Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wipi shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, missing out on feeling – and sharing – the moments of joy they crave.
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.
“With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful,” said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. “Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
The book combines theoretical principles with real-life insight, offering a practical guide of best practices to be a successful construction manager. This book is a complete manual taking you through all phases of a project, from its inception, to design, to completion of construction. It will cover all the challenges you will face as a construction manager, whether you are working as an owner’s representative, for a contractor, for an architect, or for an owner.
This book is written in an easy-to-read, conversational style, and will benefit anyone, from a new construction manager to a seasoned professional.
Find out more at http://www.Construction-Management-Book.com non fiction/self help
Thorntons, everyone’s favorite place to stop while on the go, announced today the official launch of 28 new store concepts across the local market. These stores redefine convenience and offer guests a distinctly elevated experience with quality food that is deliciously fresh and effortlessly fast, all within a real kitchen setting.
“We believe you should be able to get quality, quantity and convenience, all in one place,” said Tony Harris, President of Thorntons. “That’s why we’re going beyond gas and changing the perception of what convenience stores have to offer.”
The Thorntons Real Kitchen. Real Food. locations are equipped with real kitchens and real cooks who handcraft crave-worthy, high-quality food. A whole new menu includes hot, salted pretzels, savory breakfast and lunch burritos, pizza sticks, and more, all freshly prepared in-store. The grab-and-go concept allows guests to get in and get out in an average of three minutes, with a delicious meal in hand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7897951-thorntons-real-kitchen-real-food/
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Clayton Homes has been preparing for its huge sale beginning in September, and now they are giving potential homebuyers a great way to save big on the purchase of a new home with its Go Big & Go Home campaign offered in local Home Centers across the country.
The program, which runs through the rest of 2015, offers those looking to purchase a Clayton Home an extra push towards finally buying the home of their dreams by providing a large sales incentive. This offer is available until the end of the year and will help make homeownership with Clayton Homes even more affordable.
“We want to end the year on a high note by encouraging people to fulfill their dream of owning their own home with this amazing deal,” Clayton Homes CEO Kevin Clayton said. “We realize that homeownership is a huge decision, but with an offer this gigantic there will never be a better time to buy and finally move into the home of your dreams!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7642551-clayton-homes-go-big-go-home/
Dozens of actors, musicians, sports personalities and other distinguished guests donated their time on September 11th to honor the memories of those who lost their lives on 9/11 by raising more than $12 million for charities around the world. This special event, called Charity Day, is hosted each year by BGC Partners, Inc. (NASDAQ: BGCP) (“BGC Partners” or “BGC”), a leading global brokerage company servicing the financial and real estate markets, and its affiliates Cantor Fitzgerald and GFI Group. Celebrities who attended the event included Matthew McConaughey, Common, and Liev Schreiber in New York, and Nicole Scherzinger, Tom Hardy and Jimmy Carr in London.
In addition to the millions of dollars raised for many worthy causes, BGC Partners, Cantor Fitzgerald and GFI Group announced they are raising $5 million for the families severely impacted by Hurricanes Maria and Jose in Puerto Rico. These funds will be raised over the next several months and prepaid $1000 American Express® cash cards will be distributed to 5,000 families in January 2019.
To view the multimedia release go to:
https://www.multivu.com/players/English/8320352-bgc-partners-2018-charity-day/
The beach may be sunny right now, but the real summer hot-spot is at car dealerships. That’s where consumers can get scorching deals on new vehicles, specifically in August, according to TrueCar.com.
While common wisdom is that December is the best time to buy a car, TrueCar data shows the average price for buying a vehicle in August is more than $150 lower than any other month. That’s $500 lower, on average, than the rest of the year. And it’s more than $1,000 lower than December, which actually has the highest monthly transaction price.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62339-truecar-august-best-month-to-buy-car
Swissquote Bank AG, Switzerland’s leading online bank, announces newly created investment opportunities based on different scenarios of impacts of the US elections on financial markets.
Investors wishing to capitalize on the elections will see their investment decisions facilitated by a new predictive analysis tool, which Swissquote has developed in partnership with École polytechnique fédérale de Lausanne (EPFL). Based on an artificial intelligence algorithm, poll results will be publicly available on a dedicated Swissquote page: www.swissquote.com/us-election.
Currencies and their exchange rates are the financial assets most sensitive to the US election, often reacting in real-time to single statements the candidates make. The Hillary and Donald US Election Foreign Exchange (Forex) Baskets consist of different shares of currencies that are increasingly correlated to the Poll results, which are the Mexican New Peso, the Canadian Dollar, the Chinese Yuan and the Japanese Yen.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7963551-swissquote-fintech-us-presidential-election/
Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. With real stories like these and a history of helping young girls build self-esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” — a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud. #MyHairMyCrown.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8491351-dove-kelly-rowland-inspire-hair-confidence-with-new-single-crown/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
