blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
Continuing its commitment to bringing parents’ technology to the next generation of kids, VTech® today announces the availability of KidiBuzz™, an innovative new hand-held smart device for kids. With quality content and robust features similar to those found in parents’ smartphones, KidiBuzz lets kids play games, watch videos, listen to music, send text messages and more. Already one of the hottest toys for the holiday season, KidiBuzz has earned a place on the influential TTPM Most Wanted List.
“VTech has always strived to adapt adult technology for kids in a smart, engaging way that supports the way they play,” said William To, President, VTech Electronics North America. “KidiBuzz fills a need in the marketplace for kids growing up in the age of smartphones who want to mimic their parents, while addressing the concerns of parents who aren’t ready to commit to the expense and responsibility of a phone and plan.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140758-vtech-kidibuzz-smart-device-for-kids/
Ahead of World Mental Health Day, today sees the publication of the Mental Health Integration Index, a new research initiative commissioned by the Janssen Pharmaceutical Companies of Johnson & Johnson and undertaken by the Economist Intelligence Unit.1 The research explores the challenges of integrating Europeans with mental illness into society and employment, within the European Union’s 28 Member States, plus Norway and Switzerland. Countries have been ranked according to their degree of commitment to support those living with mental illness; the findings demonstrate that while there are many examples of good practice across Europe, the whole region has a long way to go before people with mental illness are adequately supported and truly integrated into their communities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762557-janssen-europe-mental-health-index/
There is no better time for families to travel Europe than in 2015. Rail Europe, Inc., the largest distributor of European rail products in North America, is excited to announce that families traveling with many of the European rail passes will have access to free rail travel for children. This offering is now available on the Eurail Pass product line, in addition to the Swiss Travel Pass, German Rail Pass and BritRail Pass, thus further extending the options for affordable family travel this year.
Train travel is the best way to relax and experience the European scenery while connecting to historic and culturally rich destinations. For families - it's comfortable, convenient, and now even more affordable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7157831-rail-europe-inc-newsroom/
Happy, happy birthday from the Chili’s crew, we wish it was our birthday… wait, it is our birthday and we want to party with you! On March 13 (3/13), we, Chili’s® Grill & Bar, are celebrating our birthday externally for the first time and want our Guests to join in on the fun with Presidente Margaritas™ for only $3.13 all day long at participating locations. See what we did there? Gave you a reason to remember 3/13 with $3.13 Presidente Margaritas ☺.
We know that our Guests deserve the very best. So, to commemorate the big day, it only made sense to offer our best-selling drink that is shaken precisely 25 times on the way to the table and has been perfected to what many call “the best margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8246352-chilis-birthday-march-13-presidente-margaritas/
Today VTech® announces the availability of new Go! Go! Smart Wheels® and Go! Go! Smart Friends® playsets, offering engaging, multi-sensory learning through exciting new themes to provide children with endless adventures. The toys in the award-winning lines feature proprietary SmartPoint® and MagicPoint® technologies that truly bring the toys to life while teaching first words, letters and more as children explore cause and effect relationships.
“Our Go! Go! Smart Wheels and Go! Go! Smart Friends lines have been so successful because parents recognize the unique way we’re infusing technological innovation into recognized play patterns,” said William To, President of VTech Electronics North America. “The addition of the exciting new themes, from an adventure park to an underwater mermaid castle, offer new ways to inspire children’s imaginations and deliver engaging play experiences.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140757-vtech-go-go-smart-wheels-smart-friends/
A rite of passage for many families is packing up the car and heading to a relative’s house to celebrate the holidays. Whether you’re flying part of the way or driving the entire distance, keeping the kids quiet and entertained is paramount to a stress-free trip. Just as important as going over your safety check list is packing your children’s favorite snacks, as well as activity bag chock full of mini board games, coloring books and puzzles. Wearing comfy clothes and bringing cozy blankets can also make a long (and sometimes COLD!) trip much more comfortable.
Travel expert and self-defined “über-busy working mom,” Amy E. Goodman is a pro when it comes to traveling with her family. She is available for live interviews to share with your viewers how to put together a stress-free, relaxing winter getaway – whether to the relative’s or a much needed winter escape!
Scotch is a drink embraced and enjoyed wherever, whenever. It is the world’s favorite whisky, and we bet you didn’t know that it’s the only drink that offers a diverse range of tastes, textures and flavours. Whether neat, on the rocks or in a cocktail, there is no right or wrong way to drink Scotch whisky. As long as you enjoy it (responsibly, of course!) that’s all that matters. It is also the ideal gift for men. If you are confused what to gift your man, don’t hesitate anymore and get him a bottle of Scotch Whisky! A gift which he will not only appreciate but also cherish.
Scotch whisky is found in the hands of arbiters of style around the world, and India is no different. On the occasion of World Whisky Day on 21st May, USL-Diageo, India’s leading premium drinks Company introduced Bangalore to its biggest global campaign ‘#LoveScotch’. Indulging the audience with their favorite Scotch whisky stories were Canadian Super Model and Global #LoveScotch Ambassador Coco Rocha, actors Randeep Hooda, Mandira Bedi, Dino Morea, alongside Businessman Rajiv Mehta and Whisky Connoisseur Magandeep Singh.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891051-stars-with-their-favorite-scotch-whisky/
The Häagen-Dazs brand is helping to change the way ingredients are grown to better support bee populations by working hand-in-hand with its farmer suppliers. The internationally-recognized ice cream brand has installed one of the largest, privately funded pollinator habitats on the farmland of its almond supplier in California’s Central Valley. No stranger to helping the bees, the brand aims to impact additional ingredients used throughout its super-premium ice cream portfolio and positively influence sustainable agriculture practices.
The “Häagen-Dazs Loves Honey Bees” program launched in 2008, and today is expanding from research and educational funding to hands-on initiatives that will rejuvenate pollinator habitats to allow native bees to flourish. Located in Chowchilla, California, the habitat consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland. In order to supply what pollinators need, the Häagen-Dazs brand worked with expert agronomists and the Xerces Society to maximize the impact of the habitat by choosing regional plants that are attractive to pollinators. Looking forward, the team will work to create custom habitats for more of its ingredient suppliers who depend on bees to pollinate their crops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8075051-haagen-dazs-sustainable-agriculture-bees-pollinator-habitats/
As we quickly approach Thanksgiving, the rush for a well-rounded holiday menu has already begun. You want to showcase your exemplary culinary skills to your friends, family, and coworkers, right? Don’t worry - you are way more fun than just mashed potatoes. Bellucci has just the recipe to kick-start your Thanksgiving celebrations.
“Knowing how to cook flavorfully with fresh and simple ingredients is the key to holiday hosting,” says Susan Testa, the Director of Culinary Innovation at Bellucci. “Crostini, also known as mini toasts, are the perfect make-ahead Thanksgiving party appetizer. You can top them with local ingredients from your farmer’s market, bake, and drizzle with Organic Bellucci Extra Virgin Olive Oil. Our Butternut Squash and Chèvre Crostini are deliciously savory, sweet, and sultry.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8009051-bellucci-no-fuss-toast-to-thanksgiving/
Honeywell (NYSE:HON) and the U.S. Green Building Council (USGBC) today announced they are working together to deepen facility sustainability by integrating USGBC’s new LEED® Dynamic Plaque™, a near-real-time monitoring tool with integrated building automation technology from Honeywell to measure and provide performance feedback to help optimize operations.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7352651-honeywell-and-u-s-green-building-council-collaborate-to-advance-building-sustainability-with-leed-dynamic-plaque/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
