One era ends and another begins as Zlatan Ibrahimović says goodbye to Swedish national football team in new Volvo V90 film.
After fifteen years representing Sweden in the national football team, team captain Zlatan Ibrahimović thanked his large fan base and revealed that this was his last match in the yellow jersey. Volvo Cars’ new film captures this moment and Zlatan’s journey back to Sweden.
In the film, Zlatan and his family take an emotional road trip in the new Volvo V90, retracing the highs and lows of his career and ending back where it began in the tough Malmö neighbourhood of Rosengård.
“Making this film was of course emotional, but the time has come for me to hang up my shirt and hand over to the next generation. For me it is all about looking forward, not back. A new journey is starting – both for me and for Volvo.” said Zlatan Ibrahimović.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7867251-zlatan-ibrahimovic-swedish-team-volvo-v90/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
In celebration of National Reading Month, CITGO Petroleum Corporation, along with its mobile literacy partner, Bess the Book Bus, is kicking off its second annual literacy campaign to share the excitement of reading with thousands of children in more than 100 schools and Children’s Hospitals across the United States. From Feb. 26 to March 9, CITGO representatives, Miss America 2017-2018 State Titleholders and Bess the Book Bus will deliver brand new, free books to schools in 19 states, while special read-alouds for children will focus on the joy and importance of reading every day.
Founded in 2002 by Jennifer Frances, whose grandmother Bess O'Keefe fueled a love of reading from a young age, Bess the Book Bus aims to bring that same love of reading to children everywhere. Since inception, and with support from sponsors like CITGO, Bess the Book Bus travels nationwide and has visited 48 states, reaching more than 300,000 children in underserved communities and donating more than 650,000 books.
To view the multimedia release go to:
https://www.multivu.com/players/English/8281251-citgo-literacy-campaign-national-reading-month-fueling-good/
Volvo Cars, the premium car maker, and luxury hotel curator Tablet Hotels are launching a Get Away Lodge in Northern Sweden; a peaceful retreat for people wanting to reconnect with their passions in life.
Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Åre in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8034851-volvo-cars-tablet-hotels-get-away-lodge/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Pilot Corporation of America (Pilot Pen) is encouraging parents and students to help erase bullying this school year through their ‘Erase Bullying for Good’ campaign. This campaign was developed in partnership with STOMP Out Bullying, the leading bullying prevention organization in the U.S. The ‘Erase Bullying for Good’ campaign is funded with proceeds from sales of Pilot’s FriXion Clicker erasable gel ink pen, a revolutionary kind of erasable pen that enables students to enjoy mistake-free writing. A total of $125,000 will be donated to STOMP Out Bullying for the educational and support programs they offer parents, students and educators designed to transform and prevent negative bullying behaviors in U.S. schools.
Bullying has become a real problem in U.S. schools and Pilot Pen wanted to help be part of the solution. “There are a lot of parents that work at Pilot, and we are well aware of the challenges facing kids today. We wanted to help address the issue of bullying at a national level by supporting STOMP Out Bullying. They are the ideal resource & partner, with their educational programs and confidential help chat line for teens,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7564451-pilot-pen-erase-bullying/
The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards’ golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
Patients and scientists from across the country are featured in the latest “From Hope to Cures” ad campaign launched today by the Pharmaceutical Research and Manufacturers of America (PhRMA), which represents the country’s leading biopharmaceutical researchers and biotechnology companies.
This continuation of PhRMA’s “From Hope to Cures” campaign, first launched in January 2014, highlights the value biopharmaceutical innovation provides to patients, society and the economy. The latest ad campaign, featuring print, radio and digital advertising, highlights the stories of patients who benefit from the medicines developed by biopharmaceutical companies and the scientists who work every day to develop life-saving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350552-phrma-from-hope-to-cures/
