Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Q&Q SmileSolar, known for its fun, color-driven and eco-friendly watches, unveils a digital campaign video filmed and animated by Cait Davis of Springtime Jellyfish. The video brings the brand’s core values to life in a fresh, modern way. Watches are available to purchase via the brand’s online store at store.smile-qq.com.
The Q&Q SmileSolar hero video highlights two of the brand’s most popular styles – the 20 Bar ($60 retail) and Mini ($40 retail) - that are completely solar-powered, keeping them operating up to approximately three-and-a-half months after one single charge. The watches are also all eco-friendly – the strap and case incorporate recycled materials – and each have a durable water-resistant casing as well.
The video also gives nod to the brand’s commitment to Table for Two, a non-profit that delivers school meals to children in Africa and Asia. A percentage of sales from each watch goes to support the cause. To date, Q&Q has donated over 131,000 meals.
To view the multimedia release go to:
https://www.multivu.com/players/English/7886551-q-and-q-smilesolar-hero-video
BLACK+DECKER™ launches POWERCOMMAND™ Outdoor Power Tools, just in time for spring. BLACK+DECKER’s new String Trimmer, Sweeper, and Hedge Trimmer each incorporates one of three innovative POWERCOMMAND™ features to help solve common user frustrations.
BLACK+DECKER’ 20V MAX* EASYFEED™ String Trimmer (MSRP $99) allows the user to easily and reliably feed trimmer line with the simple push of the EASYFEED™ button, putting control back into the user’s hands without the hassle of bumping. The 20V MAX* POWERBOOST Sweeper (MSRP $89) gives the user a surge in blowing speed of up to 130 MPH with the push of a button. Users can loosen stubborn debris or operate the Sweeper in non-boost mode for additional runtime during less rigorous tasks and for more precise control in moving debris. Finally, the 20V MAX* POWERCUT™ Hedge Trimmer (MSRP $99) puts added cutting control in the user’s hands with the POWERCUT™ feature, which allows the user to Power Through Jams with the Push of a Button™.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517852-black-decker-smartech/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Presidential Candidate, is launching a nation-wide Facebook sweepstakes to help find his ideal Vice Presidential Candidate.
Charlie® and his trustworthy StarKist® political counsel have already selected three potential swimming-mates, but they are leaving the final decision up to the fans. Participants who cast a vote through November 2nd will be entered for a chance to win four years worth of tuna, the length of Charlie’s® potential first presidential term. The official VP and the grand prize winner will be announced on November 3rd.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
A whopping 80 percent of enterprises are investing today in AI, but one in three business leaders believe their company will need to invest more over the next 36 months to keep pace with competitors. At the same time, enterprises are anticipating significant barriers to adoption and are looking to strategize against those issues by creating a new C-suite position, the Chief AI Officer (CAIO), to streamline and coordinate AI adoption. These results come from a survey of 260 large organizations that operate globally, conducted by leading technology industry market research firm Vanson Bourne on behalf of Teradata (NYSE: TDC), the leading data and analytics company.
“There is an important trend emerging evident in this report — enterprises today see AI as a strategic priority that will help them outpace the competition in their respective industries,” says Atif Kureishy, Vice President, Emerging Practices at Think Big Analytics, a Teradata company. “But to leverage the full potential of this technology and gain maximum ROI, these businesses will need to revamp their core strategies so AI has an embedded role from the data center to the boardroom.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8075951-teradata-state-of-artificial-intelligence-ai-for-enterprises/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
The 2014 model-year brand and category winners of the annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Both Toyota and Lexus earned top honors for best brand and best luxury brand, and each of those top brands had six segment winners from a total of 22 different segments. Honda earned three segment awards, while Chevrolet captured two segment awards and placed an impressive three vehicles in the overall top 10 list.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63131-kelley-blue-book-kbb-2014-best-resale-value-awards/
The Lincoln Continental, the Mercedes-Benz E-Class and the Toyota Avalon come out at the top of a group of six large cars recently evaluated by the Insurance Institute for Highway Safety.
The three cars qualify for TOP SAFETY PICK+, the Institute’s highest award. The Tesla Model S, the Chevrolet Impala and the Ford Taurus fall short of any award because they each earn only an acceptable rating in the small overlap front test.
Vehicles qualify for either the TOP SAFETY PICK or TOP SAFETY PICK+ award if they have good ratings from IIHS in five crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints — and an available front crash prevention system that earns a superior or advanced rating. To qualify for TOP SAFETY PICK+, a vehicle also must come with good or acceptable headlights
Be a champion for wellness by liking United Concordia’s Facebook page and casting your vote Oct. 1 – Nov. 30 for one of three national charities – American Diabetes Association, March of Dimes or Arthritis Foundation.
Through the “Champions for Wellness” charity program, visitors who “like” United Concordia’s Facebook page can award a total of $25,000 to charity while learning about the connection between oral and overall wellness.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58162-united-concordia-champions-for-wellness-charity-program
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
After three decades of service to the duty free & travel retail industry, Tax Free World Association (TFWA) can take satisfaction in the knowledge that it has contributed to a 1000% growth in global sales, from USD $6 billion in 1985 to USD $60 billion last year, and supported the industry through some extremely challenging times.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762513-30th-duty-free-travel-retail-summit/
