Cycle for Survival, the national movement to beat rare cancers, completed its annual series of rides in March. Indoor cycling instructors from Equinox led rides in 13 cities across the country, with over 21,500 participants at the inspiring, high-energy events.
2015 marked a record-breaking year in fundraising, participants, and supporters. Nine years after the first event, Cycle for Survival is the fastest-growing athletic fundraising event,* and raised $25 million from more than 150,000 supporters.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7484551-cycle-for-survival/
Bestselling author Andrew Peterson is back with a heart-stopping fourth installment of his wildly popular Nathan McBride series. “Equal parts Stephen Hunter and Thomas Harris. Imagine Bob Lee Swagger going after Hannibal Lecter and you will have only scratched the surface of this intensely exciting novel. Forced To Kill will haunt you long after you read its last brilliantly plotted page.”- Brad Thor, #1 New York Times bestselling author. Nathan McBride is a trained Marine scout sniper and CIA operations officer, pulled out of retirement when things get dangerous and complicated. Find out more at http://www.AndrewPeterson.com Thriller
Scandal’s First Lady Mellie Grant won’t let anything get in the way of her ambition, but the actress behind Mellie, Bellamy Young, has a big soft spot for shelter pets.
Young, her rescued cat, Sadie, and dog, Bean, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. A campaign of The Ad Council, The Humane Society of the United States, and Maddie’s Fund®, The Shelter Pet Project showcases the unique bonds between shelter pets and their adoptive owners, and reminds viewers there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7432451-ad-council-shelter-pet-project/
Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it’s combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie everyone loves into simple and unexpected food creations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes
Sephora, the leader in global prestige beauty retail, announced the launch of new exclusive features on its Sephora Virtual Artist application, adding a new false lash virtual try on to its immensely popular lip function, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology. Available today for download on the Sephora App, it is the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of Innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7749652-sephora-virtual-artist-lip-lash/
Fifty percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster, according to a 2014 national survey conducted by the Department of Homeland Security’s Federal Emergency Management Agency (FEMA). FEMA and the Ad Council launched a new series of public service advertisements (PSAs) today as an extension of their national Ready campaign to encourage parents to develop an emergency preparedness plan. The new PSAs are unveiled in time for the 11th annual National Preparedness Month (NPM), which begins on September 1.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302551-fema-and-ad-council-release-psas-for-ready-campaign-national-preparedness-month/
With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
Today, WebMD released Path to a Breakthrough, a five-part original video series developed in partnership with Robin Roberts and her independent production company, Rock’n Robin Productions. Through compelling patient stories and insights from medical experts, Path to a Breakthrough sheds light on how medical innovations, including Precision Medicine, Immunotherapy, and Biologics, are providing doctors with powerful new tools to treat disease, alleviate symptoms, and in some cases, reverse the course of debilitating illness.
In this extraordinary new series, WebMD and Roberts share the stories of Cara, a 4-year-old girl who lost, then regained her ability to walk from the clues hidden in her genetic makeup; Trevor, a man diagnosed with stage IV Lymphoma in the prime of his life, and the doctor who helped him harness his own immune system for a nontoxic cancer treatment; Kevin, whose pain from dirt bike racing injuries was nothing compared to the excruciating pain of Rheumatoid Arthritis; Falisha, whose life-changing diagnosis of Multiple Sclerosis was alleviated by biologics; and Rebecca, whose debilitating Psoriasis led to blindness.
To view the multimedia release go to:
http://www.multivu.com/players/English/7579754-webmd-path-to-a-breakthrough/
Cooking skills aren’t enough to win in Food Network’s Cutthroat Kitchen – in this new competition series, chefs must also be crafty, clever and willing to sabotage their opponents. Led by Alton Brown as the kitchen’s cunning provocateur, this game features a briefcase filled with $100,000 in cash, four competitors, three rounds of cooking and auctions where chefs bid on items to help themselves or hinder their opponents. The thirteen-episode series premieres on Sunday, August 11th at 10pm ET/PT, immediately following the Food Network Star finale, which airs at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58433-food-network-new-competition-series-cutthroat-kitchen-host-alton-brown
The exciting finale of a unique collaboration between GREY GOOSE Le Melon® flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before being auctioned off for charity in collaboration with Sotheby’s. Fans of GREY GOOSE vodka, Wiley and the ‘modern kings’ from across the country will have the chance to view the works and bid in advance online at Paddle8 before the official charity auction event on December 4. Bidding is available at paddle8.com/auctions/modernkings beginning today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7381051-grey-goose-vodka-auction-original-works-artist-kehinde-wiley-miami-art-fair/
At 37 years old, with a thriving concrete business, a wife and three young children, dying was the last thing on Travis Roberts’ mind. But after a doctor’s visit for a kidney stone, Roberts learned he had cholangiocarcinoma, a cancer of the bile duct. His survival rate was zero.
Roberts shared his story as part of Northwestern Mutual’s ongoing Client Stories series, which highlights the importance of financial security in the face of life’s most difficult circumstances.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7100753-northwestern-mutual-financial-security-cancer-diagnosis-disability-insurance/
