MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America's open roads, stopping in 14 cities over 15 days with thousands of MINIs. Along the way, the group will rally to #DefyHunger with charity partner Feeding America.
“Big things happen when the MINI community comes together, and this year is no different,” said Tom Noble, Department Head, MINI Brand Communications. “MINI TAKES THE STATES is the ultimate road trip and we're as excited for the adventure as we are for our cause. The fight against hunger has many faces, it's not always a lack of food but rather a lack of the right resources to avoid waste, maximize efficiencies and get the food where it's needed most. Through our Feeding America partnership, we hope to raise money and awareness as we motor with purpose across America.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7861251-mini-takes-the-states/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
https://youtu.be/dHE5O2GlGN8 British Telecom company TalkTalk’s October 2015 data breach was only one of many hitting consumers and the corporate world recently – Ashley Madison and Sony come to mind – but the lessons apply to every company, big and small. Here are three takeaways from the TalkTalk data breach – and the three big losses that affect any business after a cyber attack.
In this year’s big game, Esurance is passing its savings on and giving away over $1 million in its Esurance Pass It On Sweepstakes. Beginning today, people can simply Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes for chances to win. And for the first time ever, Esurance will select multiple prize winners each quarter who could win money in real time during the big game.
There will be more surprises in store along the way, so people should keep a close eye on the Esurance Twitter channel as details are revealed.
“The Esurance Pass It On Sweepstakes allows us to engage with people before and throughout the game, while also sharing information about who we are in a fun, memorable way,” said Nancy Abraham, Vice President of Integrated Marketing Communications at Esurance. “We want people to become more aware of and familiar with Esurance, so with every Retweet they’ll learn something different.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750151-esurance-pass-it-on-sweepstakes/
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Today, 99 Cents Only Stores celebrates their latest feat of becoming the GUINNESS WORLD RECORDS title holder for the Largest packaged product number. In a fast-moving production that took less than 24 hours, 100 people and over 12,000 products on the field of the Rose Bowl Stadium in Pasadena, Calif., the retailer created a gigantic 18,200 square foot “99” display in celebration of their inaugural #99Day customer appreciation event. As the sun rose above the world-famous stadium in the most picturesque scene, a GUINNESS WORLD RECORDS adjudicator verified the GUINNESS WORLD RECORDS title and presented the 99 Cents Only Stores with the official certification for the Largest packaged product number.
“We wanted to showcase the types of brand names, fresh produce, and seasonal products available at the 99 in a big way - and what bigger way is there than setting a GUINNESS WORLD RECORDS title,” said Jack Sinclair, CEO of 99 Cents Only Stores. “Everyone deserves extreme value and we're thrilled to be part of this unique occasion, giving back to the community, and celebrating our customers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391651-99-cents-only-stores-99day/
Step right up to witness the greatest “big top” celebration the world has ever seen. The 14th Annual Avon Heritage Duck Tape® Festival sets up Father’s Day weekend – Friday, June 16 through Sunday, June 18, 2017 – with a theme to entertain men, women and children of all ages. That’s right, folks, the Duck Tape® “circus” is coming to town!
Available in hundreds of colors, designs and licenses, America’s favorite fix-all is ready for the spotlight. Head out to Veterans Memorial Park in Avon, Ohio to be amazed, amused and astonished by a most-incredible Duck Tape® “Circus Spectacular”: from a circus-themed parade featuring floats made with Duck Tape®, larger-than-life Duck Tape® sculptures to lots of fun under the arts and crafts tent and a community fashion show. Families can also enjoy delicious fair food favorites (cotton candy, anyone?), rides and attractions, including family-friendly games, live entertainment and more. Plus, the first 500 spectators each day will receive a free roll of Duck Tape®.
To view the multimedia release go to:
https://www.multivu.com/players/English/8109351-duck-tape-avon-heritage-festival-circus-spectacular/
Even though the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. This is why the National Pork Board (NPB) today launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous every day, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three of the most recognizable social media celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
Star Micronics is happy to invite you to visit our newest microsite for NRF 2018 Retail’s Big Show. The microsite will be updated frequently throughout NRF and the rest of the 2018 year.
Here you will find information about all of Star’s new products that are to be displayed at the tradeshow. Read the newest spec sheets when they come out as well as the release dates for all the products.
Be sure to keeping coming back, because the Star Micronics team will be updating the page as we roll out more news during the year. Videos from Retail’s Big Show will also be added to the page in the months following.
To view the multimedia release go to:
https://www.multivu.com/players/English/8005031-star-micronics-nrf-microsite/
