The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept that immerses them in more than 800 candy and chocolate offerings, including iconic brands they love: Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers, Twizzlers and more.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7236351-hershey-s-chocolate-world-las-vegas-flagship-store-unwrapped
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet. As part of the program, Danell touts the benefits of drinking milk, with its 9 essential nutrients, including 8 grams of high-quality protein in every 8 ounce glass, to help make the best of every day. Furthermore he shares how his love of milk, gymnastics and family have contributed to his continued growth and success as an athlete one glass at a time.
The newest face of the milk life Lo Que Nos Hace Fuertes campaign, Danell Leyva joins the campaign to help educate Hispanics on the importance of including milk as a part of a balanced diet. Proper nutrition, including milk’s high-quality protein, is a key component to his success, be it competing for Team USA at the London Olympic Games or in training or teaching the art of gymnastics to others. As part of his role as a Somos Fuertes advocate, Danell is also shining light on the importance of starting the day off with milk’s protein and other nutrients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7723751-milkpep-somos-fuertes-danell-leyva/
Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
Take your holiday gatherings to the next level with modern twists on a few seasonal classics. Many of the secret ingredients to upgrade traditional recipes are already in your kitchen, including butter and cheese made with Real California Milk. Get in the holiday spirit and entertain Cali-style with the following tips made in partnership with Cooking Panda and Lifestyle Expert Rachel Hollis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8237551-real-california-milk-six-holiday-recipes/
After learning that more than 80 million Americans are living with heart disease, Mrs. Claus decided it was time that she and Santa make a change. She now creates a daily regimen for the Claus household filled with heart healthy meals and activities, including, of course, milk fortified with omega-3s and joining in the reindeer games.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7183432-heart-healthier-holiday-dsm/
MilkSplash™, the zero–calorie milk flavoring, is the perfect solution for parents who want their kids to drink more milk and make healthier beverage choices this summer. A gentle squeeze and simple stir can turn nutritious white milk into a delicious treat kids will love.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7141851-milksplash-from-s-and-d-beverage-innovations-makes-drinking-milk-awesome
La campaña de milk life Somos Fuertes está reuniendo a los hispanos en todo el país y alentando a las familias de todas partes para que nos muestren "por qué necesitan fuerza" mediante nuestro concurso Somos Fuertes en www.FuertesconLeche.com. La campaña también está donando $5,000 a la organización YMCA de Miami para ayudar a propiciar esta fuerza en la comunidad hispana. En nuestra búsqueda para encontrar nuestros "embajadores de la fuerza", milk life Lo Que Nos Hace Fuertes ha reunido al actor, piloto y padre chileno Cristian de la Fuente, a Giorgio Rapicavoli, ganador del programa Chopped y dueño del Eating House Miami, y al músico, escritor y padre Jorge Narvaez, entre otros, para congregar a los hispanos en un "rally" en el YMCA de Miami y alentarlos a que vivan fuertes este año con leche. Los defensores de la leche compartirán sus historias sobre cómo la leche, con sus 9 nutrientes esenciales entre los que se incluye proteína de alta calidad, ayuda a brindarles la fuerza que ellos necesitan para llevar a cabo sus actividades diarias, ¡y TÚ puedes ser el próximo embajador de la fuerza!
Experimente aquí el comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7441751-milk-life-campana-somos-fuertes
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
Los atletas del equipo olímpico de Estados Unidos (Team USA) saben lo que se necesita para formar un campeón: toda una vida de determinación y entrenamiento, innumerables competencias, años de alimentar su cuerpo con los alimentos y bebidas adecuados y el inquebrantable apoyo de mamá y papá. En la actualidad, una nueva encuesta1 llevada a cabo entre más de 1,000 atletas estadounidenses olímpicos y paralímpicos, activos o ya retirados y también entre aspirantes, encontró que casi todos (nueve de cada 10) crecieron tomando leche en su camino hacia el escenario mundial. Ahora, a Milk Life Lo Que Nos Hace Fuertes le gustaría ayudar a alimentar al campeón que todos llevamos por dentro mediante la promoción “Levanta tu vaso, forma un campeón” (Raise A Glass, Build A Champion).
Los miembros del “Team USA” que participaron en la encuesta clasificaron una dieta saludable más que su intenso calendario de entrenamiento como un factor clave para su éxito. Ellos buscan la combinación adecuada de nutrientes para ayudarles a obtener lo máximo de su entrenamiento, y eso incluye proteína, tal como la proteína natural, de alta calidad, que se encuentra en la leche. De hecho, los Centros de entrenamiento olímpico de Estados Unidos sirven decenas de miles de galones de leche cada año a los atletas que se encuentran entrenando en los más altos niveles.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7879051-milk-life-raise-a-glass/
Para celebrar el Día Nacional de las Hermanas el domingo pasado, la campaña Somos Fuertes de Milk Life anunció el nombramiento de las hermanas y primeras bailarinas internacionales Lorena y Lorna Feijoo como sus más recientes Embajadoras de la Fuerza. El programa Somos Fuertes está diseñado para unir a los hispanos de todo el país y animar a las familias en todos los rincones de la nación a que comiencen sus mañanas con un vaso de leche, lo que les ayuda a proporcionar la energía necesaria para alimentar su día.
Experimente aquí el comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7520652-somos-fuertes-milk-life-dia-nacional-de-las-hermanas/
