Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Fuse Excellent Adventure follows host Nate Jackson to the far-flung musical corners of the earth on a search for the world's most unique music festivals. Premieres Oct 7th at 11:30pm ET on FUSE.
See how LG 3D TV compares to to a conventional 3D TV in number seven of a series of experiments. This time, the technicians in the LG Lab are looking at battery. Which glasses are worry free? Find out here.
On November 17th, catch John Mayer on Fuse live from the landmarked Beacon Theatre in New York City. Be the first to see world premiere performances from his brand new album \
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
Every Wednesday on Fuse is a Hip Hop Invasion!
The brightest stars in the Hip Hop universe from Jay-Z to Lil' Wayne are taking over with Concerts, Documentaries, Music Videos and Interviews.
It's a full-scale Hip Hop Invasion. Every Wed. starting at 7pm/6c
The Take Me Fishing™ campaign knows that unforgettable memories are rarely made in front of the TV or while playing the latest video game simulating “real-life.” That’s one reason why during National Fishing and Boating Week — June 4 – 12 — Take Me Fishing™ is urging kids, families and outdoor adventurers to celebrate summer the “old-fashioned way” — by getting outside and making some real memories on the water. To sweeten the pot, they’re even offering up a trip for four in the 'Memories on the Water' video contest on Facebook!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/takemefishing/50151/
