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What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
Today, multi-genre music network founded by artist SEAN “DIDDY” COMBS kicks off season two of entertainment news flagship REVOLT Live at a new time – weekdays at 7pm ET / 4pm PT. The anniversary show, airing January 27, will feature hip-hop sensation and Grammy® winner LUPE FIASCO, who will perform tracks from his newly released fifth album Tetsuo & Youth. During the show, returning hosts Sibley and DJ Damage will interview artists including Inglewood, CA-bred lyricist CASEY VEGGIES and rockers MY GOODNESS.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7425351-revolt-season-2/
Al Maryah Island hosted Abu Dhabi’s biggest New Year’s Eve celebration, a spectacular evening of music and fireworks. Thousands of families and friends filled the island’s waterfront Promenade where they enjoyed an electrifying concert with Emirati star Hussain Al Jassmi, Egyptian pop sensation Mohamed Hamaki, and winner of Arab Idol 2015, Mohammed Assaf.
More than 10,000 people enjoyed hearing their favourite songs performed during the five-hour show, which culminated in an exhilarating midnight countdown, followed by a breath-taking firework display.
The evening was a landmark occasion in Al Maryah Island’s colourful events calendar and was staged through a partnership between Mubadala and Platinum Records, the leading record label company which operates under the umbrella of MBC Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8012751-al-maryah-island-welcomes-2017/
could you be the next marc jacobs beauty social media sensation? #castmemarc is back and this time it’s all about beauty. post a video on instagram telling marc what inspires you in beauty and fashion, and why he should pick you. make sure to tag @marcbeauty #castmemarc in order to be considered.
this isn’t about airbrushed perfection – marc has always been known to find beauty in authenticity and imperfection.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994351-marc-jacobs-beauty-castmemarc-casting-call/
Carbone, the Greenwich Village sensation that made waves in New York City’s dining scene, made its debut in the entertainment capital of the world last night as it officially opened its doors at ARIA Resort & Casino in Las Vegas.
Marking Major Food Group’s first domestic expansion outside of New York City, Mario Carbone, Rich Torrisi and Jeff Zalaznick introduce their celebrated concept to Las Vegas that reinvigorates classic Italian-American cuisine with unforgettable Captain tableside service, world-class-sourced ingredients, and award-winning culinary craftsmanship.
“The glamour, history and attitude of Las Vegas make it a perfect fit for Carbone,” said Jeff Zalaznick, managing partner. “We are not just replicating the New York City restaurant; our guests will experience a Carbone specifically for Las Vegas.”
Chef-partner Mario Carbone said, “It is very exciting to be a part of the booming food scene happening on the Las Vegas Strip. We are committed to bringing Las Vegas a truly memorable dining experience that is unlike anything this city has seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655751-carbone-las-vegas-strip-aria-resort/
Monster (NYSE: MWW), a global leader in connecting people to jobs, and Brandwatch, the leading social intelligence company, today announced the results of a year-long social media study of more than 1.1 million tweets in the United States analyzing exactly who, what, when, where and why people take to Twitter to discuss how they feel about their jobs.
“It’s certainly not just the weather nor differences in temperament that drove the disparity between people in the east hating their jobs and people in the west loving them,” said Joanie Courtney, Senior Vice President, Global Market Insights at Monster. “Job satisfaction is an often fluid, temporary sensation, and social channels deliver people the opportunity to express those sentiments with greater ease than ever before. The results indicate an opportunity for companies to focus on embracing existing talent to move the ‘love-hate needle,’ as well as those Tweeting to translate their skills for new opportunities to find something better.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7470451-monster-brandwatch-social-media-study/
TriggerPoint™, the market leader in foam rolling, movement products and education, today announces the launch of the GRID VIBE premium vibrating foam roller. Designed for muscle relaxation and pain reduction, the GRID VIBE pairs TriggerPoint’s patented GRID foam roller design with vibration technology to deliver enhanced muscle mobility experiences.
The GRID VIBE’s vibration frequency is specifically calibrated at 33 hertz for optimal muscle relaxation, minimizing discomfort and allowing users to focus longer on foam rolling tender areas. Research shows that vibration decreases the body’s sensation of pain. When vibration is paired with TriggerPoint’s signature GRID pattern that mimics a massage therapist’s hands, fingers and fingertips, the GRID VIBE effectively targets more layers of tight muscle tissue. The GRID VIBE can be used by anyone for muscle recovery, injury prevention, improving athletic performance, pain management, or boosting overall body movement and mobility.
To view the multimedia release go to:
https://www.multivu.com/players/English/8135751-triggerpoint-grid-vibe-vibrating-foam-roller/
TriggerPoint™, the market leader in foam rolling, movement products and education, today announces the launch of the GRID VIBE premium vibrating foam roller. Designed for muscle relaxation and pain reduction, the GRID VIBE pairs TriggerPoint’s patented GRID foam roller design with vibration technology to deliver enhanced muscle mobility experiences.
The GRID VIBE’s vibration frequency is specifically calibrated at 33 hertz for optimal muscle relaxation, minimizing discomfort and allowing users to focus longer on foam rolling tender areas. Research shows that vibration decreases the body’s sensation of pain. When vibration is paired with TriggerPoint’s signature GRID pattern that mimics a massage therapist’s hands, fingers and fingertips, the GRID VIBE effectively targets more layers of tight muscle tissue. The GRID VIBE can be used by anyone for muscle recovery, injury prevention, improving athletic performance, pain management, or boosting overall body movement and mobility.
To view the multimedia release go to:
https://www.multivu.com/players/English/8135751-triggerpoint-grid-vibe-vibrating-foam-roller/
