As Christmas is nearing, Hamburg is all dressed up for the occasion: during the Advent season, 16 different Christmas markets in the city centre will attract over 6 million visitors – making Hamburg the Christmas capital of the north. No other European Christmas destination offers such diversity, ranging from the elegant/nostalgic market on the Rathausmarkt and the cool/erotic Santa Pauli market in the legendary Reeperbahn entertainment district to the exclusive/maritime market on the Jungfernstieg and the gay/lesbian market with its DJ set in the hip St Georg quarter.
While there are countless ways of celebrating Christmas, Hamburg’s locals are well acquainted with traditional Christmas carols such as “Silent Night.” During the Advent season, this classic German song can be heard at Christmas markets across the city. The port city of Hamburg is Germany’s most international, cosmopolitan and multicultural city, and if you listen closely at one of the Christmas market’s mulled wine stands, you will find that this popular song is actually being sung in various different tongues. What results is a festive “Holy Hamburg Christmas Carol” – sending Hamburg’s seasonal greetings around the world. To experience the Hamburg Christmas feeling, visit www.hamburg-tourism.de/christmas and the social web using the #HolyHamburg hashtag.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7996251-hamburg-christmas-markets-silent-nights/
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
SC Johnson, the world's leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
In addition to educating consumers, SC Johnson is actively working with organizations around the world to donate and distribute product to those in need. In coordination with the U.S. Centers for Disease Control and Prevention (CDC) Foundation, SC Johnson supported the Zika Action Plan Summit held by the White House and the CDC on April 1, and also donated to the CDC's Zika Prevention Kits. Additional donations have been made to AmeriCares, the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.
For nearly 60 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the world's largest private, urban entomology research center. In their research, they help SC Johnson create products that consumers can trust and to provide them with the right product for their pest control needs. SC Johnson is the world's largest manufacturer of insect repellent and household insecticides, including OFF!®, Raid®, Autan® and Baygon®.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/
Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show. The fourth-generation Sportage, KMA’s longest-running nameplate, wraps stunning contemporary design around a structure that is both stiffer and more spacious than before. Advanced driver assistance technologies, significant suspension and steering improvements, and available intelligent AWD vastly improve the Sportage’s driving dynamics while premium materials and world-class craftsmanship create a class-up experience in an otherwise utilitarian segment.
“Simply put, the Sportage is a breed apart in the compact CUV segment,” said Orth Hedrick, vice president, product planning KMA. “Instead of bland utility, the Sportage combines distinctly European and sporty styling with thoughtful design and functionality, including innovative packaging, premium materials, a turbocharged engine and surprising features. Sales of compact CUVs are on a sharply upward trajectory, and the all-new 2017 Sportage hits the sweet spot by providing an alternative for those seeking to express themselves with a vehicle that’s versatile enough to suit their unique lifestyle.”
The all-new Sportage’s roomier, more luxurious cabin features an impressive level of craftsmanship, with high-quality, soft-touch materials and a range of technologies improving overall comfort, convenience, and connectivity. Updates to the drivetrain provide enhanced efficiency and performance, while changes to the suspension deliver better ride and handling. Like the outgoing model, the all-new Sportage will be built at Kia’s production facility in Gwangju, Korea, and be available in three distinct trim levels (LX, EX, SX Turbo) when it goes on sale next year. Pricing will be announced closer to the Sportage’s on-sale date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7436354-2017-kia-sportage-l-a-auto-show-debut/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Take the #PepsiChallenge and step out of your routine to do something different.
Beginning today and continuing throughout 2015, this will become the hallmark of the Pepsi® Challenge™ as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge will incite consumers to take on different challenges for amazing life experiences and rewards.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7465451-2015-pepsi-challenge/
The everyday life we all lead is frenetic and overcome by millions of stimuli; there is never enough time or peace. Zazen Bear, a new Zen retail concept store at 497 Broome Street, wants to help New Yorkers find their moment of inner peace.
Through a carefully crafted collection of products that range from jewelry to home furnishing, Zazen Bear offers a unique retail experience that starts when entering the 2,400 sq. ft. store. Spread out on two floors, connected by an open staircase and a harmonious live-plant vertical garden, visitors are lead through the three interlocked circular rooms into a voyage of discovery and sensory exploration.
Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home. Incorporating precious materials like diamonds, sapphires, gold and silver the jewelry collection spans from the Connected Ring Series (starting at $213.00 to $354.00) designed to represent the connection of the mind and the universe where our inner self intersects with the world around us; the Zazen bear monogram earrings featuring the iconic bear that represents harmony and inner peace (starting at $118.00 to $306.00); the Posey Bracelets of Balance, Meditation and Calm designed as a reminder to seek these three elements in the day (starting at $815.00); the Inner Stellar necklace a reminder to embrace the constellation of stars that represents our dreams and aspirations (starting at $538.00 to $931.00).
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
At the home of the world-famous Monte Carlo Rally and on the Col de Turini, site of some of racing’s most memorable moments, Groupe Renault today announced plans for a new Alpine sports car, and unveiled the Alpine Vision show car.
“Motorsports and sports cars are deeply rooted in the DNA of Groupe Renault,” Groupe Renault Chairman and CEO Carlos Ghosn said. “Earlier this month we announced our return to Formula One with a Renault team, and today we are announcing Alpine. This is an exciting next step in our strategy to leverage talent and technology between road and track, and we look forward to reaching new customers in the sport premium cars segment.”
The show car Alpine Vision combines sensual design with outstanding agility, true to the great Alpine A110 Berlinette loved and admired by enthusiasts around the world. Alpine Vision is powered by a new 4 cylinder turbocharged engine, built by experts at Renault Sport, and its low weight will allow the car to achieve 0 to 100 km/h in less than 4.5 seconds - the target for the future production model.
Alpine will be managed by a small team of passionate experts within Groupe Renault, with one sole mission – to meet and exceed the expectations of the demanding sport premium customer. Michael van der Sande will lead as Alpine managing director, and Antony Villain will head Alpine design.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7762651-groupe-renault-unveils-plans-for-alpine/
HomeAway, the world leader in vacation rentals, is giving guests from around the globe a chance to make history as the first to ever to sleep over in the world’s most iconic landmark: the Eiffel Tower.
Starting today, travelers can enter a contest at homeaway.com/eiffel-tower to win an extraordinary vacation this summer including the opportunity to stay in custom-built accommodation inside the Eiffel Tower by answering the question: What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?*
“For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole home vacation rentals in more than 190 countries,” said Brian Sharples, co-founder and CEO of HomeAway. “Now we present this unprecedented Eiffel Tower history-making adventure, guaranteed to provide the most epic vacation memories of a lifetime.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7842251-homeaway-eiffel-tower/
Portland, Oregon has the best preterm birth rate of the top 100 cities with the most births nationwide, while Shreveport, Louisiana has the worst, according to the 2015 March of Dimes Premature Birth Report Card, which for the first time graded cities and counties around the nation and revealed persistent racial, ethnic and geographic disparities within states.
The U.S. preterm birth rate ranks among the worst of high-resource countries, the March of Dimes says. Worldwide, 15 million babies are born preterm, and nearly one million die due to early birth or its complications. Babies who survive an early birth often face serious and lifelong health problems, including breathing problems, jaundice, vision loss, cerebral palsy and intellectual delays.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7653351-march-of-dimes-premature-birth-report/
The Immigrants Who Built America: My Father’s Footsteps through Ellis Island. As told by his wife Linda Santiso. What would happen if you ventured to a new country halfway around the world where you could not speak the language? This was the situation faced by your ancestors as they began the quest for a new and better life. It was to be a life full of hardships and injustice. Child labor was legal, and safety laws were nonexistent. In addition to the high rate of job injuries, jobs were without fringe benefits. Immigrants toiled in unsafe work conditions for poverty wages with no hope of citizenship for twenty years. It was a life to be endured with only hopes and dreams for daily sustenance. This enthralling story will take you on a journey you will never forget! This is a story for all of us, because it is the story of our ancestors. Join Ramon Santiso Quiroga as he walks the trail of history with them the history that built America! Genre- Historical/Non-fiction
