Cheer is: More time with the family? Festive décor? Planning in advance? Today, Sam’s Club announced the results of the 2012 Study on Holiday Cheer, which set out to understand the state of holiday cheer among American consumers and discover the routines and inspirations that create cheer during a busy shopping season. The Sam’s Club study revealed that while 75 percent of consumers feel that the recent economy has an impact on their holiday cheer, 79 percent are looking forward to the 2012 holiday season.
To deliver more cheer to hopeful families this holiday, today Sam’s Club and SamsClub.com/holiday launch a host of inspirational holiday solutions for preparing the home, entertaining and gift giving. To further elevate cheer through the season, Sam’s Club has enlisted an all-star squad of Cheer Guides, national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58788-sams-club-study-reveals-true-state-of-cheer-in-america
With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
Home to the most innovative and thrilling roller coasters, Six Flags Entertainment Corporation, (NYSE:SIX) the world’s largest regional theme park company, is commemorating National Roller Coaster Day – August 16 – at all of its North America theme parks with special roller coaster events and social media contests.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7295451-six-flags-celebrates-national-roller-coaster-day/
As the largest minority group in the United States comprising 16.4% of the population, the Latino community is having an increasingly significant influence on a broad range of economic, cultural and political issues and, most recently, has become a key focus of attention for the national media and political leaders related to the presidential election and the Latino vote's potential to sway its outcome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57415-pr-newswire-latino-vote-2012/
A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7240051-wwe-superstars-importance-of-being-dad-national-public-service-campaign
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
Summer is here, and TruGreen is releasing results to a national survey that reveals a few of America’s favorite outdoor pastimes as well as tips for creating easy activities for the whole neighborhood. In a short video, TruGreen Spokesperson Jason Cameron provides suggestions for how Americans can create fun yard games and “gamify” their lawn this summer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7549551-trugreen-livelifeoutside-backyard-ideas/
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
The transition to a “Green Economy” has been a main priority of Kazakhstan the past several years. In 2012, our capital Astana, won its bid to host EXPO2017 with ‘Future Energy’ as the theme. This subsequently led to the adoption of “green” development.
From 18 to 22 January 2014, Kazakhstan participated in Abu Dhabi Sustainability Week in the capital of the UAE. According to Talgat Yermegiyayev, the Chairman of the Astana EXPO-2017’s National Company JSC, the summit provides the ideal platform for cooperation with key partners in future energy sector projects.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64185-EXPO-2017-future-energy-world-summit
This July 4th, America’s national Independence Day celebration will kick off the festivities for our country’s 238th birthday with an all-star salute led by our country’s favorite host, two-time Emmy Award-winning television personality Tom Bergeron (DANCING WITH THE STARS). Broadcast live on PBS from the West Lawn of the U.S. Capitol, the event will feature performances by: Rock and Roll Hall of Famer Frankie Valli; Grammy Award-winning music legend Patti LaBelle; platinum recording artist and songwriter Philip Phillips; multi-platinum recording artist and actress Jordin Sparks; the world-famous Muppets; five-time Grammy Award-winning singer and songwriter Michael McDonald; country music superstar Sara Evans; singer-songwriter Kendall Schmidt from BIG TIME RUSH and HEFFRON DRIVE; and five-time Tony Award nominee and Broadway star Kelli O’Hara; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7124752-capital-concerts-celebrate-america-s-birthday-with-pbs-a-capitol-fourth
The Great Food Truck Race kicks off season four with a brand-new cast of food truck hopefuls, who hit the road for the longest route in series history (4,181 miles) and exciting culinary challenges that celebrate the country’s national landmarks from the Hollywood sign to South Dakota’s Crazy Horse Memorial to Chicago’s iconic Buckingham Fountain to the U.S. Capitol building in Washington D.C. These competitors are not current food truck operators – they are eight teams of talented cooks with unique concepts and a dream to one day operate their own food truck business. Each three-person team is provided a vehicle for the race, but only the grand-prize winner gets to keep their food truck and a $50,000 cash prize to start their business. Hosted by Tyler Florence, the seven-episode series premieres on Sunday, August 18th at 9pm ET/PT on Food Network.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/58431-the-great-food-truck-race
