Volvo Cars, the premium carmaker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.
Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.
Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.
“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7923351-volvo-reveals-new-v90-cross-country/
Jewelry Television (JTV) will kick off a 96-hour Black Friday shopping event at 12:00 a.m. EST on November 27. JTV's international buying power enables them to offer gift options at every price point, including a variety of exquisite jewelry and rare gems from around the world.
The 96 Hour Black Friday sale kicks off a series of shopping events spanning the entire holiday season and highlighting discounts on select jewelry and gemstone collections, holiday gifts, watches, Jewel School products, and more.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7372631-jewelry-television/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Sephora, the leader in global beauty retail, has launched Sephora Virtual Artist, a revolutionary new addition to the Sephora to Go mobile application that allows users to instantly try on thousands of lip colors, anywhere at any time. Available today for download on the Sephora to Go App on iTunes.com, it is the latest in a series of digital innovations pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location. Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lipglosses available at SEPHORA, each individually color matched by hand by Sephora experts to ensure a true representation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749651-sephora-virtual-artist-to-go-app/
The Goodyear Tire & Rubber Company today announced NASCAR star Dale Earnhardt Jr., 26-time NASCAR winner, will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads.
“We’ve already had a relationship due to the confidence that I have in Goodyear tires on the track with the 88 car and on the street with my own personal car,” said Earnhardt Jr. “There’s a huge trust factor that we’ve had for a really long time, so this feels like a continuation of something that has been going on for a while.”
Earnhardt Jr., NASCAR’s most popular driver 13 years running and one of America’s favorite athletes, has accomplished his significant racing achievements on Goodyear tires including his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.
To view the multimedia release go to:
http://www.multivu.com/players/English/74044510-goodyear-dale-earnhardt-jr/
To celebrate today’s digital release of Star Wars: The Force Awakens, two Jedi performers ascended to new heights to engage in an epic lightsaber challenge on the 152nd floor of the iconic Burj Khalifa in Dubai City – the world’s tallest building. Star Wars: The Force Awakens is available to download from iTunes and broadcaster OSN.
Captured on video by an aerial film crew, the two Jedi performers practised a series of complex lightsaber battle moves at a height of over 550m above sea level, while the sun set over Dubai.
The record-breaking release of Star Wars: The Force Awakens in December 2015 achieved the highest grossing global opening weekend of all time ($528.967M), surpassing $1B in a record 12 days and became the top grossing film of all time in the US, surpassing the $760.5M lifetime gross of Avatar in a record-shattering 20 days of release.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740151-jedi-burj-khalifa-force-awakens-box-record/
http://www.prenataldancewithmenina.com PRENATAL DANCE™ is the first prenatal dance workout of its kind created by professional dancer/instructor/choreographer Menina Fortunato. This comprehensive full body dance workout includes a complete warm-up with toning exercises and stretches focusing on arms, core, hips, butt and legs. The workout progresses into as a series of no impact sassy dance combinations, followed by a relaxing cool down that will help connect with the growing spirit inside the belly. PRENATAL DANCE™ will improve balance, flexibility, coordination, cardio and strength as well as increase confidence and promote relaxation that will better prepare each woman for a healthy pregnancy and birth. Menina is dedicated to show every mother-to-be how to embrace their curves, stay fit, and feel sexy through PRENATAL DANCE™.
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and at select wine & spirits retailers nationwide.
Known for using the visual language of contemporary symbology, the New York-based McGinness is credited with elevating the status of the icon to fine art. His works have been exhibited in museums around the world.
The new Hennessy V.S Limited Edition is the fifth in a series that has included critically acclaimed artists, KAWS, Futura, Os Gemêos and Shepard Fairey, the collaboration with McGinness is a perfect embodiment of Hennessy’s 250 years of dedication to the art of blending. McGinness acknowledges the strong similarities between his artistic approach and the creation of Hennessy Cognac: “My process of combining elements and compounds to form mixtures parallels Hennessy’s artful blending of eaux-de-vie to create Cognac. The shared approach to our crafts is part science and part art.”
To view the multimedia release please visit:
http://www.multivu.com/players/English/7582851-hennessy-ryan-mcginness-limited-edition/
Barrister, peer and Vice-President of the Patients Association Baroness Helena Kennedy has joined a panel of internationally recognised experts for the 3rd Astellas Innovation Debate: i-Genes – What the DNA and Data Revolutions mean for our Health, taking place on Thursday 29th January 2015 at the Royal Institution of Great Britain.
Organised and funded by Astellas, a progressive pharmaceutical company that explores the frontiers of scientific discovery to translate new knowledge into innovative, reliable medicines, the Astellas Innovation Debates are a series of annual events that bring together some of the world’s most progressive thinkers to discuss the role of innovation in solving some of the greatest challenges of our time.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7424051-helena-kennedy-astellas-debate/
Saquon Barkley has been running for big yards on the field this season, and now off the field the New York Giants rookie is running on Dunkin’. Dunkin’, the official coffee of the New York Giants, today announced a new partnership with running back Saquon Barkley. As part of a one-year promotional campaign, Barkley will now be featured in a series of Dunkin’ advertisements and promotions throughout the New York Metro Area.*
An instant fan favorite, Barkley will appear in a variety of Dunkin’ advertising, social media and live events beginning during the current NFL season. Kicking off with a series of video spots supporting Dunkin’s entirely new espresso experience, Barkley will promote various Dunkin’ food and beverages that keep Giants fans running all day long, such as the brand’s signature coffee & espresso beverages, baked goods and limited-time offer breakfast sandwiches.
To view the multimedia release go to:
https://www.multivu.com/players/English/8454451-dunkin-new-york-giants-running-back-saquon-barkley/
