AstraZeneca announced today that it has collaborated with actor and father James Van Der Beek on a campaign to dispel common myths about the flu and underscore the importance of annual influenza vaccination for eligible individuals and families. As part of the campaign, Van Der Beek stars in an informative and comedic video, called “Just the Flu Facts,” in which he uses his signature sense of humor to debunk common misconceptions about seasonal influenza that are often barriers to vaccination.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312451-medimmune-specialty-care-james-van-der-beek-flumist-quadrivalent-encourage-flu-shot/
At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
There’s a lot of stuff to do every day. Yep, no news there. Getting through it all is part of our everyday routine. But for many people, getting things checked off the to-do list, and taking care of the people around us, is something we take pride in. It’s good to feel a sense of accomplishment when the day is done. To celebrate “owning the everyday,” just in time for Almond Day on February 16, California Almonds has launched a new campaign with the tagline, “Own Your Everyday, Every Day.”
The campaign applauds busy people who get stuff done. The first in a series of TV ad spots is now live, airing on NBC during the Olympics, and features a smart, almond-snacker mom who creatively motivates her kids. Future ads will humorously highlight other common, everyday moments where almond snackers “own it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8274251-california-almonds-ownyoureveryday-almond-day-campaign/
Jewelry Television® will support the American Heart Association’s Go Red For Women® this month to help fight heart disease. The shopping network will roll out ‘Love Your Heart,’ a comprehensive, multimedia campaign created to raise awareness and educate viewers about the risks of heart disease, and raise funds to support the Go Red for Women® movement.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65489-jewelry-television-supports-american-heart-association-go-red-for-women
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
To announce the first-ever RC 350 sport coupe and RC F performance coupe, Lexus today launches a comprehensive marketing campaign that showcases the vehicles across a variety of media platforms. The RC/RC F marketing campaign mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341251-lexus-rc-350-sport-coupe-rc-f-performance-coupe/
When Amway™ asked for help in raising awareness about global childhood malnutrition through its Nutrilite™ Power of 5 Campaign, more than 260,000 people across the globe raised their hand to do just that. And they broke a GUINNESS WORLD RECORDS™ title in the process.
As a global leader in nutrition research, development and innovation, Amway paired its expertise from Nutrilite™, the world’s number one selling vitamins and dietary supplements brand*, with its passion for helping people live better lives. Amway™ last year launched the Nutrilite™ Power of 5 Campaign to expand the distribution of the Nutrilite™ Little Bits™ supplement. At the time, the micronutrient powder with 15 essential vitamins and minerals for children was being distributed in two countries through established programs run by Non-Governmental Organizations. It has since expanded to nine countries and there are plans for more.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7214653-amway-guinness-world-record/
“You are a Playboy and you have extraordinary powers. You enter a rooftop party. Here’s what could happen…”
Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new blockbuster fragrance and body care collection. The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night. Forget saving the world – they’re too busy seducing and having fun! Are you ready to play? PRESS TO PLAY!
To view Multimedia News Release, go to http://www.multivu.com/mnr/61946-super-playboy-new-fragrance-body-care
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
The average walker takes about 10,000 steps per day, which can put tremendous stress on the 26 bones and 33 joints in your feet. The Look for the “O” campaign from the American Orthopaedic Foot & Ankle Society (AOFAS) encourages consumers to take charge of their foot and ankle health and choose a foot and ankle orthopaedic surgeon when medical care is needed.
“Most people don’t give much thought to their foot health – that is, until something goes wrong,” stated J. Chris Coetzee, MD, president of the AOFAS Board of Directors. “But 75% of all people experience foot pain at some point in their lives, and it’s important to know how to find the best medical care before a problem arises.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164351-aofas-what-is-a-foot-and-ankle-orthopaedic-surgeon/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
