In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor Seamus Mullen, an award-winning chef, cookbook author, and health & wellness expert, kicked off the U.S. campaign of the “Olive Oil World Tour” at the Cervantes Institute, last night.
“We are thrilled to be in New York City for the North American launch of the ‘Olive Oil World Tour’ campaign with Seamus and dignitaries from the Spanish Government,” said Pedro Barato, President of the Spanish Olive Oil Interprofessional. “The ambitious three-year, multi-channel program was created to encourage wellness-minded individuals to be inspired by the pillar of the Mediterranean lifestyle, olive oil, and who better to exemplify a healthy way of living than Chef Seamus Mullen. Seamus recently came out with a new cook book, ‘Real Food Heals: Eat to Feel Younger + Stronger Every Day.’ In it he uses our beloved millenary juice, olive oil, as a key ingredient in many of his recipes.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8365451-olive-oils-america-world-tour/
http://www.sherrielynn.com/
Books by Sherrie Lynn
Books by S. Lynn
ORDER YOUR BOOKS BELOW!
https://www.amazon.com/Sherrie-Lynn/e/B00LO15TMI/ref=dp_byline_cont_ebooks_1
INSIDE A WRITER’S LIFE / (fictional memoir) 5-Episode Series-Novellas…
http://www.lulu.com/spotlight/Youthful
Facebook Page: https://www.facebook.com/authorslynn/
Follow a little boy who through adversity leaves behind his boyhood dream. He grows into a man and shares his childhood aspiration with his own little boy in this story that imparts a life lesson to inspire all. Open the pages of “The Greatest”, a little book with a big message, a tale of love between father and son. Find out more at http://booksbymarijanehillyer.com/book-list/
Children’s
To see every inch of Lexi, visit http://leximaxxwell.com How
would you like to feel sexier, satisfied and more thoroughly alive?
While most modern erotica simply can't cut it, Lexi Maxxwell is
redefining the genre. Her stories do one thing above all
else: make readers FEEL. Unlike most bargain-basement erotica found in
our
RIDERS. A new fantasy adventure from New York Times and USA Today bestselling author Veronica Rossi. For eighteen-year-old Gideon Blake, nothing but death can keep him from achieving his goal of becoming a U.S. Army Ranger. As it turns out, it does.
Find out more at http://www.veronicarossi.com or http://us.macmillan.com/books/9780765382542 Fantasy, YA
As brain health becomes an ever greater concern for people of all ages, the nation’s largest senior living provider is now guiding its residents on developing and putting into practice personalized brain health plans. Brookdale devised the new resident program with the help of a neuropsychologist specializing in brain health. The company is putting it into place at its independent and assisted living communities across the country.
Through the new initiative, Brookdale’s residents will be offered a four-session course that explains key factors in brain health through classroom learning and hands-on activities. Each participant will be guided on creating an individual brain health plan to use on a daily basis. The course was developed with the assistance of Dr. Paul Nussbaum, who is Board Certified in clinical and geropsychology with a specialty in neuropsychology. An adjunct professor of neurological surgery at the University of Pittsburgh, he is the author of “Save Your Brain.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722157-brookdale-brain-health/
After traveling to the remote British island of Lindisfarne, Death on Lindisfarne finds Aidan drawn into his second mystery centered on the death of a troubled teenager. Using the unique sacred history of a remote British island, award winning author Fay Sampson crafts a satisfying story for mystery lovers. Learn more about this book and author http://bit.ly/12ucq6x Mystery
A speaker for student or adult audiences, Joan Marie Galat delivers talks (in person or via
Skype) based on her award-winning books. She promotes literacy, science, dark skies, and
environmental appreciation. Joan encourages writers with talks on publishing and motivates
with keynotes based on her book: Give Yourself a Pep Talk. Find out more at www.moondotmedia.com Non-fiction/business/teaching/parents
In this gripping and authentic thriller by an author with personal experience in Black Ops, it’s up to ex CIA agent Dan Morgan and his team to stop a criminal mastermind who has launched a violent plot to destabilize the world’s balance of powers. Find out more at http://leojmaloney.com/ Thriller
Barcelona is hosting the third edition of the Wine & Culinary International Forum today, a biennial international conference dedicated to food and wine pairing promoted by Bodegas Torres. Over 250 professionals, including sommeliers, restaurant owners, distributors and journalists from almost 20 different countries, participated in the event. Celebrated in the Palau de Congressos de Catalunya, it provided a forum in which to reflect and discuss the complementary relationship between wine and food under the heading “Wine and World Cuisines.”
The president of Bodegas Torres, Miguel A. Torres, opened the event, which featured talks, tastings and culinary demonstrations by a total of 20 national and international experts who are highly regarded in their fields. Among them, Josep Roca, sommelier at El Celler de Can Roca; the award winning wine-writer and journalist Sarah Jane Evans MW, an expert in Spanish wines as well as the former Chairman of the Institute of Masters of Wine; the prestigious French enologist Pascal Chatonnet, one of the leading researchers into the microbiological factors involved in the interaction between wine and oak; Canadian researcher François Chartier, a pioneer in the aromatic science of molecular food matching since 2004 and author of Taste Buds and Molecules, world’s best innovative food 2010; the renowned French wine critic Michel Bettane; and the endocrinologist Dr. Francisco Tinahones, a researcher at the University of Malaga.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7948051-torres-wine-culinary-international-forum/
