Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, today announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to consumers around the world.
The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are launched under the title of the “Last Great Malts,” each with a compelling story and character.
For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now, at last, whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762539-Last-Great-Malts-Scotch-Whisky/
Brace yourself for a mealtime you won’t forget! Dogs across America are licking their chops over the Mix Mania campaign from Mars Petcare, which encourages dog owners to MIX IN wet food with dry kibble and LOOK OUT for a full-on freak out from their furry friends. Actress, musician and animal lover, Kristin Chenoweth, has joined the Mix Mania madness, lending her voice to hilarious videos showing frenzied freak outs and mealtime craziness.
Consumers can join the fun by visiting MixMania.dog where they’ll find lip-smackingly delicious recipes, PAWsome content and a unique remix station where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.
The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829651-mars-petcare-mix-mania/
Marc Jacobs Beauty announces the unveiling of www.marcjacobsbeauty.com, the brand’s e-commerce website designed to offer an immersive experience into the world of Marc Jacobs Beauty. Featuring over 150 products in the Marc Jacobs Beauty collection, the dot-com beauty destination also provides exclusive access to limited edition product offerings.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7226351-sephora-marc-jacobs-beauty-launches-e-commerce-website
Tyre care can be incorporated into other regular activities such as cleaning your car and filling it with petrol. That way it doesn’t feel like an extra task. You’ll maintain the quality of tyres and extend their life. The two key areas to attend to regularly are cleaning and tyre pressure. Washing your tyres with soapy water and a soft brush or sponge will keep tyres looking good. It also helps prevent cracks and other damage to the sidewall rubber. Do this whenever you wash your car. It is ideal to check tyre pressure when the tyres are cold. Do this at least once a month but more often if possible. Use a trusted gauge. The recommended tyre pressure for your tyres can be found on the tyres themselves or on the tyre placard, usually located on the body of the car, inside the driver’s door. If you’re unsure about checking tyre pressure, have a professional do it for you and show you how. Driving a car with tyres deflated or over inflated can cause long term damage to wheel alignment. For more detail you can check to our website www.tyrepower.com.au/
With the holiday shopping season right around the corner, Playmates Toys, the company behind the Teenage Mutant Ninjas Turtles toy line for over 25 years, is proud to announce that it has received numerous accolades from esteemed toy and parenting industry experts and retailers. In addition to the individual product awards, the Teenage Mutant Ninja Turtles brand was identified as one that is hot by TTPM, the leading online resource for all things play.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101159-playmates-toys-teenage-mutant-ninja-turtles-top-honors-this-holiday/
Nancy Lieberman, basketball hall of famer, coach and mom, has teamed up with Sanofi’s consumer healthcare division Chattem Inc. to introduce a new, more effective player on the over-the-counter (OTC) allergy medication roster, Nasacort Allergy 24HR Nasal Spray. Now available in stores nationwide, Nasacort Allergy 24HR is different than other currently available OTC allergy medications. It puts the “Full ‘Cort Press” on the full range of nasal allergy symptoms for 24 hours with a once daily dose. Nasacort Allergy 24HR is the first and only medicine in its class to be available at full prescription strength without the need for a prescription.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7122351-basketball-hall-of-famer-nancy-lieberman-nasacort-allergy-24hr
ILEX Consumer Products Group, a Baltimore-based company which owns and manages health and beauty as well as over the counter (OTC) drug brands, launched di-gel, a new antacid/anti-gas brand, just in time for all the overindulging and stress of the holidays.
The new digestive aid, which is being promoted with integrated TV and digital advertising, grassroots and public relations, launched with the brand tagline
WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information, today released Marijuana on Main Street, a special report that provides an in-depth look at the debate over medical marijuana. As numerous states consider bills to legalize medical marijuana, WebMD surveyed nearly 3,000 consumers and Medscape surveyed more than 1,500 doctors about their attitudes regarding legalization, marijuana as a potential treatment option, and the perceived risks and benefits of its use to help shed light on this evolving issue.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7040258-webmd-medscape-medical-marijuana-report
It may seem a little premature to be thinking about Christmas, but with temperatures beginning to drop, our thoughts turn towards the festive season. For many, these contemplations include charitable acts like offering to help serve Christmas dinner to homeless men and women or supporting an initiative which gives rough sleepers a roof over their heads throughout the Christmas period.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62437-crash-no-christmas-card-appeal-2013
