Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
The world became less peaceful for the second consecutive year, according to the fourth annual Global Peace Index (GPI) published today. As the global economy continues to falter, this year’s data shows an intensification of conflicts and growing instability linked to the downturn that began in 2008, with several countries seeing sharp increases in homicides, violent demonstrations and fear of crime.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iep/42434/
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its development magazine Impact, which focuses on the power of youth.
Today, 50 percent of the world’s population is under 27 years old. The prosperity of our future world rests on the health and well-being of today’s Millennial generation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47717/
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
Rising food prices are causing poor children and families in developing countries to sink deeper into hunger and malnutrition, according to Children International, a leading U.S.-based humanitarian organization.
According to the Food and Agriculture Organization, 925 million people around the world go hungry each day compared to 848 million in 2007. Experts blame the high cost of gasoline and diesel fuel as a main cause for the spike in food prices globally. As gas prices soared in 2010, food prices have risen with the same speed, leaving poor families helped by Children International with few options. Most poor parents work long hours for little pay and lack the money needed to purchase food and cook a nutritious meal.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46389/
Kilimanjaro Education Foundation (KEF), in conjunction with Powering Potential, announced an installation today at the Noonkodin School of a solar energy system and an Ubuntu computer network to bring modern education tools to the school.
KEF, a nonprofit volunteer organization with a mission to provide African children the same education opportunities as children in developed countries, provided funding for the solar installation, panel and the wiring and also provided an iMac computer that was donated to KEF.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kef/47544/
On World Cancer Day, new independent evidence confirms that the increasing global trend of unhealthy and sedentary lifestyles is responsible for putting millions at an unnecessarily high risk of cancer.
New estimates released today by the World Cancer Research Fund (WCRF) global network suggest that across a range of countries, making lifestyle changes including maintaining a healthy weight, eating a healthy diet and taking regular physical activity can reduce the risk of common cancers by up to a third.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/worldcancerday/47592/
IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience will begin previews in IMAX on Friday, Dec. 16, five days in advance of the film’s North American wide release on Dec. 21. Domestically, the film will open in approximately 300 IMAX® theatres and play through the film’s run at the box office.
Internationally, the film will open on approximately 200 IMAX screens beginning on Dec. 14, with several markets receiving an early window release in IMAX ahead of their wide release, including six days in the Netherlands, five days in the UK, three days in France and Poland, two days in Korea, Spain and Taiwan, and one day in various other countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53535-mission-impossible-ghost-protocol-the-imax-experience
Avon Products, Inc. celebrated the culmination of its 125th anniversary year last night at the Avon Foundation for Women Global Voices for Change Gala by honoring global champions working to end breast cancer and domestic violence, and by announcing the winners of Avon’s first-ever global online singing talent search for women and songwriting competition for women and men, Avon Voices. Avon Chairman and CEO Andrea Jung, Fergie, Natasha Bedingfield, Delta Goodrem, Ashley Greene and more than 800 guests and performers from 39 countries attended this star-studded celebration at the Marriot Marquis in New York City’s Times Square, which raised more than $2.3 million for the Avon Foundation for Women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46211-avon-global-voices-for-change-gala
Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women Reese Witherspoon and Avon Chairman and CEO Andrea Jung today awarded four global non-governmental organizations with the inaugural Avon Communications Awards: Speaking Out About Violence Against Women for their campaigns that are bringing attention to the need to end violence against women. Witherspoon and Jung presented the awards, funded by the Avon Foundation, at the 2nd World Conference of Women’s Shelters in Washington, D.C., which brought together more than 1,400 advocates, activists and leaders from 96 countries to collaborate to change attitudes about such violence. The awards are part of the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million globally to end violence against women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46212-reese-witherspoon-presents-avon-global-communications-awards
The 11th annual Eurasian Media Forum (EAMF), which took place on April 25-26 in Kazakhstan’s capital city of Astana, has drawn praise from all sides as a leading platform for regional and East-West dialogue.
Welcoming some 600 delegates from 46 countries, the President of Kazakhstan, Nursultan Nazarbayev, stressed the importance of the media as a unifying influence in society.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60656-eurasian-media-forum-astana-kazakhstan
Ola. Greetings from Madrid, Spain proud host city of the international finals of the Volkswagen Junior Masters - the world’s premier youth soccer development tournament. The best under thirteen teams from 20 countries recently arrived here to compete for the cup.
