EPFL).
The Index makes use of the latest advances in artificial intelligence to collect and analyze opinions about the candidates in the French election as expressed on social media networks; it allows investors to take the pulse of public online opinion about the candidates, indicating potential outcomes of the elections in real-time.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8083151-french-election-swissquote-epfl-investors/
In an unprecedented move for the television-shopping industry, Jewelry Television® (JTV), is announcing that it will air Rock Star Designer, the first reality show broadcast on a home-shopping network. “JTV Rock Star Designer,” has involved a national search for talented jewelry designers, one of whom will win a $5,000 cash prize and the opportunity to design and sell a jewelry collection on the national jewelry and gemstone shopping network. The reality series will debut on Aug. 7 at 7:30 p.m. EDT, leading into the network’s most-watched show, “Girlfriend Friday.” There will also be an encore presentation every Wednesday at 2 a.m. EDT beginning Aug. 12.
In March 2015, JTV issued a call for entries and received applications from designers around the country. Each aspiring designer was required to submit examples of their jewelry designs and a biographical video describing why he/she should be JTV’s first “Rock Star Designer.” The public voted on its favorite entries, narrowing the field to 10 semi-finalists.
To view the multimedia realease please visit:
http://www.multivu.com/players/English/7372631-jewelry-television/
Volvo Cars presents a unique, complete system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat.
“We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, Senior Vice President Research and Development of Volvo Car Group. “Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443851-volvo-first-self-driving-car-system/
New research by Johnson Controls, the global leader in delivering solutions that increase energy efficiency in buildings, shows energy efficiency interest rose 116 percent globally since 2010, with those who set goals making the greatest strides in reducing energy use. Momentum is also growing for green-building certification and green-tenant space leasing although many cite a lack of funding and uncertainty over government reform as obstacles to investment.
To view MultimediaNews Release, go to http://www.multivu.com/players/English/57694-johnson-controls-2013-energy-efficiency-indicator-global-survey/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
The highly anticipated Lucky Dragon Hotel & Casino, the first in Las Vegas to offer an authentic Asian gaming, dining and lifestyle experience, is now open to the public. The property commemorated the milestone with a Grand Opening Celebration held on Saturday, Dec. 3.
The celebration began at 2:30 p.m. PT as the booming sound of taiko drummers called Lucky Dragon guests out to the porte-cochere where the festivities took place. After a half-hour demonstration, the executive team from Lucky Dragon joined the celebration for the traditional dragon and lion eye-opening ceremony and dragon and lion dances. President and Chief Executive Officer Andrew Fonfa, Managing Principal James Weidner, Chief Operating Officer Dave Jacoby, General Manager Matt Harkness, Vice President of Marketing Jordan Seager and Executive Chef Phuoc Luu were all present to make traditional red envelope offerings to the Lions, symbolizing good fortune to come. After an official ribbon cutting, an explosive Chinese firecracker display followed and wowed the packed crowd of onlookers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7983351-lucky-dragon-hotel-casino-las-vegas-grand-opening/
http://www.Book-Marketing-Expert.com
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Take your book marketing to the next level, get a Top Book Publicist, Scott Lorenz to promote your book!
Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Scott Lorenz at scottlorenz@westwindcos.com or by phone at
734-667-2090. Follow Lorenz on Twitter @aBookPublicist https://twitter.com/aBookPublicist
Every organ donor has the potential to save eight lives, which is the foundation of the new public awareness campaign from the Center for Organ Recovery & Education (CORE). Using multiple channels such as outdoor, television, print and radio advertising, transit wraps, a brand new website and social media, CORE is encouraging individuals to “LiVE: 8” and end the wait by signing up to become an organ and tissue donor.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253051-center-for-organ-recovery-and-education-launches-live-8/
Today the District of Columbia Department of Health (DOH) released a new report, “DC Takes On HIV: Public Awareness, Resident Engagement and a Call to Action,” which details the results of an extensive survey of residents’ awareness, knowledge, and behavior associated with the city’s five-year social marketing campaign for HIV prevention.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7379651-dc-department-of-health-study-shows-dc-takes-on-hiv-campaign-effective/
