Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
The 11th annual Amgen Tour of California presented by AEG entered its second decade as America's most prestigious annual cycling event, welcoming an unsurpassed field of professional teams for the race start in San Diego. One of the most important races on the international calendar, the 8'day event attracts some of the brightest cycling stars in the world to the golden state each May. This year’s field features 11 World Champions, five Olympic medalists and Rio Olympic hopefuls, with more than 30 countries represented.
The 2016 Amgen Tour of California includes 10 UCI WorldTour Teams, the most in race history, as some of the top cyclists in the world face off across nearly 800 miles of California terrain May 15-22, visiting 12 Host Cities from San Diego to Sacramento.
2016 marks the debut of the UCI Women's WorldTour, which brings the highest level of professional women's cycling competition to cities around the world. The four-day Amgen Breakaway from Heart Disease Women's Race Empowered with SRAM May 19-22 marks the U.S. debut of the Women’s WorldTour and will showcase some of the best talent in the sport. The peloton will include two-time Olympic champion Kristin Armstrong and eight Rio Olympic hopefuls.
The eight-stage men’s event began Sunday with 18 of the world’s most decorated and esteemed teams competing for one of the sport’s most coveted titles. World Champion and reigning race champion Peter Sagan of Tinkoff roared to victory in a bunch sprint to the finish line in Mission Beach, San Diego, putting him back into the yellow leader jersey he wore at the race’s conclusion last year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7831951-amgen-tour-of-california/
InformationWeek announces the launch of a unique series of executive events called The Mobile Business Futures Summit, which take place in May and June in New York, Toronto, San Francisco, and Chicago. The events, which are designed to provide business executives with new ideas for empowering employees, improving customer experience, and unlocking additional revenue streams through mobile computing, are expected to attract more than 50 influential business executives in each city. The event series is being sponsored by MicroStrategy.
To view the multimedia content associated with this release, please click:
http://www.multivu.com/players/English/7170031-microstrategy-mobilize-your-enterprise/
Scotch is a drink embraced and enjoyed wherever, whenever. It is the world’s favorite whisky, and we bet you didn’t know that it’s the only drink that offers a diverse range of tastes, textures and flavours. Whether neat, on the rocks or in a cocktail, there is no right or wrong way to drink Scotch whisky. As long as you enjoy it (responsibly, of course!) that’s all that matters. It is also the ideal gift for men. If you are confused what to gift your man, don’t hesitate anymore and get him a bottle of Scotch Whisky! A gift which he will not only appreciate but also cherish.
Scotch whisky is found in the hands of arbiters of style around the world, and India is no different. On the occasion of World Whisky Day on 21st May, USL-Diageo, India’s leading premium drinks Company introduced Bangalore to its biggest global campaign ‘#LoveScotch’. Indulging the audience with their favorite Scotch whisky stories were Canadian Super Model and Global #LoveScotch Ambassador Coco Rocha, actors Randeep Hooda, Mandira Bedi, Dino Morea, alongside Businessman Rajiv Mehta and Whisky Connoisseur Magandeep Singh.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891051-stars-with-their-favorite-scotch-whisky/
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over ten years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL. In addition to his work in the general market as a host/designer for HGTV (Home & Garden Network) on shows such as Small Space, Big Style and Decorating Cents, Martin has been featured on numerous Spanish-language media platforms airing nationally in the United States and throughout Latin America. He is currently a home décor contributor to Un Nuevo Día, Telemundo’s national morning program. Prior to that, he was the lead designer on Decorando Contigo airing for five seasons on Galavisión. His decorating segments have been featured on FOXLife on programs such as Tu Vida Más Simple and Hogar Express. He was chosen by Moen, the #1 faucet brand in the United States, to be their Home Décor & DIY Expert for three consecutive years on their SaturDIY: Moen Makeover webisode series for the general market. Most recently, he can be seen co-hosting on ION Television and on HuffPost Voces.Com as their DIY expert on the Baño Chic and Hogar Chic webisode series. Martin has shared his decorating and lifestyle tips in the pages of Vista Magazine, People En Español, Latina Magazine, TV y Novelas, HuffPost Voces and Qué Rica Vida. His experience also includes being an On-Air Guest Expert for the HGTV Home brand on the Home Shopping Network. He draws on his keen eye for design, experience as a visual merchandiser, and savvy shopping skills to help homeowners realize that a beautifully-decorated space can be within their reach. Martin works exclusively with clients through his home styling company, The WOW Factor!, Inc., where he specializes in one-day makeovers and working with a minimal budget to achieve the decorator look for less! Please visit www.martinamado.com for additional information and press including features inside People En Español and other publications. You may follow him on Twitter @martinamadotv, join his Facebook fan page: Martin Amado: Home Décor & Lifestyle Expert, subscribe to his YouTube channel: Martin Amado and follow him on Instagram: @martinamadotv for more decorating tips and ideas.
A double celebration hit Las Vegas over Memorial Day Weekend with the official opening of Drai's Beach Club • Nightclub and The Cromwell. After more than 15 years of imagining his dream nightclub, Victor Drai officially opened the doors to his 65,000 square foot rooftop venue on May 23, 2014. At ground level, The Cromwell, Las Vegas’ newest boutique hotel, officially welcomed its first guests with a celebratory ribbon cutting on May 21, 2014, unveiling 188 rooms including 19 suites. Rooms are available are www.thecromwell.com or by calling 1-844-IAM-CROM.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7233051-cromwell-las-vegas-drai-s-beach-club--night-club-opening
The newest technological device may be one of the oldest architectural elements – the wall. Steelcase today launches V.I.A.™, vertical intelligent architecture, designed to create spaces that help fuel the innovation process. V.I.A. hosts the latest large-scale video and display technologies, offers unprecedented acoustic privacy, and easily reconfigures to support rapid change. It is being shown for the first time at NeoCon 2013 in Chicago June 10-12.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62072-steelcase-v-i-a-vertical-intelligent-architecture-walls
The beach may be sunny right now, but the real summer hot-spot is at car dealerships. That’s where consumers can get scorching deals on new vehicles, specifically in August, according to TrueCar.com.
While common wisdom is that December is the best time to buy a car, TrueCar data shows the average price for buying a vehicle in August is more than $150 lower than any other month. That’s $500 lower, on average, than the rest of the year. And it’s more than $1,000 lower than December, which actually has the highest monthly transaction price.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62339-truecar-august-best-month-to-buy-car
The legalization of marijuana in many states may be changing the way teens think about marijuana and other harmful substances like heroin. A new study commissioned by Rosecrance shows that the legalization of marijuana may encourage teenagers to experiment with the drug, along with other substances.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7219651-rosecrance-study-teenagers-believe-marijuana-legalization-may-encourage-drug-substance-experimentation/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
LIGHT the new video from Alexis Houston. This is the title track from the upcoming EP and Album. Shot in New Orleans, this festive song, takes its inspiration from the resilience and strength of the people of the 'Crescent City'. Alexis Houston performing 'Light' out on 26th May.
