The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
Do you know a professional truck driver who has performed a heroic deed while on the road? The Goodyear Tire & Rubber Company wants to hear the story!
Goodyear is now accepting nominations for its 2012 North America Highway Hero Award through Jan. 31, 2013 at www.goodyeartrucktires.com. The prestigious award honors truck drivers who put themselves in harm’s way to help other people. The winner will receive a $5,000 cash award, a custom Goodyear Highway Hero ring, and other prizes. The person who nominates the winning Highway Hero will receive a $1,000 cash award.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57857-goodyear-accepting-nominations-for-30th-highway-hero-award
The National Insurance Crime Bureau (NICB) today warned drivers in the Las Vegas area to be on the lookout for criminals targeting trucks in a deliberate attempt to cause an accident for the purpose of collecting insurance money.
As many as 100 suspected staged accidents along the I-15 corridor through the metropolitan Las Vegas area have been reported to NICB in the past 12-18 months and as many as 25 of those accidents targeted big rig trucks. The NICB is working closely with its member companies, the Nevada Insurance Council, the Nevada Highway Patrol, and the Nevada Attorney General’s Office to track down the organizers behind these schemes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53844-nicb-staged-accidents-targeting-big-rig-trucks-could-turn-deadly
Today, the all-new MICHELIN® Pilot® Sport A/S 3 tire hits the market in time for the summer driving season. The latest tire in the Michelin ultra-high performance portfolio uses a unique tread design and additional innovative Michelin technologies to provide very high levels of both dry and wet grip for enhanced confidence and control in a variety of weather conditions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62285-michelin-pilot-sport-a-s-3-tire-now-available-2013
Just in time for Earth Day, eco-friendly drivers in the market for a new car can see which models the experts recommend in the list of 10 Best Green Cars of 2013 by the editors of Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
In recent years, Green Cars really have gone mainstream. Several of the best-selling cars in the country are now being offered in hybrid, diesel or even pure electric form, giving buyers the ability to drive the car they want with the powertrain they prefer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60816-kelley-blue-book-kbb-com-names-10-best-green-cars-of-2013
The production version of the new three-row, six/seven-passenger Santa Fe makes its world debut today at the 2012 Los Angeles Auto Show, joining the two-row, five-passenger Santa Fe Sport which has been on sale since August. The all-new Santa Fe delivers Hyundai’s recipe of bold design, high-output powertrains with Gasoline Direct Injection (GDI) and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort. Pricing will be announced closer to the on-sale date early next year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59332-hyundai-2013-six-seven-passenger-santa-fe-2012-los-angeles-auto-show
Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road. The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them including stop signs and pedestrians. This is the most comprehensive study of its kind to look at the mental distraction of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60391-aaa-research-voice-activated-in-car-tech-undermines-driver-attention
Finding yourself stranded in your car due to treacherous conditions like snow, ice, poor visibility and slick roads only to discover you have junk in the trunk, rather than the necessary roadside emergency supplies, can place you and your family in jeopardy.
According to a new survey by State Farm® and KRC Research, more than 60 percent of drivers had some sort of “junk” (non-emergency supplies) in their trunk ranging from extra clothes and shoes to used food or drink containers. While 99 percent of drivers had at least one emergency supply in their vehicle, such as spare tire or jumper cables, a mere nine percent carried all the essential emergency roadside supplies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56805-state-farm-survey-few-drivers-keep-emergency-supplies-in-vehicle
A new generation of drivers can now experience the performance of RoadHandlerTM tires. Sears Auto Center announces the return of RoadHandler – a long-lasting, premium tire backed by a best-in-class 100,000 mile warranty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60172-sears-auto-center-brings-back-roadhandler-tires
Today at the North American International Auto Show, Michelin introduced the MICHELIN® Premier® A/S tire with revolutionary new EverGrip™ technology, which provides drivers with exceptional levels of safety even as their tires wear down. Even when worn, the MICHELIN Premier A/S with EverGrip™ technology stops shorter on wet roads than the leading competitors’ brand new tires.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65143-michelin-sets-standard-automotive-safety-michelin-evergrip-premier-tire
Just in time for the busiest travel season of the year, State Farm has released its annual research report on distracted driving, with troubling results. Though texting while driving remains a concern on the nation’s highways, people are also webbing while driving with increasing frequency. These behaviors may pose equal or greater concerns in the effort to reduce distracted driving.
The July 2012 survey of nearly 1000 motorists shines a light on a growing safety concern: people accessing the internet while driving. Four years of data show a significant increase in the use of mobile web services while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56793-state-farm-fourth-annual-survey-shows-significant-use-mobile-web-vehicle
