Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs). To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). The PSAs are a part of the Ready campaign which for ten years has encouraged Americans to prepare in advance of natural disasters and other emergencies.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61860-wireless-emergency-alerts-can-keep-you-safe-and-are-from-sources-you-trust
Today, MedImmune Specialty Care division of AstraZeneca (MedImmune Specialty Care) announced it has joined with actress Tia Mowry to raise awareness about the importance of an annual flu vaccination. To kick-off the campaign, MedImmune Specialty Care and Mowry unveiled an online video, “I Insist!” (www.YouTube.com/InsistOnTheMist), which uses comedy to educate busy families about the importance of living a healthy lifestyle and making flu vaccination a priority. For Mowry, this includes vaccination with FluMistQuadrivalent, the first and only FDA-approved needle-free flu vaccine for eligible persons 2-49 years old. FluMist Quadrivalent is administered as a gentle mist sprayed into the nose, where the influenza virus usually enters the body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63079-medimmune-specialty-care-tia-mowry-flumist-quadrivalent-encourage-flu-shot
A new survey from the National Association of Broadcasters (NAB) reveals that two-thirds of young adults have personal experience with mental health problems. Although the overwhelming majority of parents and young adults are supportive of discussing mental illness more openly, more than one-fourth of young adults (28 percent) and one in six parents (16 percent) admit they avoid talking about it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62650-national-association-of-broadcasters-ok2talk-psa-campaign-on-mental-health
Voices of Meningitis, a public health initiative of the National Association of School Nurses (NASN) in collaboration with Sanofi Pasteur, announced today the launch of Get in the Game: Keeping Teens Healthy, a new program to help educate parents on the danger and prevention of meningococcal disease. Get in the Game will help raise awareness about the serious consequences of the disease and motivate parents to speak with their children's health care professional about vaccinating against meningococcal disease in advance of each sports season.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61652-voices-of-meningitis-get-in-the-game/
More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58606-ad-council-launches-bullying-prevention-campaign-to-empower-parents
The number of gout patients is rising, with an estimated 8.3 million American adults diagnosed with gout—but only 10 percent of them are being properly treated, according to the Gout & Uric Acid Education Society. To heighten awareness and knowledge about gout and to lead to earlier diagnosis and treatment, the society has released two new comprehensive kits to educate patients and provide consistent information for medical professionals. The release of the Take a Stand on Gout Patient Education Kit and Medical Professional Information Kit coincides with Gout Awareness Day, an annual commemoration on May 22 to call attention to the growing incidence of gout and to enhance knowledge so as to improve patient outcomes. Both kits provide new, substantial information about gout from specialists, who treat gout patients every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61805-gout-uric-acid-education-society-take-a-stand-on-gout-new-information-kits
Today, on the International Day for the Elimination of Violence Against Women, actress Megan Fox, the face of Avon Instinct fragrances, supported the Avon Foundation for Women in its launch of #SeeTheSigns, a global social media campaign that will educate the public on recognizing the signs of domestic violence. Part of the Avon Speak Out Against Domestic Violence program, #SeeTheSigns will run throughout the 16 Days of Activism Against Gender Violence, an international human rights-based movement against gender violence and will educate bystanders and victims on the signs of domestic violence and how to safely intervene or seek help.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64490-avon-foundation-seethesigns-global-social-media-campaign-domestic-abuse
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
As spring home buying season picks up, Bank of the West has released a series of educational videos to help consumers understand and navigate the home purchase process.
Mortgages In Brief are short videos available on Bank of the West’s YouTube channel that give consumers some of the essential information on down payments, credit scores, loan costs and documentation. The mortgage videos feature Karen Mayfield, who heads the Bank’s team of mortgage bankers. Mortgages In Brief are the latest videos in the Bank’s popular In Brief Series designed to educate consumers on financial matters.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61199-bank-of-the-west-releases-homebuyer-videos
The Air National Guard is proud to announce the new, interactive Air National Guard Mobile Experience. The hands-on, immersive experience takes attendees on a fast-paced journey through life in the Air Guard by letting them participate in simulated challenges that replicate the real-life experiences of Air Guard men and women during basic military training, technical school and on drill weekend. Through simulation, attendees will learn how they can serve their country part time while maintaining a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The interactive experience, which will tour state to state until December, highlights the traditional career path of a guardsman, and is designed to educate Americans about Air Guard’s dual role in serving our nation and local communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61420-air-national-guard-ang-mobile-experience-to-travel-continental-u-s
With the ultimate goal of preventing half a million teens from abusing medicine within five years, The Partnership at Drugfree.org will launch The Medicine Abuse Project during the week of September 23-29, 2012. The launch week will kick start a multi-year effort to help educate parents, teens and the public about the dangers of medicine abuse and unite parents, educators, health care providers, coaches, government officials, law enforcement officers and other partners to help save lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54143-the-partnership-at-drugfree-org-medicine-abuse-project-teen-education
Potash Corporation of Saskatchewan Inc. (“PotashCorp”) today launched potashcorp-eKonomics.com, a new online resource that delivers easy-to-understand analyses of soil science data, agronomic information, research and best management practices to help farmers achieve greater financial success. As part of a larger campaign, the site aims to educate farmers about the benefits fertilizer – specifically potash – can deliver to their bottom line.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61611-potashcorp-launches-ekonomics-business-of-soil-fertility
