Orbis, the international nonprofit that unites the world in the fight against blindness, is proud to land its new, state-of-the-art Flying Eye Hospital in Shenyang, China this week to commence its first training program, running from September 5 - 23. Six years in the making, the third-generation Flying Eye Hospital is the world’s only mobile ophthalmic teaching hospital on board an MD-10 aircraft, donated by FedEx. Hundreds of experts have come together to combine the latest in avionics, hospital engineering, technology and clinical expertise to make the new Flying Eye Hospital a reality. It features modular design, 3D technology and live broadcast capabilities, which enables Orbis and their expert Volunteer Faculty to train more doctors, nurses and healthcare professionals—ultimately treating more people and restoring their sight.
“Today, I am incredibly proud that our Flying Eye Hospital can get to work on its first program,” Bob Ranck, Orbis CEO and President, said. “It is a testament to the hundreds of volunteers, global corporate partners, governments and other individuals who have worked tirelessly to make this unique aircraft a reality, and we thank them one and all. Our mission at Orbis is to bring the world together to fight blindness, and the Flying Eye Hospital is an important tool for achieving this. It is an equal-parts teacher, envoy and advocate for the right to sight. We are excited to start this new chapter in Orbis history here in Shenyang, China.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7316251-orbis-flying-eye-hospital/
On Saturday, May 30, 2015, four space shuttle astronauts will be inducted into the United States Astronaut Hall of Fame® during a public ceremony held at Kennedy Space Center Visitor Complex’s Space Shuttle AtlantisSM attraction: John Grunsfeld, Ph. D., Steven Lindsey, Kent Rominger, and M. Rhea Seddon, M.D.
These astronaut heroes will join the ranks of well-known space explorers including Alan Shepard, Neil Armstrong and Buzz Aldrin. This year marks the historic 25th anniversary of the Hall of Fame, which was conceived in the 1980s by the six remaining Mercury astronauts as a place where space explorers could be remembered. Past Hall of Fame inductees include Mercury, Gemini, Apollo, Skylab and Space Shuttle astronauts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444151-us-astronaut-hall-of-fame/
Trekking through the Himalaya (with a short stop at Mt. Everest’s base camp), sailing the Ganges River, crossing the North Pacific Ocean on a container ship, meditating with monks in a Tibetan monastery – these are not the typical activities you might expect during a family vacation with two young children. But the Kirkby family is on an extraordinary adventure halfway around the globe – and inviting everyone to come along. Travel Channel’s mesmerizing and cinematic new series, “Big Crazy Family Adventure,” premiering Sunday, June 21 with back-to-back episodes at 9:00 p.m. & 10:00 p.m. ET/PT, follows wilderness guide, writer and award-winning photographer Bruce Kirkby throughout this epic trip – from his home in Kimberley, British Columbia, to a remote monastery in the Himalaya – with his wife, Christine Pitkanen, and their two young boys: Bodi, 7 and Taj, 3. There’s just one catch: on their 13,000-mile adventure they won’t be taking ANY airplanes. To fully experience the life-changing and serendipitous moments that exploring the world provides, they’ll get to their final destination through surface travel only – canoe, container ship, ferry, high-speed train, river boat, tuk tuk, pony, their own eight feet and more. The series is comprised of nine, hour-long episodes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70380510-travel-channel-big-crazy-family-adventure/
As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.
Newsroom.Lowes.com is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.
“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7906452-lowes-new-digital-newsroom-open-house/
SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world.
According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff Equalizer.
To view the multimedia release go to:
https://www.multivu.com/players/English/8279551-smirnoff-equalizer-spotify-music-womens-day/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
At this year’s Green Industry and Equipment Expo (GIE), MICHELIN Tweel Technologies announced it has partnered with John Deere to equip its ZTRAK™ 900 Series line-up of zero-turn commercial mowers with the ground-breaking MICHELIN® X® TWEEL® TURF™ as original equipment to replace a standard 24x12x12 tire. Available on the 54-, 60- and 72-inch deck sizes, the MICHELIN X TWEEL TURF eliminates downtime and is maintenance free.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7347552-michelin-x-tweel-turf-tires-exclusively-on-john-deere-ztrak-900-series-mowers/
This year, the nation’s largest barbecue franchise is making it even easier for guests to order their barbecue honey hams, Cajun fried and smoked turkeys along with full holiday feasts through the on-line ordering option. All locations are also offering discounts to guests registered for the company’s loyalty program, the Big Yellow Cup Club.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7103952-dickeys-barbecue-new-online-ordering-for-the-holidays/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Latin America
Dr. Gioconda Gaudiano from Republic of Panama
Moon Children - Providing mobile surgery clinics to Indigenous people
This initiative provides free consultations, medical treatment and sun education via mobile surgery clinics to the 40,000 indigenous people from the Archipelago of San Blas, a region with the highest incidence of albinism in the world. Albinos can face severe skin problems, such as skin cancer, caused by UV light and sun exposure due to the lack of melanin in their skin. The mobile surgery clinics are able to travel to the Archipelago of San Blas, a community that often shuns medical treatment and avoids protective measures against skin cancer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
Back-to-school is around the corner, and Primrose Schools, a family of accredited, early education and care schools, is accepting enrollment for Fall 2014. With more than 280 schools in 20 states across the country, Primrose provides high-quality education and care to more than 60,000 children ages 6-weeks to 6-years-old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124851-primrose-schools-first-five-years-early-education/
