Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
NUTRILITE®, the world’s largest-selling brand of vitamins and dietary supplements, exclusively from Amway, has launched a new product in North America, NUTRILITE MEMORY BUILDER™ Supplement. While most memory-supporting supplements contain Ginkgo biloba, NUTRILITE MEMORY BUILDER contains a unique and complementary combination of standardized extracts of Ginkgo biloba and the herb Cistanche tubulosa.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nutrilite-memory-builder/49526/
For this year’s World Osteoporosis Day (October 20), the International Osteoporosis Foundation (IOF) is releasing a 24-page report promoting a three-step strategy for healthy bones and strong muscles.
Professor Heike Bischoff-Ferrari, director Centre on Aging and Mobility at the University of Zurich/Waid City Hospital and author of the report, stated, “Put simply, no matter how old you are you can optimize your bone health by following three essential steps.”
“First, you must ensure sufficient vitamin D intake. Secondly, your diet should include adequate amounts of calcium and protein. Finally, you should make sure that you’re doing daily weight-bearing and muscle strengthening exercise.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iof/52143/
Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.
“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime. Download the free game for you and your cat at YouvsCat.com and iTunes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55151-friskies-launches-you-vs-cat-tablet-game-buddy-challenges-college-mascots
Honeywell (NYSE: HON) and three San Diego-area organizations this week are hosting the fourth annual Green Boot Camp, an interactive workshop focused on best practice instruction methods for teaching energy, sustainability and environmental concepts.
As part of the five-day event, 70 middle-school teachers from around the world are gathered in San Diego to explore the roots of green technology, sustainable living and environmental awareness by using San Diego Gas and Electric (SDG&E), the California Center for Sustainable Energy, and the Urban Corps of San Diego County as living laboratories.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57100-honeywell-green-boot-camp-interactive-workshop-san-diego
Celebrity judges, showbiz-inspired design challenges and an impressive exhibition of creativity await viewers of the returning HGTV Design Star. Premiering on Tuesday, May 29, at 9 p.m. ET/PT, the series’ seventh season highlights talented interior designers, stylists and artists as they compete to win their own HGTV show. David Bromstad, the network’s charismatic and original winner of the popular reality competition, is back for a second season as mentor—this time also assuming the host role. Each week, HGTV designers Genevieve Gorder and Vern Yip are joined by special guest judges including Kardashian mom Kris Jenner; entrepreneur and TV personality Daisy Fuentes; CSI: Crime Scene Investigation star and Emmy award-winning actress Marg Helgenberger; Entertainment Tonight host Mark Steines; and multi-platinum recording artist and home remodeling expert, DIY Network’s Vanilla Ice. The series also features appearances by other HGTV hosts, including Sabrina Soto (The High Low Project), John Colaneri and Anthony Carrino (Kitchen Cousins), and reigning HGTV Design Star, Meg Caswell (Great Rooms).
To view Multimedia News Release, go to http://www.multivu.com/players/English/53970-hgtv-design-star-2012/
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54944-everyday-health-trium-youtube-joy-bauer-dr-laura-berman-jillian-michaels
Countless women have said “Thank You Curél®” for relieving their dry skin. Now the Curél® Skincare team is giving people a whole new reason to say “Thanks”. This Thanksgiving, the experts behind Curél® Skincare are joining forces with lifestyle expert Katie Brown and Meals On Wheels Association of America to help care for friends, family, and those in need. From teaming up with Katie, to sharing smart holiday survival tips, Curél® Skincare is going beyond providing therapeutic skincare to supporting Meals On Wheels’ mission, which is to ensure that everyone has the comfort and care they deserve during the holidays. At a time when we all think about what we have to be thankful for, Curél® Skincare is giving everyone a reason to be thankful.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53289-katie-brown-teams-up-with-curel-skincare-support-meals-on-wheels
Vikes, Dance Fever, French Fries. The names might not be familiar to you, but chances are good your kids have heard of them. These are the street names for prescription drugs, and more and more teens are using them to get high.
Each year, nearly 2 million teens abuse prescription drugs. The new parent’s Prescription and Over-the-Counter Drug Guide from BeSmartBeWell.com and The Partnership at Drugfree.org breaks down the most commonly abused prescription and over-the-counter drugs in a simple-to-understand and interactive web page. Learn drugs’ “street” names, how kids are using them (inject, inhale, etc.), why they're dangerous and the warning signs of abuse.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50821/
Set to begin airing on Thursday, May 12, Mitsubishi Motors North America, Inc.’s, (MMNA) dynamic CUV duo of the popular Outlander Sport and Outlander — featuring the world’s most advanced All-Wheel Control (S-AWC) system — will follow up their remarkable five world record-setting achievements performed on a frozen Canadian lake with an even bolder, death-defying trek. To demonstrate the superior traction and maneuverability that Mitsubishi’s renowned all-wheel drive system has to offer, the Japanese auto manufacturer dispatched the pair of vehicles to the Southern Hemisphere to navigate what is considered to be the most hazardous stretch of road in the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49383/
