LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
Totino’s Pizza Rolls™ and Twitch, the world’s leading social video platform and community for gamers, are teaming up to create the ultimate gaming showdown using a one-of-a-kind “Totino’s Bucking Couch.” On Sunday, Feb. 7, Twitch users will have the opportunity to spin, roll and buck some of the top names in gaming right off the couch they’re sitting on in the first ever “Totino's Bucking Couch Bowl.”
Created by Totino’s, the first ever bucking couch is set up like a mechanical bull with a full range of motion and controlled through chatroom commands by Twitch commentators, highlighting the Totino’s “Live Free. Couch Hard.” lifestyle. Designed to disrupt anyone who takes a seat, the couch offers a challenge to skilled gamers and a thrilling live event for Twitch users to enjoy.
To view the multimedia release go to:
http://www.multivu.com/players/English/7735051-totinos-bucking-couch/
Hennessy, the world’s best-selling Cognac, is proud to announce the debut of the brand’s first-ever game day commercial airing this Sunday, February 3rd. Narrated by hip-hop legend Nas, the TVC, titled “Major,” brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of cycling champion Marshall “Major” Taylor.
In the late 1890s, Marshall “Major” Taylor became the best cyclist of his time, and throughout his career he dominated his competition in the U.S. and abroad. He held seven world records by 1898, and in 1899, became one of the first African Americans to win a world championship. Marshall “Major” Taylor’s global fame established him as one of the world’s first international sports champions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8487951-hennessy-never-stop-settle-game-day-commercial/
If you’re looking for that promise of breathtaking romance that will curl your toes and leave you breathless, check out the worlds of USA Today Bestselling author Jennifer St. Giles! Whether it’s historical romance, paranormal, thriller or contemporary there’s love, happy ever after and a fantastic story! She may write as Jennifer St. Giles, JL Saint or Jennifer Saints, whatever the name, the amazing story is the promise! Find out more at http://jenniferstgiles.com/ Romance and thriller
ADP, a leading global technology company providing human capital management (HCM) solutions, brings a profound understanding of the changing world of work to today’s launch of its first-ever 360-degree brand campaign, “What Are You #WorkingFor?”. The key insight underscoring the integrated campaign is that work is about more than what you do — it’s about achieving something greater for one’s self and others.
For 70 years, ADP has reimagined the workplace by designing cutting-edge products, premium services and exceptional experiences that touch millions of people’s lives daily. ADP was the first to deliver automation in the HCM space, first in the cloud, first to provide a mobile HCM app and first to create an HCM marketplace. This legacy of innovation and insight into the design of the employee experience inspired ADP’s new brand platform, “Always Designing for People,” also unveiled today. Representing ADP’s new tagline, the brand platform is an expression of what ADP stands for and reinforces its relentless determination to rethink a better, more personalized world at work so everyone can achieve their full potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504551-adp-rebrand-always-designing-for-people-what-are-you-workingfor/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
This book was written primarily for those young people, both boys and girls and their parents and/or mentors who, for whatever reason, believe they have no chance at a successful life. This book is the story about a young boy who believed he was in that category while growing up. That little boy changed those odds and ultimately did many things that most people cannot even dream of. Dick was expected to work twelve- to fourteen-hour days every day until he left home to join the air force when he was seventeen years old. By the grace of God, Dick somehow graduated from high school since he never once, in twelve years, ever had any time to do homework. Dick’s very best childhood friend was his Dog King who is on the cover of this Book. Without King, Dick’s childhood would have been very, very difficult, for they were always together. Life was about to change dramatically when Dick joined the air force when he was seventeen years old. The title of the book, “Destiny,” is very appropriate since it was at that time when destiny played a major role in Dick’s life. Dick should have never passed his induction physical due to an unknown severe bundle branch blockage in his heart, but he did; he should have never been accepted in the Air Force’s air weather school, but he was, graduating forty-third out of a class total of 187. He remained in the air force for a total of four years. In his book, Dick discusses many more pivotal events where destiny played a major role. non-fiction/historical
Pop-Tarts® is giving teens the ultimate backstage pass to a Crazy Good™ Summer with the help of some of the hottest music acts out there – Jessie J, Rixton and Jhene Aiko.
Pop, Rock and R&B: Pop-Tarts blended the musical flavors of Jessie J, Rixton and Jhene Aiko in their first-ever song collaboration, titled “Sorry to Interrupt.”
Backstage Access: Go behind the curtain and check out the making of the song.
Crazy Good Concerts: Catch the artists as they headline the Crazy Good Summer concerts and debut their hot new tune.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537451-pop-tarts-crazy-good-summer/
Dollar Car Rental, the leading family brand in the car rental industry, is rolling out an industry-leading debit card policy making it easier than ever to reserve a car using a debit card. The policy will eliminate credit checks, reduce proof of return travel and ID requirements, while also lowering the renter age restriction from 25 to 20 years old.
Financial expert and debit card advocate, Dave Ramsey, is joining forces with Dollar to help spread the word about the new, more customer-friendly policy, as it is a long-awaited solution that addresses a need he has seen firsthand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8492251-dollar-car-rental-debit-card-policy/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
The Egyptian Ministry of Antiquities is pleased to announce the launch of an egyptian – international Project using non-invasive and non-destructive surveying techniques for the scanning of Egyptian Pyramids under the title “ScanPyramids” project.
Just because a mystery is 4500 years old doesn’t mean it can’t be solved…” This could be the motto of the exceptional scientific mission launched October 25, 2015, under the authority of the Egyptian Ministry of Antiquities, initiated, designed and coordinated by the Faculty of Engineering of Cairo and the French HIP.Institute (Heritage, Innovation and Preservation). Radiographic muons, aka cosmic particles, infrared thermography, photogrammetry, scanner and 3D reconstruction: the most innovative technologies will be used by researchers of international renown and three major universities: the Faculty of Engineering of Cairo University, Université Laval of Quebec and Nagoya University of Japan. Their goal: to probe the heart of the largest pyramids of Egypt, without drilling the slightest opening.
Four millennia after their construction, these ancient giants are far from having yielded their secrets. The first mystery concerns their construction, especially Khufu, the last of the Seven Wonders of the Ancient World still existing: it is still impossible to describe with certainty how this stone monument, the largest ever built by humans, was erected.
The “ScanPyramids” project has already been approved by the permanent committee of the Ministry of Antiquities and has obtained all necessary permissions from concerned authorities. With a base of more than 5 hectares, its original height of almost 150 meters and a mass of 5 million tons, how was it possible to construct such a wonder in only 25 years?
To view the multimedia release go to:
http://www.multivu.com/players/uk/7671551-scanpyramids-project-launch-egyptian/
Carowinds, the premier entertainment destination of the Carolinas, is gearing up for the most exciting season ever, with the debut of the world’s tallest and fastest giga coaster, Fury 325 on Saturday, March 28.
Fury 325 will simulate the wild, daring and spontaneous flight of the hornet. Riders will board one of three 32–passenger open air trains and begin their ascent to the top of a 325–foot tall hill (over 30 stories) followed by an initial 81–degree first drop. The train then races through a series of hills, curves and quick transitions while reaching speeds of up to 95 miles per hour along 6,602 feet of track.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7477451-carowinds-fury-325/
