Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Amway today announced the launch of its new ARTISTRY® Reflective Beauty Trend Colour Collection created in collaboration with renowned makeup artist Frances Hathaway.
Drawing inspiration from the layered looks that graced the fall runways, Frances wanted to create a collection that provided this same versatility with colour. Two complete face palettes offer multi-dimensional shades that can be used to achieve a light veil of colour or layered for added texture and intensity. Blending romanticism with modern day sophistication, she expertly crafted six looks that reflect the nostalgic, yet glamorous beauty of the season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43320/
SoBe® gets it. Life is more exciting -- and more fun -- when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square Park from 10 am to 4 pm.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/50416/
Today, positivity is more important than ever as people search for relief from economic turmoil and negative headlines. To recognize and celebrate the impact that positivity makes in people’s lives every day, Amway is launching the Positivity Project Contest. This online program provides an opportunity for individuals to share stories about how the “Power of Positive” has changed their lives or the life of someone they know.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43319/
Lucir espléndida para una noche en la ciudad requiere más que un vestuario glamoroso, accesorios con brillo y un maquillaje perfecto. La súper estrella latina Shaila Dúrcal sabe que usar una fragancia que complemente su estilo le permite sentirse fresca y segura — por eso usará una de las sofisticadas fragancias de la Colección Degree Women Fine Fragrance, una línea de antiperspirantes/desodorantes y body mists, en la 11a Entrega Anual del Latin GRAMMY®, que se llevará a cabo el 11 de noviembre en Las Vegas, y será transmitida en vivo por la cadena Univisión entre las 8 p.m. – 11 p.m. EST/PST (7 p.m. CDT).
Para mas, va a http://multivu.prnewswire.com/mnr/degree/46543/
Studies show that life insurance coverage is at its lowest point in more than five decades. According to the 2011 Genworth LifeJacketSM Study, 7 Key Insights to Help Close the Coverage Gap, released today, almost half of Americans with household incomes between $50,000 and $250,000 do not have life insurance and those with insurance have only enough to cover 3.6 years of income, leaving their families significantly underinsured.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50787-genworth-financial-study-of-consumer-life-insurance
Kent Displays announced today it is expanding global distribution and developing new product features for the Boogie Board Paperless LCD Writing Tablet based on heavy demand. Kent Displays subsidiary Improv Electronics launched the Boogie Board tablet in the United States in January 2010. It is the first paperless writing tablet to utilize a pressure-sensitive, Reflex™ LCD from Kent Displays for its writing surface.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kentdisplays/42066/
Svetlana Medvedeva, Princess Maxima Opens Keukenhof International Flower Exhibition.
Accompanied by HRH Princess Maxima der Nederlanden, Mrs Svetlana Medvedeva, spouse of the president of the Russian Federation, has officially opened the 61st edition of Keukenhof international flower exhibition in Lisse, The Netherlands. She was especially invited because this year's central theme is 'From Russia with love'. The opening ceremony was the baptizing of a newly bred tulip. Keukenhof 2010 is open for the public until May 16th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/keukenhof/40797/
Boehringer Ingelheim Pharmaceuticals, Inc. y la Comisión Latina sobre el SIDA anunciaron hoy el lanzamiento del sitio web Mente, Cuerpo, HAART™ (MenteCuerpoHAART.com), un recurso en línea en español para los latinos que viven con el VIH, para proveedores de servicios de salud y para educadores de la salud. El sitio ofrece herramientas y consejos útiles sobre cómo mantener el bienestar mental, físico y emocional ante los desafíos diarios de la enfermedad.
Para ver más comunicado de prensa multimedios, visite http://multivu.prnewswire.com/mnr/boehringeringelheim/46494/
Pizza Hut is ringing in the New Year by bringing back the most famous deal in pizza history: the $10 Any pizza deal. To celebrate in style, Pizza Hut has launched a new TV ad that sings the praises of the legendary deal, reminding consumers that they can get any size, any crust and any toppings for just $10.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53994-pizza-hut-10-any-song-any-pizza-deal
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
45 percent of working Americans let their hard earned time off go to waste in 2009 and 78 percent anticipate leaving as many as 10 vacation days unused this year (Last Minute Travel survey, July 2010), Royal Caribbean launches Vacation Daze – an online video dedicated to showcasing this unfortunate reality of letting your vacation days slip away.
