On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Celebrity Cruises is taking its already unrivaled vacation experience to greater heights by joining forces with two legendary names in the entertainment and culinary worlds—the iconic American Ballet Theatre and world-renowned Michelin-starred Chef Daniel Boulud. Both of these cutting-edge partnerships will create unforgettable onboard experiences unlike anything at sea.
To view the multimedia release go to:
https://www.multivu.com/players/English/8219056-celebrity-cruises-american-ballet-theatre-daniel-boulud/
Stashimi Inc., a new LA-based music, news and entertainment group dedicated to saving our collective attention spans, today announced that it will be releasing its flagship mobile app in conjunction with a signature event series dedicated to supporting emerging artists.
Working with a diverse list of rising talents like Mr. Carmack, Terrace Martin, Jesse Boykins III, SOSUPERSAM, Yung Jake and more, Stashimi will host producer workshops, EP releases, intimate shows with incredible lineups, and a touring university lecture series with former NPR hip-hop podcast Microphone Check, created by Ali Shaheed Muhammad (A Tribe Called Quest) and journalist Frannie Kelley.
"Artists drive culture, and Stashimi honors and reinforces that. Stashimi respects journalism, even thinks it’s necessary, but its allegiance is to the musician. And we second that emotion,” says Frannie Kelley and Ali Shaheed Muhammad.
To view the multimedia release go to:
http://www.multivu.com/players/English/7931251-stashimi-music-news-app-launch/
Highlighting more than $100 million in renovations at its hotels across North America, Super 8®, the world’s largest economy hotel brand and trusted roadside companion, today rolled into the 2018 New York International Auto Show with ROADM8, the first-ever concept car inspired by a hotel brand’s guestroom redesign.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Outside, the vehicle boasts the red and yellow of the iconic Super 8 sign while inside are innovative amenities like a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289351-super-8-roadm8-new-york-international-auto-show/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
MGM Resorts International (NYSE:MGM) has unveiled expanded plans and the first look at programming for its dynamic park, dining and entertainment district taking shape on the west side of The Strip. Creating an interactive neighborhood environment, The Park will connect New York-New York and Monte Carlo resorts and the new 20,000–seat world–class Las Vegas arena currently in development by MGM and AEG. New York–New York and Monte Carlo both are undergoing significant transformations of their Strip–facing experiences into robust plaza environments featuring casual eateries, bars, restaurants and retail destinations that will ultimately lead to The Park.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7150251-mgm-unveils-expanded-plans-programming-the-park-neighborhood-vegas-strip
Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
ProSight Specialty® Insurance today announced the launch of Music Mends℠, a one-of-a-kind enhancement that’s unique in the traditionally-bound insurance industry. Music Mends is specially designed for touring artists, and is in response to the pain and disruption that terrorism invokes in our modern society. Specifically, the coverage is designed to provide support to touring artists who wish to help mend communities following an act of terrorism that interrupts a live performance. The cost of this enhancement is being borne by ProSight, in a demonstration of unprecedented commitment to artists and performers in the wake of a terrorist attack.
“The idea of Music Mends came to us after we attended a concert together and learned that some of the performers had been impacted by the terrorist attack in Paris at the Bataclan concert hall,” said ProSight Chief Underwriting Officer Bob Bailey, speaking of himself and Joe Beneducci, ProSight’s founder and CEO. “The raw emotion from the band that night was evident, and we knew we needed to do something to help support artists who want to go back and perform for their fans. That’s when the idea for Music Mends was born.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7870251-prosight-launches-music-mends/
Forget CVs, Grant’s is looking to test the mettle of their candidates on location at some of the world’s most exciting cities, armed with a suitcase of Grant’s whisky.
Applications are now open for the interview of a lifetime – a 10-day world tour - launched by Grant’s Whisky as part of its search for a new Global Brand Ambassador for 2018. In a job interview like no other, three final candidates will each travel to a trio of countries, ranging from Colombia to Poland, India and South Africa equipped with a suitcase full of Grant’s to share with the friends they’re yet to meet.
Their journey will echo the legendary trip taken in 1909 by Charles Grant Gordon, the son in law of the founder of Grant’s Whisky, William Grant. Charles set sail with a suitcase of Grant’s and an ambition to introduce it to the world. 110 years later, Grant’s chosen Global Brand Ambassador will follow in his footsteps throughout 2018.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8150651-grants-whisky-greatest-job-interview/
Cast & Crew today announced enhanced benefits and features to its business debit card and expense-management system for productions, PCard+. Customers can now earn one percent cash back for every dollar spent with no limits. Users can sign-up instantly – no paper forms or check deposits – and PCard+ can be set up to seamlessly feed into Cast & Crew’s industry-preferred production accounting software PSL+, or be used on its own.
The company, a leading provider of software and services to the entertainment production industry, has received strong sales of PCard+ in its first quarter, boasting active users across film, television and digital streaming productions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8493551-cast-and-crew-pcard-plus-business-debit-card/
On Saturday, May 21, 2016, Keep Memory Alive will host its extravagant 20th annual Power of Love™ gala at Las Vegas Arena honoring Tony Bennett with a spectacular 90th birthday celebration. True to its now-legendary style, the Power of Love gala will feature one-of-a-kind performances, exciting live auctions, remarkable wine and cocktails and exquisite cuisine by celebrity chef Wolfgang Puck. Now in its 20th year, the gala continues to raise funds in support of Cleveland Clinic Lou Ruvo Center for Brain Health.
Tony Bennett, who recently visited Cleveland Clinic Lou Ruvo Center for Brain Health commented, “During my tour of the Center, I saw first-hand the incredible care provided and ground-breaking initiatives in place, and I am honored to know that all proceeds from this 90th birthday event will benefit Keep Memory Alive and Cleveland Clinic Lou Ruvo Center for Brain Health.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7724851-keep-memory-alive-tony-bennett/
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