A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Citing new evidence that many parents lack the information to prevent obesity in their children, Shape Up America! and National Turkey Federation (NTF) today announced a national mobilization to help First Lady Michelle Obama fight childhood obesity by arming parents with the facts and tools to make simple changes – or “upgrades” – in favorite meals and physical activity levels so everyone can reap the benefits of taking in less calories.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shapeup/49869/
Virgin America, the California-based airline that is reinventing domestic travel, announces it will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) starting April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting April 10, 2012. Known for its outstanding guest service, beautifully-designed cabins and unparalleled in-flight entertainment, Virgin America has swept the major travel awards since its launch in August 2007. Most recently, the airline took top honors as “Best U.S. Airline” in both Condé Nast Traveler Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards. In honor of its newest city, Virgin America is also launching a system-wide “The City of Brotherly Love: Just Got Lovelier” fare sale, with PHL-LAX fares from $129 and PHL-SFO fares from $149 (restrictions, taxes and fees applying). Tickets are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54209-virgin-america-launches-non-stop-service-from-philadelphia
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
Today from BlogWorld, Lexmark International, Inc. (NYSE: LXK) launched the latest addition to its award-winning lineup of Web-connected, all-in-one (AIO) inkjet printers – Lexmark Genesis.
Last year, Lexmark introduced a line of inkjet AIOs that delivered powerful and robust printing technology designed for today’s wireless, Web-connected workplace. The Lexmark Genesis, built on the same inkjet platform, extends the line and targets professionals, small business and home office customers who are looking for a device that has innovative technology, is highly productive and is also bold and stylish.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/46496/
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched their next generation of thrills with the debut of the new ride experience, SUPERMAN: Escape from Krypton. Taking the record-breaking 100-mph-in-seven-seconds feature and elevating it to the next level of extreme by reversing the direction of the vehicles and sending riders shooting backwards up 41-stories into the sky, SUPERMAN: Escape from Krypton leaves riders hanging for several seconds of weightlessness before they plummet back to earth … face first!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49033/
Boehringer Ingelheim Pharmaceuticals, Inc. and CancerCare® today announced the launch of My Cancer Circle™ (www.MyCancerCircle.net), a free, private, customizable online tool that enables caregivers of people facing cancer to organize and coordinate a circle of family members and friends to provide practical and emotional support. MyCancerCircle.net will provide caregivers of people facing cancer a simple, effective answer to a question they are asked constantly, “What can we do to help?”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56339-boehringer-ingelheim-cancercare-my-cancer-circle-online-tool-caregivers
Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women Reese Witherspoon and Avon Chairman and CEO Andrea Jung today awarded four global non-governmental organizations with the inaugural Avon Communications Awards: Speaking Out About Violence Against Women for their campaigns that are bringing attention to the need to end violence against women. Witherspoon and Jung presented the awards, funded by the Avon Foundation, at the 2nd World Conference of Women’s Shelters in Washington, D.C., which brought together more than 1,400 advocates, activists and leaders from 96 countries to collaborate to change attitudes about such violence. The awards are part of the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million globally to end violence against women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46212-reese-witherspoon-presents-avon-global-communications-awards
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched its record-breaking 18th coaster with the debut of the new first-in-the-U.S., vertical track, spinning GREEN LANTERN: First Flight. GREEN LANTERN: First Flight is the third of three new epic coaster experiences introduced at the Valencia theme park this year. Located in the new DC UNIVERSE themed area, GREEN LANTERN: First Flight is a "must ride" experience for all thrill seekers this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50700/
Skype announced today that Skype video calling is now available on PlayStation®Vita (PS Vita), expanding Skype video calling capabilities to a portable gaming device for the first time. PS Vita, which launched in early 2012, will offer video calling capabilities and voice calling on both the Wi-Fi and 3G models. PS Vita users can download the application for free from PlayStation®Store later today*
To view Multimedia News Release, go to http://www.multivu.com/mnr/54892-skype-video-calling-playstation-vita
The second annual “SEND ME 2 VEGAS” sweepstakes begins today, giving one fan a chance to win a 2012 Ford Explorer XLT SUV valued at up to $33,000, two VIP tickets to NASCAR After The Lap™, the opportunity to be featured in an on-air promotional spot on GSN (Game Show Network), a two-night stay at Hard Rock Hotel and Casino Las Vegas and more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52092-send-me-2-vegas-sweepstakes-2012-ford-explorer-vip-trip-nascar
