Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
MailMag today announces the launch of its free app, transforming email into a highly intuitive, efficient and visually pleasing way to connect and communicate. MailMag's easy–to–use magazine–like interface enables anyone who uses email on Apple mobile devices, including an iPhone or iPad, to navigate their inbox quickly and easily. MaiMag's disruptive email app with a focus on design debuted and is featured on Apple App Stores globally and is available for free today: https://itunes.apple.com/us/app/mailmag/id903391858?mt=8
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7205651-mailmag-free-mobile-email-app-ipad-iphone-apple-store/
Carlsberg is celebrating its unique history with the re-launch of six of their its vintage labels, each telling a story of how the Danish beer company has been a first-mover in everything from long beards to international shipping.
From the creators of the pH scale and the first pure brewer’s yeast, the company that donates significant proportions of its earnings to support science, art and culture through the Carlsberg Foundation, and the company for whom phrases like “Open-Source” and “Corporate Social Responsibility” were part of the vocabulary centuries ago…
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7526351-carlsberg-worlds-best-labels/
2017 Renault Zoe
Renault has introduced a new Z.E. 40 battery for ZOE. At the same, ZOE owners can benefit from a range of new connected services and equipment upgrades. Order books for the new ZOE line-up are open. The new ZOEs fitted with the new Z.E. 40 battery are made at Renault's Flins plant in France and will be available for delivery before the end of 2016.
Double the range for even longer journeys
As the pioneer of all-electric mobility and Europe's number one seller of electric vehicles, Renault has stepped up its innovation programme and the deployment of its Zero Emissions strategy.
Fitted with the new Z.E. 40 battery, the Renault ZOE now delivers a record NEDC driving range of 400km, which is twice the distance delivered by the model at the time of its original launch.
The new Z.E. 40 battery has a real-world range of 300 kilometres in urban or suburban areas, for example.
The range permitted today by the ZOE is the longest of any mainstream all-electric vehicle and motorists can take advantage of this step forward now.
The ZOE is the best-selling electric vehicle in Europe and provides a real alternative to internal combustion-engine cars, since average daily commuting distances are well within the ZOE's capabilities.
The new battery removes the final psychological barrier that stands in the way of buying an electric car since ZOE users can now travel further and enjoy a wider variety of driving situations without worry about charging. This makes weekend trips a real possibility.
The Z.E. 40 battery's charging rate is similar to that of the standard battery, so 'topping up' doesn't take long at all. For example, just 30 minutes are required on average to charge the battery for an extra 80 kilometres of driving range when plugged into one of the many public charging points in operation in Europe. The ZOE continues to be equipped with the Quick Charge function to take full advantage of the maximum capacity of fast charging points located predominantly along motorway corridors.
An innovation that doubles battery capacity with no increase in size
The ZOE's new Z.E. 40 battery boasts 41kWh of useful energy, equivalent to almost double the storage capacity of the ZOE's standard battery (22kWh of useful energy).
Developed in close partnership with LG Chem, the battery uses high-energy density lithium-ion technology.
Renault and LG engineers have succeeded in increasing storage capacity without making the battery any bigger or a lot heavier. It was optimised by working on the chemistry of the cells in order to increase their energy density, rather than stacking additional battery modules, a commonly used technique.
This major new technology has been developed while ensuring the battery's reliability or safety.
The battery's large storage capacity ensures longer range for the ZOE thanks to the meticulous work that went into integrating the battery in the vehicle. The electronic management system of the battery optimises the ZOE's energy use on the move, while the new air circulation system maintains the temperature of the ZOE's battery at a constant level, making the car economical to run in very hot or very cold weather.
Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce the launch of its dual-gender ZERØGRAND All-Day Trainer which combines the styling you expect from a dress shoe and the performance you deserve from an athletic trainer.
For Spring 2019, Cole Haan continues to push boundaries by introducing their first shoe designed to seamlessly transition from work to workout, and everything in between. The ZERØGRAND All-Day Trainer was created to ensure durability and endurance during workouts, proving the shoe’s ability to stabilize the foot and provide adequate cushioning throughout your whole day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8452251-cole-haan-zerogrand-all-day-trainer-launch/
Hundreds of Lowe’s Heroes employee volunteers teamed up with local Habitat for Humanity affiliates Friday to build homes in 10 cities across America and kick off “Hammers for Habitat,” a nationwide volunteer drive to mobilize 100,000 new volunteers to raise a hammer for Habitat this year.
From Seattle to Atlanta, volunteers framed homes in Lowe’s store parking lots and left several standing through the weekend to raise awareness of the need for volunteers to help Habitat reach its goal of serving one million people annually by 2018. In New York, volunteers from eight Lowe’s stores partnered with Habitat for Humanity in Monmouth County to raise the walls of a new home in the middle of Times Square.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152151-lowes-habitat-for-humanity-build-homes-to-launch-hammers-for-habitat
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Kelley Blue Book’s VP and Editorial Director, Jack Nerad introduces the Mercedes Maybach S-Class, Honda’s Newest Crossover the HR-V, Scion’s iM Concept, and Nissan’s "Self-Cleaning" electric Leaf.
2016 Mercedes-Maybach S600
With the world premiere in Guangzhou and the presentation in Los Angeles, the new Mercedes-Maybach S-Class was unveiled almost simultaneously in its two key markets of China and the USA. The US will launch with the Mercedes- Maybach S600 in April 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7384551-los-angeles-auto-show-laas-2015/
MAMMA MIA! You can’t say it without an exclamation point and you can’t say it without smiling. Two simple words of this famous Italian expression sum up a world of emotion, from celebration to exasperation. It’s bold, it’s fun and it captures a life filled with character, and now there’s a wine to match. Available nationwide this summer, Mamma Mia introduces Mamma Mia Red Blend and Mamma Mia White Blend, wines to share around crowded tables filled with family, friends, laughter and—and of course, delicious food.
Mamma Mia wines boast Italian roots, Vino d’Italia, so all of the fruit for the wines is sourced from Italian vineyards. The wines are made and bottled in Puglia, Italy, located in the heel of Italy’s boot, by Winemaker Davide Sarcinella who has been making Italian wines since 2000. Creating exceptional wines from both international and local varietals, these wines are characterized by Sarcinella’s vast and unparalleled experiences throughout Chianti and Puglia. In Mamma Mia wines, he strives to make intense, but never too heavy, silky reds and excitingly fresh whites that express the individual personality of the fruit from which they are created.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409458-mamma-mia-wines-u-s-launch/
Yesterday, Guinness World Records announced that the bottle of Gautier 1762 was the oldest cognac sold at a public auction. This 250-year-old drink was purchased in 2014 by Wealth Solutions, a Polish company specialized in rare spirits and collectibles, at an auction of old and rare beverages organized by Bonhams Fine Art Auctioneers & Valuers in NYC. It remained part of the company’s collection of old liquors until October 2015, when the management board made the decision to create a watch with a drop of this antique spirit, and opened the bottle. The uncorking ceremony was organized in Bristol Hotel in Warsaw and formed part of an event to mark the start of cooperation between Wealth Solutions and Armin Strom, a Swiss Watch Manufacturer.
Thanks to this cooperation, the Cognac Watch was made – the first Swiss mechanical watch with a drop of alcohol. The timepiece and the capsule for this unique beverage were designed by Claude Greisler, Armin Strom’s chief horologist. This independent Swiss manufacturer also accepted the mission to produce this unusual watch. The exclusive limited edition for Wealth Solutions consisted of just 40 timepieces produced in stainless steel, 18k rose gold and titanium cases. All of them were sold by Wealth Solutions in an exclusive presale before the official launch of the product. The international premiere of the Cognac Watch took place on 20th March 2016, during the Baselworld show. Yesterday, at the Polish premiere in Warsaw, Wealth Solutions announced the decision of Guinness World Records.
Having met with huge success, Wealth Solutions has decided to continue production of the Spirit Watches line. The next limited edition will be the Rum Watch – a Swiss timepiece with a drop of Harewood rum from 1780. International subscription for this unique watch opened on 26th April on the website: http://en.wealth.pl/promotion/spirit-watches
To view the multimedia release go to:
http://www.multivu.com/players/uk/7817651-cognac-gautier-1762-guinness-world-records/
PIMA by Algodon is our ultra premium icon wine that will debut at an exclusive launch event, hosted by Algodon Mansion on November 15, for press and wine industry insiders and distributors.
