Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Based on its recent analysis of the medical imaging market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North American Frost & Sullivan Award for New Product Innovation. Siemens Healthcare’s innovative Biograph mMR is the first scanner capable of simultaneously acquiring whole-body positron emission tomography (PET) and magnetic resonance imaging (MRI) data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51015/
Studies show that life insurance coverage is at its lowest point in more than five decades. According to the 2011 Genworth LifeJacketSM Study, 7 Key Insights to Help Close the Coverage Gap, released today, almost half of Americans with household incomes between $50,000 and $250,000 do not have life insurance and those with insurance have only enough to cover 3.6 years of income, leaving their families significantly underinsured.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50787-genworth-financial-study-of-consumer-life-insurance
Pizza Hut is ringing in the New Year by bringing back the most famous deal in pizza history: the $10 Any pizza deal. To celebrate in style, Pizza Hut has launched a new TV ad that sings the praises of the legendary deal, reminding consumers that they can get any size, any crust and any toppings for just $10.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53994-pizza-hut-10-any-song-any-pizza-deal
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
High school freshman Nina McDonald recalls simply running for the ball during middle school soccer practice when she felt a pop in her knee, followed by excruciating pain. As she fell to the ground, she remembers thinking she would never be able to play her favorite sport again.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cayennemedical/46933/
Svetlana Medvedeva, Princess Maxima Opens Keukenhof International Flower Exhibition.
Accompanied by HRH Princess Maxima der Nederlanden, Mrs Svetlana Medvedeva, spouse of the president of the Russian Federation, has officially opened the 61st edition of Keukenhof international flower exhibition in Lisse, The Netherlands. She was especially invited because this year's central theme is 'From Russia with love'. The opening ceremony was the baptizing of a newly bred tulip. Keukenhof 2010 is open for the public until May 16th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/keukenhof/40797/
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC® television network broadcast of Super Bowl XLVI.
The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54519-e-trade-commercial-baby-super-bowl-advertisements-ads
The Johns Hopkins University Applied Physics Laboratory (APL), with help from The Boeing Company [NYSE: BA] and Iridium Communications Inc. [Nasdaq: IRDM], has successfully implemented a new space-based system to monitor Earth’s space environment. Known as the Active Magnetosphere and Planetary Electrodynamics Response Experiment (AMPERE), the system provides real-time magnetic field measurements using commercial satellites as part of a new observation network to forecast weather in space. This is the first step in developing a system that enables 24-hour tracking of Earth's response to supersonic blasts of plasma ejected from the sun at collection rates fast enough to one day enable forecasters to predict space weather effects.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iridium/45153/
Wet, used towels left in the gym. Dirty tissues discarded by someone suffering from a nasty cold. You wouldn’t think of touching these items. But unknowingly, you may be sharing something that could be just as filthy and potentially dangerous when you visit a dental office. Infection control specialists call this cross contamination.
When an unsterilized bib chain is placed around your neck, you may be exposed to dangerous pathogens including pseudomonas, E. coli and Staph aureus – the most common cause of staph infections and a potential “superbug.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bibchaincontamination/50626/
The new Jamba “At Home” Greek Yogurt Superfruit Smoothies (www.athomesmoothies.com) are fat-free and naturally low in sugar and calories. The non-fat Greek yogurt provided in each package results in a creamy smoothie that offers 50 percent more protein than the Strawberries Wild variety of Jamba “At Home” smoothies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57115-jamba-juice-greek-yogurt-superfruit-smoothies-at-home-kit
Cirque du Soleil, in partnership with Elvis Presley Enterprises, a CKX, Inc (NASDAQ: CKXE) company, celebrates the world premiere of its latest resident show Viva ELVIS™, at ARIA Resort & Casino™ at CityCenter in Las Vegas tonight.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirque/42112/
