A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
The Goodyear Tire & Rubber Company today announced NASCAR star Dale Earnhardt Jr., 26-time NASCAR winner, will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads.
“We’ve already had a relationship due to the confidence that I have in Goodyear tires on the track with the 88 car and on the street with my own personal car,” said Earnhardt Jr. “There’s a huge trust factor that we’ve had for a really long time, so this feels like a continuation of something that has been going on for a while.”
Earnhardt Jr., NASCAR’s most popular driver 13 years running and one of America’s favorite athletes, has accomplished his significant racing achievements on Goodyear tires including his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.
To view the multimedia release go to:
http://www.multivu.com/players/English/74044510-goodyear-dale-earnhardt-jr/
The National Insurance Crime Bureau (NICB) today released a national analysis of vehicle theft which compares annual statistics for thefts, population and vehicle registrations from 1960 through 2013. Just released FBI crime figures for 2013 show that 699,594 vehicles were reported stolen last year–a 58 percent reduction–from 1991 when vehicle theft reached an all-time high of 1,661,738.
Over the years, the single-vehicle family–long the norm in America–became the exception as it gave way to families with multiple vehicles. In 1960, there were 74,159,209 vehicles registered across the nation whose population that year was 180,671,158. Registrations as a percentage of that population stood at 41 percent. In 2012, that figure increased to 80.8 percent as registrations climbed to 253,639,386 distributed within the nation’s 313,873,685 in population.
To view the Multimedia News Release, go http://www.multivu.com/players/English/70506513-national-insurance-crime-bureau-historical-look-at-vehicle-theft-in-united-states/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
Today VTech® announces the availability of new Go! Go! Smart Wheels® playsets, driving excitement to the line with fun new themes to spark toddlers’ imaginations. The Go! Go! Smart Wheels line offers engaging play experiences while teaching first words, letters and more and features innovative SmartPoint® technology that truly brings the toys to life.
“Kids love our Go! Go! Smart Wheels line because it’s fun; parents love that it’s smart and engaging. With this new collection there’s even more to love, with exciting themes that will take kids on thrilling new adventures,” said Andy Keimach, President, VTech Electronics North America. “From a police tower that allows kids to chase a getaway car, to a multi-level, interactive garage, to an airport with a plane that ‘takes off,’ there are engaging play experiences for every child.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8327353-vtech-go-go-smart-wheels/
Not being able to see well is no laughing matter. That’s why nationally renowned standup comedian and radio personality Rickey Smiley has teamed up with America’s Best Contacts & Eyeglasses to create the Rickey Smiley Eyewear line and give more people the opportunity to see well and look good, too. Now available in 12 styles, these fashion-forward frames feature hot color combinations and distinguished finishes and textures – and are reasonably priced.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308451-america-s-best-rickey-smiley-launch-stylish-affordable-fashion-frames-eyewear/
Design and architecture fans now have the opportunity to tour the first-ever Real Simple and This Old House “2014 Dream Home of the Year”.
The luxury-quality, award-winning Breezehouse built by Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, is the epitome of a Southern California “Dream Home” and is packed with inspiration, resources and ideas to help visitors bring their own “dream home” to life. The L.A. Dream Home, which will be featured in the September issue of both Real Simple and This Old House magazines, is open to the public to tour the weekends of September 13-14; September 20-21; and September 27-28. Admission is free. More information, including how to use convenient shuttles to visit the house, can be found at www.bluhomes.com/designsmart.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7043256-blu-homes-breezehouse-awarded-2014-dream-home-of-the-year-by-real-simple-and-this-old-house/
Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) released a new report, “A Decade of Innovation in Rare Diseases,” to document the significant progress made in the last 10 years in understanding a broad range of rare diseases and translating this knowledge into groundbreaking therapies for a variety of patient populations.
The report illustrates that more than 230 new medicines to treat rare or “orphan” diseases were approved by the U.S. Food and Drug Administration (FDA) in the last decade, and there are currently more than 450 orphan drugs in development.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350554-phrma-report-innovation-rare-diseases/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For North America
Dr. Danielle Marcoux from Canada
Camp Liberté – Summer camp for children with skin disorders
This one-week summer camp run by volunteer dermatologists and nurses enrolled children aged 7 to 12 with moderate-to-severe skin disorders, as well as their families, to bring them together for support, social interaction and to increase their confidence. All the activities aim to increase patients’ confidence and self-esteem, improve social skills, reduce stigma about their condition and improve adherence to treatment.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Today Boys & Girls Clubs of America (BGCA), the nation’s #1 advocate for kids and teens, launched their new Boys & Girls Clubs - Alumni & Friends Club to engage its estimated 16 million Club Alumni. Alongside Alumni & Friends Club spokesperson Shaquille O’Neal, numerous other celebrity ambassadors, hundreds of local Boys & Girls Clubs, corporate and media partners, BGCA is calling former Club members to join the movement in building great futures for the next generation.
“Boys & Girls Clubs have impacted the future of multiple generations, with 54 percenti of our Alumni saying that their Club saved their lives,” said Jim Clark, president & CEO of BGCA. “We want to reconnect with the millions of former Club kids and issue a call to action to come together as advocates and ambassadors for Clubs around the country, so that every kid in America has an open door to a great future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7618751-boys-and-girls-clubs-alumni/
STOUFFER’S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City’s Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives.
STOUFFER’S FIT KITCHEN took over Phoenix elevating one of America’s favorite pastimes, recreational softball, surprising Arizona State University students with guest coaches for the day – Kris Bryant and Mike Moustakas. Two intramural teams took their game a step closer to the big leagues as Bryant and Moustakas went head to head in a friendly rivalry, sharing advice with the collegiate teams and showing fans everyone has a different way of staying fit.
The Fit City takeover, also included a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. After exhausting all of their energy during the softball game and taking on the Fit City Course, fans had the opportunity to try the different fit feats and fuel up on free STOUFFER’S FIT KITCHEN samples to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7812251-stouffers-fit-kitchen-bryant-moustakas/
The Smithsonian's National Museum of American History will open a new exhibition on American business July 1 in the Mars Hall of American Business. The exhibition, “American Enterprise” will have a strong focus on the nation's agriculture history which is one of four economic sectors in the exhibition. It will explore precision farming, environmental concerns and hybrid seeds.
“American agriculture has gone through a tremendous transformation in the past seven decades, becoming a high-tech industry, deeply affecting not just farmers themselves but every American and the American experience in general,” said Peter Liebhold, museum curator and chair of the Division of Work and Industry.
The companion book American Enterprise: A History of Business in America, will highlight significant artifacts from agriculture's humble beginnings to the technological advances that make it a leading industry in the United States.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7433931-national-museum-of-american-history/
