MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
“What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify services and product offerings. Instead of “telling” you how to make one, we decided to create our own to illustrate how it works.
Together with our creative team and top notch producers, we huddled and tried to make our complex business easy to understand at a high level. Hopefully we succeeded, and also made you smile along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60471-prnewswire-and-multivu-release-new-what-we-do-explainer-video
It’s not every day you can have Grammy Award winning singer/songwriter Michael Bolton serenade you. Now American Greetings is making that possible! Send a chart-topping birthday experience to your friends and family with a Michael Bolton video ecard featuring a personalized birthday ballad created just for them. Entertainment and epic birthday wishes come together in this exclusive digital greeting card available now, for a limited time, at Americangreetings.com.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7142551-american-greetings-michael-bolton/
The Ad Council’s I Am A Witness campaign is bringing together the top digital companies in the teen space for the second iteration of the award-winning and unprecedented effort aimed at transforming the “silent majority” of kids who witness bullying each day from passive bystanders into a united, empowered and active collective against bullying. The campaign is the first to create an anti-bullying emoji adopted by Unicode and natively available on nearly all smartphones across the world. There will be activations throughout the month of October to coincide with Bullying Prevention Month.
To view the multimedia release go to:
http://www.multivu.com/players/English/7933951-ad-council-i-am-a-witness-anti-bullying/
Discovery en Español welcomes the new year with adrenaline-filled premieres on its popular programming block ‘Jueves de Aventura,’ highlighting the original production DESAFÍO X 2: MÉXICO, where two survival experts from Colombia and México, will test their skills in inhospitable territories of Chiapas, Veracruz and Puebla. DESAFÍO X 2: MÉXICO premieres January 12 and will air on Thursdays at 11PM E/P.
Each of the six episodes will feature Colombian adventurer Daniel Tirado and Mexican army veteran Alberto Pegueros surviving in extremely remote wild Aztec lands and putting their skills and knowledge into practice in order to make their way back to civilization safe and sound. Together, they have to avoid danger, predators, and find food, water and shelter. However, conflicts are not only limited to wilderness, and each man’s survival skills might not always match those of his partner, so combining techniques and living together could become the greatest of challenges for both men.
To view the multimedia release go to:
http://www.multivu.com/players/English/8010451-discovery-en-espanol-2017-premieres/
As of this weekend, the City of Essen is officially the European Green Capital. The Lord Mayor of Essen Thomas Kufen launched the title year together with the EU Environment Commissioner Karmenu Vella during a creative orchestrated stage show. Other well-known guests included representatives from the EU, the Federal Government and the State of NRW, such as German Federal Minister for Environment Dr Barbara Hendricks and Minister for Environment for North Rhine-Westphalia Johannes Remmel. Many thousands of visitors came to the subsequent Culture and Families Festival in the Grugapark.
The Lord Mayor of Essen Thomas Kufen emphasised: “Our motto for 2017 is to ‘experience your green miracle’. We would like to invite people from Europe and across the globe to visit us in 2017 and experience their own green miracle. Our city offers many surprises - the opening weekend proved this impressively.” The third greenest city in Germany showed what it was capable of during the Culture and Families Festival. The themes accompanying the City of Essen throughout the title year turned into life in the form of illuminations, dance, theatre, sound installation, light labyrinth, walking acts, exhibitions and much more.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8024151-european-green-capital-essen-2017-launched/
Allied Universal, a leading facility services company and the largest security force in North America, together with John Jay College and the Metropolitan Healthcare Security Directors Association (MHSDA), will host a “Plan to Live” seminar to educate healthcare providers on best practices to handle an active shooter situation and other threats. The free seminar will be held Tues., May 16, from 9 a.m. to 1:30 p.m. in the college’s Moot Court at 899 10th Avenue, New York City.
“Active shooters are not the only risks that healthcare facilities face,” said Kevin Francis, Business Development Specialist, Allied Universal. “Healthcare facilities may encounter aggressive assailants, bomb threats, and terrorist attacks. Our seminar provides tips and information from leading experts to help them prepare for, survive and recover from an attack.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7883351-allied-universal-john-jay-active-shooter-seminar/
Back to school is right around the corner and with it comes the chaos of school year routines! The to-do list for families before classes begin is extensive: getting the kids ready on time, making sure they get to school safely, preparing lunches in a pinch, and the list keeps going on! With so much to do, even the most put together parent might feel overwhelmed.
If anyone knows how to get a family on the move and into a seamless routine, it’s parenting expert Colleen Burns: she raised six sons! On Tuesday, August 8, Colleen is available for live interviews to discuss her top tips for getting parents (and kids!) ready for the school year to begin.
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
In honor of World Pancreatic Cancer Day on Nov. 16, people around the world will come together to Demand Better in the fight against the world’s toughest cancer, starting with earlier diagnosis. The annual one-day campaign is an initiative of the World Pancreatic Cancer Coalition, which is comprised of more than 60 organizations from 27 countries on six continents.
Every day, more than 1,000 people worldwide will be diagnosed with pancreatic cancer. Of that, an estimated 985 will die from the disease. Additionally, pancreatic cancer has the lowest survival rate among all major cancers, and in nearly every country, it is the only major cancer with a single-digit five-year survival rate (2-9 percent). These stunning figures are not merely statistics, they represent family members, friends and colleagues on every corner of the globe.
“This year, we are turning World Pancreatic Cancer Day from a day of awareness to a day of action,” said Julie Fleshman, JD, MBA, World Pancreatic Cancer Coalition chair. “As we expand our global movement to end pancreatic cancer, we are demanding better for pancreatic cancer patients now and in the future.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8201651-world-pancreatic-cancer-day-demand-better/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
See our Ballroom Dance Event
(http://www.arthurmurraytoronto.com/)! With local communities in
Toronto all dancing together at our ballroom dance studio.
