Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Edison Peña, the Chilean miner who became popular worldwide as a major Elvis fan, visited Las Vegas January 10-12 to experience Viva ELVIS by Cirque du Soleil and ARIA Resort & Casino at CityCenter. Peña was offered a guest appearance in the show Tuesday, Jan. 11 and received VIP treatment during his stay at ARIA.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirquedusoleil/48147/
For the second straight year, State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization. Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better state, fans can support the causes that mean the most to them and take their shot at winning one of the $18,000 weekly donations for their favorite charity and a trip for two to the 2011 World Series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51025-state-farm-go-to-bat
Wounded Warrior Project (WWP) in partnership with The PlowShare Group has launched a series of new public service advertisements aimed at raising awareness and enlisting support of the needs of injured service members of the nation’s armed military. Over 40,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/woundedwarriorproject/48587/
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
The pace of economic growth has slowed significantly since the start of 2011 and the slowdown is expected to continue into the start of 2012, according to a survey of CEOs of small-to-medium-sized businesses. The Vistage CEO Confidence Index was 92.9 in the Q2 2011 survey, substantially below the 105.2 posted in Q1, and erasing all the gains recorded since 93.7 was registered in Q1 2010. Though declines were present in every major survey component, the largest losses were in evaluations of the overall economy. Rather than expecting a renewed economic downturn, the majority of CEOs anticipated a stagnating economy: growth too slow to support robust gains in employment or investment, and resulting in lower revenue and profit levels than previously forecast. Half of all firms put planned investments on hold due to the slowdown in economic growth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/51040/
Ayia Napa Monastery, Cyprus, captured In pictures and film, accompanied by an inspirational classical piece of music, Mozart, Canon In D Major. Agia Napa Monastery is the best known landmark of the Agia Napa area. It has a charm and charisma that represents a time when Ayia Napa was just a sleepy fishing village. It seems that in ancient times, the location where the monastery and the village exists today, was covered with a thick forest, visited only by hunters from the neighbouring villages.
VTech Electronics North America, LLC (www.VTechKids.com) is bringing bigger roars to the toy vehicle aisle as Attila the Ankylosaurus, Span the Spinosaurus and Brok the Brachiosaurus join the other award-winning Switch & Go Dinos on shelves today. All seven durable, unique and collectable Switch & Go Dinos are now available both online and in store at all major retailers, ranging in price from $15.99 to $49.99. In conjunction with the full launch of the toys, VTech is unveiling the ‘Show & Tell with Switch & Go’ video contest, which encourages children to use their imaginations to discover the ultimate dinosaur and car combination toy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57706-vtech-kids-show-tell-switch-go-dinos-video-contest-nickelodeon
Last year was a year of change for Marriott International, Inc. (NYSE:MAR). In its just-issued 2011 Annual Report online at www.marriott.com/investor, see how the company embraced change as it announced the spin-off of its timeshare business as well as the third CEO in company history. Even with major transitions the company remains Marriott to the core, and that means being the world’s best hospitality company.
To view Multimedia News Release http://www.multivu.com/mnr/54177-marriott-internationals-2011-annual-report-and-video
Vivid Sydney, the largest light and music festival in the Southern Hemisphere, starts tonight with new events and large scale urban lighting never seen before in Sydney.
New South Wales Minister for Tourism Jodi McKay said Vivid Sydney is a major celebration of Australia's only global city between 27 May and 21 June.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tourismnewsouthwales/42432/
Helsinki has started its year as World Design Capital 2012. With its year-long programme WDC Helsinki 2012 is one of the world’s largest ever expeditions into design. During 2012 Helsinki, the capital of Finland, will explore the benefits and value of design, and showcase the ways it can improve our cities.
WDC Helsinki 2012 started its year with New Year’s Eve of Design on the 31st of December 2011. Approximately 30,000 people gathered to celebrate the beginning of the year in the heart of Helsinki. Next major event will be the World Design Capital Gala presenting the World Design Impact Prize as well as the Alvar Aalto Medal and the Estlander Prize.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52815-wdch
Jordan Hamilton is a brilliant immunologist who works at a major teaching hospital in California. When a young woman dies in a routine operation to remove her ruptured breast implants, Jordan realizes that the victim reacted to a deadly component of silicone. Women are dying and Jordan struggles for answers. Learn about the book and the author: http://bit.ly/e8k3MK
