Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
Based on its recent analysis of the medical imaging market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North American Frost & Sullivan Award for New Product Innovation. Siemens Healthcare’s innovative Biograph mMR is the first scanner capable of simultaneously acquiring whole-body positron emission tomography (PET) and magnetic resonance imaging (MRI) data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51015/
Qualcomm Incorporated (NASDAQ: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced that it will showcase some of the latest innovations and ideas that are enabling access, control and interaction with the digital world during the GSMA Mobile World Congress 2011 (Booth 8B53, Hall 8), Feb. 14-17 in Barcelona. The Company’s demonstrations will feature next-generation mobile technologies and services designed to drive today’s and the future’s most advanced mobile devices and experiences. Highlights of the exhibit include LTE Advanced, HSPA+ Advanced, augmented reality, devices based on the Snapdragon™ mobile computing platform, WiPower™ and the Internet of Everything Module (IEM) design for enabling the “Internet of Everything.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/qualcomm/48665/
The new Hotels at Per Diem website links U.S. government travelers with hotels offering rates at or below the U.S federal per diem allowance for their location. Its simplified interface is now easier to navigate and allows government and military staff to quickly locate and book hotels based on their requirements. Government travelers can search among top hotels by location or keyword and filter results by amenities, star ratings or other criteria. Hotel photos, descriptions and FEMA numbers assist visitors who are planning their accommodations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53257-ubm-aviation-announces-new-hotels-at-per-diem-website
A recent international hair research which studied various hair types across the world has found that Indian hair oiled with Parachute Advansed Hair Oil is significantly superior when compared to other hair types. Indian hair oiled with Parachute Advansed Hair Oil was found to be stronger, thicker, longer, softer and less damaged when compared to other hair types, making it the World’s Best Hair.#
Deepika Padukone, who was part of the brand back in 2007, is back to the Parachute Advansed family as the face of the World’s Best Hair campaign. To celebrate the title, Deepika was seen at a recent event, passing on the World’s Best Hair Sash to all other Parachute Advansed users who have great, gorgeous hair.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56549-parachute-advansed-hair-oil
# Based on the study conducted in April 2012. Compared to non-oiled hair. Results may vary from individual to individual depending on their health and food habits. Refers to Indian hair oiled with Parachute Advansed
A sluggish economy coupled with weak demand has kept the 2011 PNC Christmas Price Index® (PNC CPI) to a moderate gain of 3.5 percent in the whimsical economic analysis by PNC Wealth Management based on the gifts in the holiday classic, “The Twelve Days of Christmas.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/42895-pnc-christmas-price-index
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
In an effort to educate teens about how to be smart about what they post and share online, the Ad Council announced the creation of a new collaborative initiative, the Internet Safety Coalition, developed to provide research-based messages to teens and their parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47051/
Year after year, there are many people who do not come out of the woods alive. And if they happen to make it out alive, they will have a story to tell. Some run, but not fast enough. Some hide, but not good enough. Grace (Lisa Johnston) and her boyfriend Rodney (Chad Waites) are destined to fall under the Booby Trapper’s blade, but rogue cop Mike Hawk (Robert Collins) is patrolling these woods as well – seeking out the reason behind these brutal slaughters. The closer the Mike Hawk gets to catching the person responsible for these serial killings, the closer he gets to un-covering his own mysterious past.
Directed by Richard Stephenson, this film looks super low budget, super gritty, and super fun. You can call Stephenson grew up on slasher movies like the rest of us and is putting his love for the genre to work. While a little cheesy in spots, and a little too many day-time shots, based on the trailer below I\\\'d say this one is one to watch out for.
Sleek, innovative and exceptionally efficient: the Saab PhoeniX concept car showcases design features and technologies which will shape the next generation of cars from Saab.
Based on new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces ‘aeromotional’ design: a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab’s first car, the iconic Ursaab.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/saab/49582/
