“Someone special at St. Jude would like to say hello,” this is what Guests at Chili’s® Grill & Bar Highland Springs restaurant heard after choosing to donate to St. Jude Children’s Research Hospital® during this year’s Create-A-Pepper campaign. It’s often difficult to connect how an add-on donation at the end of a meal or coloring a pepper while at Chili’s can have an impact on the kids at St. Jude, but over the past 15 years, each donation and pepper has added up to more than $64 million to support St. Jude’s mission of Finding cures. Saving children®.
This year, Chili’s is showing how a little action can create a big impact by continuing to connect those who care with those in need of care. ChiliHeads at Highland Springs in Beaumont, Calif. surprised everyday Guests with a special thank you for their donation to St. Jude. Guests came in expecting a normal dining experience and got something completely different. After a donation, Guests received a video call from a St. Jude survivor who personally shared their story and the difference each donation makes in ensuring that no family ever receives a bill.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227251-chilis-st-jude-create-a-pepper/
In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council are joining Sony Pictures Entertainment to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation's upcoming family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council's Discover the Forest campaign and will be featured at an event on Saturday, June 22, at The Grove in Los Angeles as part of the studio's
NFL PLAY 60, the National Football League’s youth health and fitness campaign, is the new “Official Champion of Play” at St. Jude Children’s Research Hospital®, the global leader in finding cures and saving children with cancer and other deadly diseases.
To commemorate this new milestone in the ongoing partnership between the NFL and St. Jude, a St. Jude patient will join NFL commissioner Roger Goodell on stage to announce a pick during the first round of the 2013 NFL Draft. The NFL Network and ESPN will televise live coverage of the NFL Draft beginning at 8 p.m. EST on Thursday, April 25.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58566-st-jude-children-s-research-hospital-nfl-play-60
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
In America, an estimated three million households are food insecure - that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed families this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64013-bob-evans-farms-announces-hunger-free-community-campaign
As called for in the President’s Cybersecurity National Action Plan, the White House, the National Cyber Security Alliance (NCSA) and more than 35 companies and NGOs today announced a new internet safety and security campaign, “Lock Down Your Login,” to empower Americans to better protect their online accounts. The goal is to encourage a move beyond usernames and passwords to a widespread adoption of strong authentication for key online accounts. The majority of Americans (72 percent) believe their accounts are secure with just usernames and passwords. Usernames and passwords simply are not enough; hackers and cybercriminals continue to evolve their attack techniques, and users must improve their security to better protect their accounts.
The campaign is launching at a time when Americans are more connected than ever: 73 percent go online daily, and one in five are constantly connected. Coupled with increased connectivity are high levels of concern about identity theft, device security and risks such as phishing. In fact, a recent NCSA/Microsoft study found that preventing identity theft is the top online safety topic that both U.S. adults and teens (ages 13-17) would like to learn more about. Additionally, teens reported that unauthorized account access is their top online safety concern. Although Americans consistently express high levels of concern about identity theft, device security and risks such as phishing, many are either not aware or not using widely available, simple technologies to better secure their online accounts. Americans expect the cybersecurity community to help solve the problem. In another study, 78 percent of Americans reported they strongly or somewhat agree that government, industry and other stakeholders should work to find new ways of securing accounts beyond the password.
To view the multimedia release go to:
http://www.multivu.com/players/English/7934951-ncsa-lock-down-your-login-cyber-security/
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor Seamus Mullen, an award-winning chef, cookbook author, and health & wellness expert, kicked off the U.S. campaign of the “Olive Oil World Tour” at the Cervantes Institute, last night.
“We are thrilled to be in New York City for the North American launch of the ‘Olive Oil World Tour’ campaign with Seamus and dignitaries from the Spanish Government,” said Pedro Barato, President of the Spanish Olive Oil Interprofessional. “The ambitious three-year, multi-channel program was created to encourage wellness-minded individuals to be inspired by the pillar of the Mediterranean lifestyle, olive oil, and who better to exemplify a healthy way of living than Chef Seamus Mullen. Seamus recently came out with a new cook book, ‘Real Food Heals: Eat to Feel Younger + Stronger Every Day.’ In it he uses our beloved millenary juice, olive oil, as a key ingredient in many of his recipes.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8365451-olive-oils-america-world-tour/
Actresses Shay Mitchell and Nina Dobrev are giving back this holiday season by starring in a month-long global philanthropic advertising campaign powered by IPG Mediabrands in support of Free The Children’s WE Are Stronger Together campaign. With the purchase of a $10 Rafiki bracelet, handmade with love by women in Kenya, a gift of impact is unlocked – water, healthcare, school supplies, healthy meals – helping to break the cycle of poverty and create a brighter future for Free The Children partner communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua and rural China.
By wearing a Rafiki bracelet, available at we.org and select retail stores including Walgreens, PacSun and Nordstrom, North Americans have the opportunity to join Shay Mitchell and Nina Dobrev in making a statement that they are part of the WE movement – a generation who believes that together WE can change the world. Each Rafiki purchased has a unique code for consumers to enter online at trackyourimpact.com so they can track exactly in what Free The Children community a life-changing gift was given.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722251-free-the-children-we-are-stronger-together/
Las Vegas will officially launch the first national broadcast commercial of the new “What Happens Here, Stays Here” fall campaign on Monday, Oct. 13, along with an interactive social activation.
The widely popular “What Happens Here, Stays Here” campaign embraces adult freedom and positions Las Vegas as an unassuming and welcoming destination. Every year, millions of visitors seek sanctuary in Las Vegas as the place where everyone is able to be who they want to be.
As the epicenter for office gossip, the water cooler itself is a beacon for revealing the details of an incredible Vegas vacation. In order to maintain the destination’s iconic stance on keeping “What Happens Here” a secret, Las Vegas wants to stop water cooler talk by removing the temptation of water coolers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Rather than making New Year’s resolutions to go on the latest diet, Post Great Grains is asking Americans to adopt a balanced way of eating with a focus on healthy foods in conjunction with the launch of new granola and snack mix products. According to a recent national survey, women have been on an average of nine diets in their lifetimes, yet 78 percent of women believe fad diets are not an effective way to maintain a healthy weight.1 Great Grains, the brand known for less-processed, wholesome nutrition, is asking women to ditch fad dieting for good in 2015, and pledge to go “Fad-Free” as a New Year’s resolution.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7407851-post-great-grains-fad-free-resolution/
To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
