Meredith Corporation, (NYSE:MDP; www.meredith.com) the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women, today announced that Natalie Morales, TODAY show News Anchor and Third-Hour Co-Host; Erica Hill, NBC News’ Anchor and National Correspondent; and Carolyn Manno, NBC Olympics Host, will host and run the 2016 MORE/SHAPE Women’s Half-Marathon and kick off one of the largest women’s-only half-marathons in the country.
The race, held by Meredith’s SHAPE magazine in conjunction with the New York Road Runners (NYRR), will take place on Sunday, April 17, and draw 10,000 female runners and walkers of all ages, from around the world, to New York’s Central Park.
Morales and Hill are returning for the second year, after hosting the 2015 MORE/SHAPE Women’s Half-Marathon and completing the race in an impressive 1:38:59 and 2:06:52, respectively.
To view the multimedia release go to:
http://www.multivu.com/players/English/7788252-more-shape-womens-half-marathon-hosts/
SC Johnson, the world's leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
In addition to educating consumers, SC Johnson is actively working with organizations around the world to donate and distribute product to those in need. In coordination with the U.S. Centers for Disease Control and Prevention (CDC) Foundation, SC Johnson supported the Zika Action Plan Summit held by the White House and the CDC on April 1, and also donated to the CDC's Zika Prevention Kits. Additional donations have been made to AmeriCares, the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.
For nearly 60 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the world's largest private, urban entomology research center. In their research, they help SC Johnson create products that consumers can trust and to provide them with the right product for their pest control needs. SC Johnson is the world's largest manufacturer of insect repellent and household insecticides, including OFF!®, Raid®, Autan® and Baygon®.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/
TruGreen, the nation’s leading professional lawn care company helping people live life outside, is expanding its expert service offerings with the launch of TruGreen Mosquito Defense to help homeowners combat mosquitoes and help protect their families.
As the weather gets warmer, these backyard invaders can prevent homeowners from reaping the benefits of living life outside. According to a recent online survey conducted by Harris Poll on behalf of TruGreen, among over 2,000 U.S. adults, 85 percent of Americans say that mosquitoes limit their or their family’s outdoor activities during the months they’re most active. The same survey also found that nearly two thirds of Americans (64 percent) are concerned about protecting themselves and their family from Zika or other mosquito-borne illnesses. Furthermore, 65 percent of Americans use bug spray on themselves/their family to combat mosquitoes outdoors at home and though it’s the top response for preventative measures, still only half (51 percent) say it is most effective at preventing mosquitoes from biting outdoors at home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8090051-trugreen-mosquito-defense-lawn-yard-care/
As Child Passenger Safety Week wraps up, the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is launching a new Car Seat Finder Tool, adding the ability to look up car seat recalls on its mobile app, and reminding parents and caregivers to register their child's car seat through its new campaign – “Don't Delay. Register Your Car Seat Today.” Every 34 seconds, a child under the age of 13 is involved in a crash and more than a third of children killed in crashes were not in car seats or wearing seat belts. NHTSA's new Car Seat Finder Tool is aimed at helping parents select the right car seat or booster seat for their child, while the campaign reminds everyone of the importance of registering car seats to receive important safety recall notifications.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310151-ad-council-nhtsa-child-passenger-safety-2014/
Portland, Oregon has the best preterm birth rate of the top 100 cities with the most births nationwide, while Shreveport, Louisiana has the worst, according to the 2015 March of Dimes Premature Birth Report Card, which for the first time graded cities and counties around the nation and revealed persistent racial, ethnic and geographic disparities within states.
The U.S. preterm birth rate ranks among the worst of high-resource countries, the March of Dimes says. Worldwide, 15 million babies are born preterm, and nearly one million die due to early birth or its complications. Babies who survive an early birth often face serious and lifelong health problems, including breathing problems, jaundice, vision loss, cerebral palsy and intellectual delays.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7653351-march-of-dimes-premature-birth-report/
Kichler®, a leader in innovative lighting and ceiling fans, loves the “living” that happens outside. In fact, recent studies reveal that more than 70 percent of U.S. households have outdoor living spaces and 71 percent of those homeowners would like to enhance these areas, noting their top priority is to make it more relaxing. Whether enjoying a quiet evening or hosting a dinner party, Kichler offers an assortment of decorative collections to update, personalize and make the most of your outdoors. With visually impressive and intricately designed wall lanterns, outdoor-rated ceiling fans, landscape lighting, deck lighting and more, you’ll find everything your outdoor setting needs.
When planning for outdoor lighting, finish durability and product functionality are equally as important as design. Kichler’s outdoor solutions are engineered specifically for wet and damp locations. If you live on the coast with consistent salt spray, in the arid, sun drenched southwest or in the wide temperature and weather variances experienced in the northern states, long-lasting and durable finishes are vital. Select Kichler collections feature the Climates™ material to withstand the harsh elements – salt air, intense heat and cold or constant ultraviolet (UV) exposure.
To view the multimedia release go to:
https://www.multivu.com/players/English/8330456-kichler-lighting-solutions/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren’t taking the specific actions needed to reduce their risk of foodborne illness. In an effort to help protect Americans from foodborne illness during the Thanksgiving season and throughout the year, the Ad Council is partnering with the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service to launch new public service advertisements (PSAs) on behalf of their national Food Safe Families campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7383451-usda-ad-council-launch-psas-help-families-protect-from-foodborne-illness-this-thanksgiving/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Bonefish Grill is turning National Martini Day into a month-long celebration in June. While the official day dedicated to America’s favorite cocktail is June 19th, the fresh fish experts are offering guests a flavorful array of hand-crafted martinis priced at $5 every Monday for the entire month.
Bonefish Grill martinis are already a favorite on the restaurant’s extensive bar menu – perfectly complementing their wood-grilled fresh fish and seasonal seafood offerings. In fact, the mighty martini is on-the-rise nationwide. A report published by the U.S. Beverage Alcohol Forum found that vodka – a main ingredient in martinis – accounts for over a third of all spirits consumed in the country, and that number continues to grow.
To view the multimedia release go to:
http://www.multivu.com/players/English/7848751-bonefish-grill-national-martini-month/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
The national preterm birth rate fell to 11.4 percent in 2013 – the lowest in 17 years -- meeting the federal Healthy People 2020 goal seven years early. Despite this progress, the U.S. still received a “C” on the 7th annual March of Dimes Premature Birth Report Card because it fell short of the more-challenging 9.6 percent target set by the March of Dimes, the group said today.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
The egg has been associated with festivals celebrating spring for many centuries. Decorating eggs for Easter is a tradition that dates back to the 13th century or earlier. Eggs were formerly a forbidden food during the Lenten season, and there are rituals in many countries involving painting and decorating them to mark the end of the period of penance and fasting, and then eating them as a celebration of Easter.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54146-u-s-fda-playing-it-safe-with-eggs-food-safety-tips
