The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, announced today its new limited-time collection, “My Favorite Things,” just in time for the holiday gift-giving season. Inspired by the song “My Favorite Things,” this collection brings together a fun assortment of six new fragrances: Rain Drops On Roses, Bright Copper Kettles, Warm Woolen Mittens, Crisp Apple Strudel, Moon On Their Wings and Blue Satin Sashes to fill the season with a nostalgic sense of enchantment. “My Favorite Things” are available in large classic jar candles, small tumbler candles and a beautifully packaged storybook-like box that includes 12 Samplers® votive candles, two of each fragrance. This new collection is available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52096-yankee-candle-launches-limited-time-my-favorite-things-collection
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. Developed specifically for the European market, the new Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51356-honda-motor-europe/
In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/jcpenney/48219/
Texas Instruments Incorporated (TI) (NYSE: TXN) today announced delivery of a mobile-grade, battery-optimized Wi-Fi solution to the open source Linux community as part of the OpenLink™ project, focused on providing a wide range of wireless connectivity solutions for native Linux. Customers and developers targeting battery-powered Wi-Fi products can now use TI’s OpenLink drivers, gaining native kernel benefits such as tested technologies, faster time-to-market, and simplified re-integration when upgrading from one kernel version to the next. In addition to Wi-Fi, the OpenLink project includes native Linux solutions for Bluetooth® and FM technologies, and will expand to support other technologies such as ANT, Bluetooth Low Energy and ZigBee®. TI will also introduce additional low-power features to the kernel when possible. Visit www.openlink.org for source code, development projects, community support and more.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/texasinstruments/39163/
The holidays can often feel like a marathon of parties and preparation. Whether it’s family gatherings, hosting close friends for an intimate party, or providing for an office potluck, Bob Evans has the hot tip for families who are feeling the pressure of the holiday season. Starting today, the Bob Evans Farmhouse Feast will be available to order as a simple solution to any hectic holiday schedule.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bobevans/45437/
BlueMountain.com, an American Greetings Corporation (NYSE: AM) company, today introduced an exciting new way to send popular Amazon.com gift cards. The Web site, which introduced the opportunity to include the gift cards with e-cards last month, now offers e-card gift holders, an innovative format that delivers an even greater personal touch. The gift holders are free for both members and non-members to send with the purchase of an Amazon.com gift card, while at BlueMountain.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluemountain/45168/
Writer/Director/Raconteur/Podcaster/Sinner (to some) and proud Jersey boy Kevin Smith returns to EPIX, bringing his unusual multi-talents in a one-man show, Kevin Smith Burn in Hell. The original comedy event premieres February 11 on the EPIX premium network. Additionally, EPIX is reaching out to Kevin Smith fans everywhere with an on demand preview beginning February 3, offering subscribers and non-subscribers an early screening of the entire special. The preview can be viewed via participating affiliated television providers’ EPIX On Demand service and EPIX apps on Xbox 360 and Roku. It will also be available for streaming at EpixHD.com and the “TV Everywhere” portals of affiliated providers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52239-epix-hd-kevin-smith-burn-in-hell
Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas today announced FINAL FANTASY® XIII-2 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system is now available at retailers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54433-square-enix-inc-announces-final-fantasy-xiii-2-now-available-at-retailers
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
Today, Solta Medical, Inc. (Nasdaq: SLTM), the pioneer in fractional resurfacing and non-invasive skin tightening and a global market leader in aesthetic treatments, announced the arrival of its groundbreaking Liposonix technology in the United States and Canada. Using advanced high-intensity focused ultrasound (HIFU) technology, Liposonix is a non-surgical permanent fat reduction procedure that has been clinically shown to slim down the waistline by one pant or dress size without surgery or downtime. It is indicated for non-invasive waist circumference reduction for use on both the abdomen and love handles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54037-solta-liposonix-custom-contouring-waistline-fat-reduction
