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As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can. “Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.” As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust. To view the multimedia release go to: http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/

When you go to a buffet, do you eat just about all the food you can and worry about the heartburn later? Just about everyone I see at a buffet or even a company potluck loads their plate with more food than their stomach can digest at one time.

Technically, yes. In the U.S. anyone can provide a certified translation. However, by signing the certification document, you are making a legal statement for which you can be held accountable in a court of law. While there is no law preventing you from certifying your own translation, most institutions will reject a certified translation completed by yourself because of conflict of interest.The best practice is to use a professional translation service that is experienced in certifying translations daily. Usually they'll offer guaranteed acceptance, so you don't need to worry about rejection or delays.