With today’s launch of Windex® Mini, a concentrated refill pouch that uses 90 percent less plastic packaging than a traditional 26 fluid ounce trigger bottle, global environmental leader SC Johnson is taking another bold step to help consumers make greener choices.
Concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in our nation’s landfills. Yet sales data shows U.S. consumers prefer not to refill their household cleaning bottles. This means stores won't stock concentrates and companies hesitate to create them. With this test, SC Johnson wants to understand how to motivate consumers and retailers to consider trading up from traditional cleaning methods to a greener choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjgreenerchoices/50904/
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Having served as CEO of two Fortune 500 companies and currently working as Chief Strategy Officer of at the commercial real estate firm Cassidy Turley, Diane Paddison knows how it feels to be committed to your faith and your loved ones as well as to your career. With a warm and forthright voice, Diane shares how to be successful professionally without sacrificing your personal life or your faith. Learn about the book here, http://bit.ly/nUuipx Learn about this author here, www.4wordwomen.org Christian Life, Women’s Issues
http://www.youtube.com/watch?v=TcDCeYL6TMs[EXTRACT]
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