Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54077-dc-entertainment-we-can-be-heroes-giving-campaign-hunger-in-horn-of-africa
Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42975/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
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Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
Six years ago NASA discovered the possibility of alien life within our solar system. A probe was launched to collect samples, but crashed upon re-entry over Central America. Soon after new life forms began to appear there and half of Mexico was quarantined as an INFECTED ZONE.
Today, the American and Mexican military still struggle to contain
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
Hologic, Inc. (Hologic or the Company) (Nasdaq: HOLX), a leading developer, manufacturer and supplier of premium diagnostics, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, today celebrates 10 years of the availability and success of its NovaSure endometrial ablation system. Since 2001, more than one and a half million women have been treated with the NovaSure system to reduce or eliminate their heavy periods, without the need to undergo hysterectomy. The NovaSure procedure is a one-time, five-minute procedure that can be performed in the doctor’s office with very minimal recovery time.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hologic/50096/
Today Kia Motors America (KMA) introduced the 2020 Soul, a completely new version of Kia’s beloved, award-winning and unconventional compact utility vehicle. In conjunction with that world-debut, the all-electric, battery-powered Soul EV was also unveiled. Just as quirky, fun-loving and crowd-pleasing, the Soul EV provides the opportunity for lovers of the Soul to drive without ever stopping for gas.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246058-2020-kia-soul-ev-la-auto-show/
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
